Tag Archives: expert

Twitter vs. NYT: What is the better business model?

By | Published: May 13, 2013

The debate over which business model has a brighter future—The Gray Lady or the bright, shiny penny that is Twitter—spilled over into media circles this last week. In the world of PR, the discussion has been taking place in client meetings and communications planning sessions for several years. Still, it remains unclear whether the industry [...]

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GroundFloor Media’s Gil Rudawsky Offers
Crisis Response Tips for Denver Business Journal

By | Published: March 25, 2013

An integral part of a crisis-response plan is providing clear, honest messages to various audiences that might be affected by the bad news. Yes, you need to spend time responding to allegations and working with the media. But keeping other key audiences in the loop as well often can take the sting out of a [...]

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The cringe-worthy things journalists do

By | Published: March 2, 2013

The following is an excerpt from an article written by GroundFloor Media’s Gil Rudawsky for Ragan’s PR Daily: This week marks four years since I became a PR professional after spending nearly two decades as a newsman. Since going down with the ship when the Rocky Mountain News stopped the presses after 150 years, I’ve had few [...]

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7-point checklist to prepare for a holiday break

By | Published: December 17, 2012

The following is an excerpt from a story published by the GroundFloor Media’s Gil Rudawsky at Ragan’s PR Daily. As you check off the final items on your to-do list before holiday break—assuming you’re taking a few days off for the holidays—take a few minutes to review the following crisis PR prep list just in [...]

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After NYT lashing, Guy Fieri needs to step up his PR game

By | Published: November 21, 2012

Celebrity chef Guy Fieri is many things, but pretentious might not be one of them. So when the food critic from the vaunted New York Times wrote a deliciously scathing review of Fieri’s Guy’s American Kitchen & Bar restaurant in Times Square last week, it caused an online firestorm of supporters and detractors that continues today. The review by Times critic [...]

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Matt Stone Explains SEO: The Basics

By | Published: November 14, 2012

Search engine optimization (SEO) is a hot topic, but it can make a lot of us want to climb under our desks and hide as it can be really technical and overwhelming. GFM is proud to have expanded its Digital Strategy team to include our own resident SEO expert, Matt Stone, who on a daily [...]

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As Sandy slams the East, some caveats about pitching

By | Published: October 29, 2012

The following is an excerpt from a story published by the author at Ragan’s PR Daily. With a hurricane bearing down on the Eastern Seaboard, and a contentious national election just over a week away, any PR pitches that aren’t directly about the news will get lost in the shuffle. Even if your pitch is [...]

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Can savvy PR can rescue Groupon and Facebook?

By | Published: August 23, 2012

Leading up to their IPOs, Internet sensations Groupon and Facebook could do no wrong. Everyone wanted to ride the public relations wave of exciting news. But along comes the mundane world of finance, where high-flying Groupon and Facebook are met with dismal ledger sheets and waning stock prices. Now it seems everyone is jumping off, [...]

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Who wins when reporters cut and paste press releases?

By | Published: July 18, 2012

It happens regularly in newsrooms, especially with dwindling staffs. But is it a good thing for journalism—or public relations? GroundFloor Media’s Gil Rudawsky offers his take, with the advantage of being in both worlds.

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Reputation Management and the Search Engines

By | Published: June 7, 2012

In this era of online communication, a person searching for a quick answer to a question will often simply “Google It.” Don’t know what that means? Google it or read this Urban Dictionary definition… When times are good, searching for an answer online isn’t typically too scary for a brand, unless the company website doesn’t [...]

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