Tag Archives: facebook

Using technology to keep up… with technology

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The digital world is changing faster than a cheetah on Red Bull and it can feel impossible to keep up. However, careful planning and an understanding of what is driving your audience, whether it’s sources they trust, amazing photos and experiences or a particular need, can still help marketers connect people to products and brands. Even better, in the not too distant future, technology will help solve the challenges it creates. Artificial Intelligence and Machine Learning can help you reach the right people with the right product at the right time.

Case Studies

USA Today: People Freaking Out Over Starbucks Unicorn Frappuccino
Starbucks hopped on the Unicorn food train with a colorful Unicorn frappuccino this week. It had the internet and the brave taste testers in our office buzzing, but the “buzz” may have been from the sugar coated sugar. Either way, they’ve seen plenty of social media conversation from the extremely limited run product. Lessons learned? There is no amount of sugar Americans won’t try. Don’t forget to think about the picture people will take when you’re coming up with ideas. If nothing else the neon Unicorn drink makes great Instagram fodder.

Influencers

The Globe and Mail: Consumer Trust in Social Media Influencers Drops
This one comes from our neighbors to the north. In Canada, like the United States, there are laws requiring bloggers to disclose corporate sponsors. They’ve studied the effect of those laws on consumer trust. Spoiler alert – people place lower trust in bloggers now than prior to the enactment of the law. Canadians rated “bloggers you follow” far below sources like “company websites” as a trusted source of information about products and brands. When you’re thinking about creating an influencer campaign remember, large follower counts don’t always equate to influence. People still trust themselves and friends most.
P.S. We learned a new term – “astroturfing” is when a company’s employees post positive reviews about their company without disclosing their conflict of interest.

Artificial Intelligence

Occam’s Razor: Artificial Intelligence: Implications On Marketing, Analytics, And You
This one is from my data crush Avinash Kaushik, Google’s Digital Marketing Evangelist. Data driven marketing really gets my heart racing. Kaushik’s view is that Artificial Intelligence and Machine Learning (ML) are poised to make great digital marketing strides, solving the right place, right time problem at scale. ML is capable of creating the perfect email campaign for every person, we’re just waiting for people to build the tech that takes advantage of those capabilities. Some companies are already using ML to accomplish things like getting ads for hotel rooms in front of stranded airport travelers.

Facebook

TechCrunch: Everything Facebook Launched at Both Days of F8 and Why
Marketers might not always tune into developer conferences, but it’s at least worth noting what Facebook talks about at F8. Their announcements about virtual reality and direct brain interfaces sound sexy but some of the more homely elements like QR codes that can trigger in-person experiences and analytics driven by AI have the potential for a bigger impact on marketers’ lives.

On the Blog: 

Project Highlight:

 

smart-ash-branding-website-featuredDenver Parks & Recreation | Be a Smart Ash Branding
April is Child Abuse Prevention Month, making it a great time to highlight the design work we’ve done on the annual reports for Tennyson Center for Children, a nonprofit that works wonders with victims of child abuse.

Will Every Social Media Platform Eventually Have “Stories?”

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The big news this week is Facebook adding “Stories” to its main app – copying Instagram, which copied Snapchat. This raises a lot of questions for those of us in the content creation world. As social platforms begin to look more and more like one another it raises two conflicting questions: What’s possibly next, and where does it end? We’re also featuring an article that discusses the fine line between over-sharing and avoiding social media altogether.

Facebook:

AdAge: Facebook Adds Disappearing ‘Stories’ to Main App, Copying Snapchat Yet Again
It was only a matter of time: Facebook Stories are here. The immediate knee jerk reaction is likely, “REALLY!?!? Now we have to create disappearing stories on THREE different platforms!!” But as marketers, we need to remember that our audiences expect different content on different platforms (after all, they are different audiences inherently on each platform), and we can help set expectations for the type, and amount of content we produce for each channel… even if three of them have similar features.

Instagram:

Glossy: How Instagram Beat Out Snapchat as Fashion’s ‘Social Media Darling’
Speaking of competition for “stories,” this article is a great breakdown of how one industry has self-selected Instagram over Snapchat, and how Instagram Stories played a major role in adoption (not to mention the platform’s more “polished” look and feel). A similar sentiment to the story listed above – different audiences are looking for different content on various platforms. At least for today… Instagram boasts an audience with more spending power than Snapchat.

Digital Advertising:

The Drum: Internet Ad Spend to Surpass TV for the First Time in 2017
For those of us born before 1997 (haha), it’s easy to remember the stories about digital advertising’s growth – from double-digits, eventually to “billions” – and now we’re approaching another milestone. As content offerings change user behavior, digital advertising spends are poised to surpass television spends this year.

Trends:

Ad Age: Video: The Darker Side of Data
More time spent on digital platforms means more advertising spend on said platforms. Which begs the question, “Will all of this data and automation lead to mistrust, or consumer backlash, in the future?” This article outlines how a recent murder case in Arkansas was seeking data from an Amazon Echo and explores the line between convenience and privacy. To be sure, “We need to approach these tools and platforms in a way that never breaches the trust, and that we do so in a way that is secure and sustainable.”

On the Blog:

Even Professional Designers Need a Creative Outlet – This week, our creative mind, Ben Hock, explores where a creative type can find some inspiration.

Project Highlight:

ncsl-seo-case-study-e1475013106965National Conference of State Legislatures | SEO
Our team used search engine optimization strategies to boost the wealth of unique content in organic search, leading to increased readership.

