Tag Archives: facebook

It Only Takes One Bad Apple…

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Combating spam, data that goes too far to invade privacy, and plain ol’ bad actors seems to be a priority for social platforms in the wake of the Cambridge Analytica scandal. This task is pretty herculean since spam and invasion of privacy are rarely defined as the same exact thing twice. Hopefully the good guys don’t have to suffer too much as a consequence.

Instagram

Instagram.com: New: Share Feed Posts to Stories

Hallelujah! We finally have an in-app way to publicly re-share content on Instagram. It’s not quite the direct #regram you might have hoped for but it feels like progress. If you want to share someone else’s post from your feed, you can now share it as a sticker in your own Instagram story. Instagram doesn’t make it easy for content to be shared in their app. Finally, if I want everyone I know on Instagram to see my friend’s cute dachshund, I can make that happen without a whole extra app! Someone pointed out that this also makes it much easier to mock people if that’s your style – looking at you, Wendy’s. Read more after the jump…

Artificial Intelligence in Action

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weekly-reads-artificial-intelligencePredictive intelligence, artificial intelligence and good ol’ human intelligence. This edition of Weekly Reads covers Facebook’s updated ad prediction, Instagram’s new booking functionality, a robot’s successful phone call to reserve a woman’s haircut appointment and more. Happy reading!

Facebook

Social Media Today: Facebook’s Up and Downvote Tools for Comments are Now Available to More Users
Much like the up-and down-voting functionality seen on websites like Reddit, Facebook has rolled out options for promoting content you think is “helpful or insightful,” or, on the other hand, voting down content that “has bad intentions or is disrespectful.” We wonder if this is part of Facebook’s answer to its often-criticized moderation guidelines. Can Facebook users be galvanized to help to police the platform at large? Read more after the jump…

Tips to Troubleshoot a Facebook Link Preview That’s Not Working

I’m going to share one simple but obscure Facebook tool that can help you fix a Facebook link preview that’s not working. Facebook used to allow you to change the image or title of any link preview right on the platform but that is no longer the case. They’re trying to cut down on fake news so they only allow you to change Facebook link previews if you own the content.

Facebook Link Preview Problems

Facebook Link Preview for GroundFloor Media PR Agency Facebook Post on Crisis ResponseLet’s say you tried to share a blog post from your own page on Facebook, but when you looked at the Facebook link preview you saw that the image you used didn’t really look good or maybe it didn’t show up at all. So, you go to your blog post and update the image, then go back to Facebook only to find that the Facebook link preview isn’t working. Or at least it still shows the old image, not the new picture that you recently added to your blog post.

The Cause of Some Facebook Link Preview Problems

The reason the old photo might be showing up in the Facebook link preview, even though you changed it, is that Facebook caches things. This helps the app remain speedy. It means that, in the background, Facebook went and looked at your blog post once, saved what it saw and doesn’t think it needs to go look again because it assumes you haven’t changed anything. What you need to do is tell Facebook to go look again.

The Facebook Sharing Debugger

Facebook Link Preview for GroundFloor Media PR Agency Facebook Post on Crisis Response via Facebook Sharing DebuggerYou can tell Facebook to look again by using the Facebook Sharing Debugger. This is a tool where you can enter the URL you plan to share. It will show you a preview of what Facebook will display. If the photo or other information looks old, just hit the “Scrape Again” button and it should pull in the updated image from your URL.

If you are having trouble getting Facebook to grab the correct image, you can put specific open graph fields that tell it what to grab on your website. This might be something you have to talk to your web developer about. If you’re using WordPress, you can use a plugin to create those fields.

Why Work Toward the Perfect Facebook Link Preview?

It might seem like this is a lot of headache to go through to get the right Facebook link preview, but a good image can drive significantly more audience engagement than one that cuts off the important parts of an image, doesn’t quite fit into the frame or isn’t compelling.

Additional Facebook Link Preview Options

You can try to get your domain verified through Facebook so you can edit Facebook links for your own site on the platform. If you don’t own the website with the content you’re linking to, the only option is to ask them to change their content to get a modified Facebook link preview. You could also post a photo with the link in the post copy, but that’s not highly recommended because it will likely result in fewer people clicking through to the content since that creates a much smaller area for users to click.

A Few Other Benefits of the Facebook Sharing Debugger

The Facebook Sharing Debugger will show you much of the extra information attached to a Facebook link preview. This is useful if you are struggling to view the entire subheading for a Facebook link preview. You can copy and paste the full text of the subheading since sometimes even on a desktop preview that text gets cut off. You can also use this tool to get the direct URL for the image you see in the link preview. This is great if you want to share the link as a link with the same image on Twitter and can’t count on the Twitter preview to populate the image you want.

The Facebook Sharing Debugger lives on the Facebook for Developers section of their website. Thankfully, you don’t have to be a developer or have those kinds of skills to use it.

The Digital Advertising Landscape Evolves

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From updated video tools and live video features to ad-free experiences and AR-menus, Facebook, Snapchat and Google have all been busy rolling out some interesting new updates this week.

