We’ve all been there: Your client wants his or her message, product or event to trend on Twitter, the account they’re using doesn’t have a lot of followers and you don’t have immediate access to Justin Bieber to lend your hashtag a hand.
So what do you do?
We were faced with this scenario earlier this year working for our hard-nosed clients at Colorado Succeeds. Tell this scrappy education nonprofit they can’t accomplish X, and they’ll have accomplished X, Y and Z in the time it takes you to lay out the case as to why they’ll never accomplish X.
So naturally, it was a goal for them to gain trending status for their inaugural Succeeds Prize, a first-of-its-kind live awards show for teachers set to be broadcast live from the University of Denver by KUSA, Denver’s NBC affiliate and market leader.
So where did we start? First, we went straight to the source to find out how Twitter defines trending. This is what we found word-for-word, as put forth by the platform in 2010:
Read more after the jump…