From Beta to Bots, Teens to Tricks – What’s Happening in Social Media This Week

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It’s hard to believe, but we’re only weeks away from the end of the first quarter of 2017! Now that we’re well on our way into the “New Year”, how are your social media plans going? Have you tried something new? If so, how are you measuring for success? We might be early in the year, but if you’re hoping to track trends now is the time to capture metrics from January and February before the details slip away from you. And if you need help, your friends at CenterTable are at the ready! In the meantime, we’ve pulled together some highlights in social media news this week. Read more after the jump…

Is Organic Facebook Reach Dead?

Organic Facebook Reach

What can we do to increase organic reach?

We’ve recently been hearing a frequent question from a number of our clients: “Is it even worth it to be active on Facebook anymore, given how you have to pay for anyone to see your content?”

It’s true that Facebook’s continually evolving news feed algorithm has been placing less and less emphasis on brand-related content. There are so many variables at play that it’s hard to provide a concrete statistic, but some research shows that your posts may be organically reaching only 6.5 percent of your total fan base – or even less. Gone are the days when all of your organic posts can easily reach thousands of customers. Read more after the jump…

Fake news? Fake support? Fake Instagram? Rest assured, this is the real Weekly Reads!

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People often filter themselves to appear a certain way in different social situations, some more drastically than others. We adapt to fit into all the little worlds we reside in throughout the day. But what about how we present ourselves in the digital world? Just like in the real world, some people are their genuine selves online, but many others use that space as a way to live the life they wish they had. If we do filter ourselves online, at what point do we, as humans, fool ourselves into thinking our digital persona is our true self? Read more after the jump…

What do you need to manage a Facebook Live broadcast?

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We all know that live video can result in huge impression numbers on multiple social media platforms, but what do you need to know to get the most out of a live video opportunity? This week’s reads touch on a variety of topics – from live video to block and tackle ways to capture email. Read more after the jump…

3 Nonprofits That Used Social Media to Stand Out on Colorado Gives Day

Now in its seventh year, Colorado Gives Day, the brainchild of the Community First Foundation and FirstBank, promotes giving to all registered Colorado nonprofits over the course of a 24-hour period each December. This year, it fell on Dec. 6, and ended up raising a record $33.8 million for great, local causes across the state.

Having been the beneficiary of some extensive and successful awareness campaigns, Colorado Gives Day has vastly improved charitable giving in a state that was once ranked 37th in the nation in contributions to nonprofits. That said, Colorado Gives Day has become so big that many in the marketing and communications sectors have almost come to lament the email and social media barrages that come with it.

So this year, we looked for nonprofits who rose above the din with creative social media strategies seeking to amplify their fundraising efforts. These three stood out:

Read more after the jump…

Fake News vs. Real News – How Can You Tell the Difference?

screen-shot-2016-12-13-at-8-53-19-amThere was a lot of news coverage of “fake news” leading up to and following the recent presidential election, but after doing some digging, it became clear that fake news and fake news sites are nothing new.

And it’s not just fake news that’s getting attention. I came across a story about how a police department in Central California issued a fake news release to the media to protect a person who was sure to be killed by rival gang members. Many in the local media were highly critical of the police’s actions, but the Santa Maria police made no apologies.

In an ever-shrinking media landscape with fewer and fewer “real” media and reporters, how do you tell real from fake news? The New York Times covered this topic in an appropriately titled headline: Inside a Fake News Sausage Factory: ‘This Is All About Income’. The article covered how a computer science major from Georgia (the country), started creating fake stories about Hillary Clinton on a website he set up, and watched his Google ad sales soar as more and more people found the site. He really started making money when he began creating content about Donald Trump.

Read more after the jump…

Weekly Reads – Year-end recaps, announcements and things that make you go ‘awww’

Weekly Reads

Christmas and New Years are swiftly approaching, and we all know the stories that this season brings: year-end recaps, big 2017 announcements and stories that make you feel warm and fuzzy inside. We just so happen to enjoy all of those types of stories, so this week’s edition of Weekly Reads features some of our favorites. 

Social Year-in-Review

Forbes: The Top 7 Social Media Trends That Dominated 2016

As this Forbes contributor aptly writes, “the social media world changes so fast it’s hard to tell which trends are temporary fads and which ones are going to stick.” This recap does a good job of encapsulating seven trends that rose above “fad” status.

CNET: Adele’s ‘Carpool Karaoke’ is top viral video of 2016

That a video involving Adele would top the charts in 2016 doesn’t tell us all that much. It’s what she’s doing in that video that does. This isn’t a music video from her newest, multi-platinum album or a live performance showcasing the full extent of her incomparable ability as a musician. It’s not even her singing. It’s her doing something we all do: crushing every lyric of a rap song in her car — once again underscoring the power and importance of stripped-down, easily-relatable authenticity on social media.

Read more after the jump…

Secret Facebook Groups Can Benefit Brands

When it comes to brand presence on Facebook, we often counsel that less is more. Typically, that means one brand page to streamline conversation onto one page where you can more easily monitor for feedback and engage with your fans. For brands with certain audiences, however, secret Facebook groups could be a real benefit.

GFM's cover photo for its secret Facebook group.

GFM’s cover photo for its secret Facebook group.

What is a secret Facebook group?

Facebook offers three levels of privacy for groups: public, closed and secret:

  • Public groups, such as this public Denver Broncos fan group, can be searched, seen and joined by essentially anyone on Facebook.
  • Closed groups can be searched by anyone and the list of members is public, but posts are only visible to those who have been granted access by the group administrator(s). Neighborhood groups often fall into this category.
  • Secret groups are not searchable and the member list is only visible to those who belong to the group. Individuals can join the group only if they are proactively added or invited by a member.

Read more after the jump…