Facebook

Digital Trends: Ad-free Facebook access could cost as much as $168 a year

Users might be intrigued by the prospect of an ad-free experience on Facebook, but how will that option impact brands that are targeting their favorite demographics there? Find out what Zuckerberg has up his sleeve with the proposed ad-free subscription tier for Facebook. Read more after the jump…

Facebook’s Algorithm Updates: How We’re Being Affected

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The ever-changing world of Facebook metrics.

In January, Facebook announced it would be prioritizing content from “friends, family and groups” in our news feeds. Of course, this caused a collective freakout from those of us who manage brand pages.

What does it all mean and how is it affecting reach and engagement for brands? After monitoring and analyzing three months of data, here is what we’ve found with our clients: Read more after the jump…

Never Fear: Social Media is on the Rise

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We’re a quarter of the way through 2018 and it’s time for some trend spotting. Despite a rocky start to the year including some troubling news about privacy on social media, new research shows that social media use continues to be on the rise. Among which demographics and on which platforms might surprise you – so be sure to dig into the trend articles below to find out who’s using which platforms. Reading this around lunch time? You’ll want to see which fast food brands are best at tantalizing taste buds. And, if you’re daydreaming about summer vacation, learn more about how savvy brands might just enhance your downtime. Finally – a few tips about Instagram and Snapchat will leave you with some news you can use. 

Trends

The Next Web: Social Media Use is Increasing Despite Privacy Fears

Chances are you know someone who has abandoned social media or certain platforms due to privacy fears. You might even have considered removing your brand’s presence – but before you make any decisions, read this recent research which shows that the number of social media users worldwide grew by more than 100 million in the first quarter of 2018. And that’s just the tip of the iceberg… Read more after the jump…

Baby Boomers and the Buzz on Brackets

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We collectively sprang forward in the early morning hours of Sunday and digital platforms are bouncing into action as well. If you could use some inspiration to end your work week, today’s Weekly Reads dishes on how to protect your mental health from your seemingly endless Instagram feed. Also on deck: targeting baby boomers and our admiration for Facebook and Twitter as they take on the giant task of curating Major League Baseball and March Madness, respectively.

Facebook

U.S. News & World Report: More Live Sports Are Coming To Facebook
Swing, batter batter! The ink is drying on a deal between Major League Baseball and Facebook. Facebook will exclusively stream 25 weekday afternoon baseball games this season. Bloomberg theories that the deal cost the social platform around $30M. The partnership is the first of its kind between Facebook and a major professional sports league. Read more after the jump…

Facebook Algorithm Changes and a SXSW Preview

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It’s one of our favorite weeks of the year: South by Southwest Interactive (SXSWi) week! We’re very excited to be sending Jon Woods and Adrienne Schafer down to Austin to check out and report back on the latest and greatest in digital marketing from the festival. Be sure to check in with our blog Friday March 9 through Tuesday March 13 for a daily update from Austin, and follow along with @WoodrowWilson and the aptly handle’d @recap for real-time recaps of the various sessions and experiences they collect at SXSWi over the next five days. In the meantime, it seems everyone is wondering about Facebook’s algorithm changes, and many of us have questions about navigating the influencer relations space. Below are a couple of great articles to hopefully tide you over.


Facebook

DigiDay: Media Buyers Aren’t Seeing Ad Prices Change After Facebook News Feed Changes

Some pretty ground-shifting changes were expected from Facebook’s recent algorithm/news feed updates. With the shift from a focus on publisher and brand content to more person-to-person interactions, the initial thinking was that brands would likely have to pay more to reach their audiences. And while it may be early, it doesn’t sound like there have been systematic shifts just yet. Read more after the jump…

The Digital Advertising Landscape Evolves

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Facebook, Twitter and Google each claim to be rolling out shiny new features to make your digital advertising efforts easier and more effective, while Vero makes a push to become everyone’s next favorite social platform for personal use.

Vero 

Fast Company: What is Vero? What you need to know about the rising social media platform

Rising subscription-based social platform Vero claims to offer users an ad-free experience with content flowing in chronological order. Find out if and how brands can get in on the Vero game.          Read more after the jump…

Brands Flex Their Creative Muscle on Social Media During the Super Bowl

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The Eagles weren’t the only winners this week. Tide, MoonPies and Fanatics, among others, struck gold by creating thoughtful ad campaigns that took advantage of the big game. The #TidePodChallenge is a thing of the past thanks to Tide’s wonderful series of ads that stole the spotlight throughout the game. MoonPies crafted a funny, on-brand series of tweets that capitalized on the Super Bowl without having to invest big money. Fanatics rode the excitement of Philly’s first Super Bowl win to its second-best sales day ever. Though not everyone was successful on Sunday (looking at you, Patriots and Dodge), this week’s Weekly Reads highlight some of the brands who captured lightning in a bottle.

Super Bowl:

Adweek: Fanatics Targeted Fans on Facebook and Instagram to Score Massive Super Bowl Sales
Thanks to a targeted Instagram and Facebook ad campaign and the Eagles’ first Super Bowl win, Fanatics celebrated one of its biggest sales days ever. The company experienced a 60 percent increase in Super Bowl merchandise sales over last year. Read more after the jump…