Tag Archives: facebook

The Digital Advertising Landscape Evolves

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Facebook, Twitter and Google each claim to be rolling out shiny new features to make your digital advertising efforts easier and more effective, while Vero makes a push to become everyone’s next favorite social platform for personal use.

Vero 

Fast Company: What is Vero? What you need to know about the rising social media platform

Rising subscription-based social platform Vero claims to offer users an ad-free experience with content flowing in chronological order. Find out if and how brands can get in on the Vero game.          Read more after the jump…

Brands Flex Their Creative Muscle on Social Media During the Super Bowl

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The Eagles weren’t the only winners this week. Tide, MoonPies and Fanatics, among others, struck gold by creating thoughtful ad campaigns that took advantage of the big game. The #TidePodChallenge is a thing of the past thanks to Tide’s wonderful series of ads that stole the spotlight throughout the game. MoonPies crafted a funny, on-brand series of tweets that capitalized on the Super Bowl without having to invest big money. Fanatics rode the excitement of Philly’s first Super Bowl win to its second-best sales day ever. Though not everyone was successful on Sunday (looking at you, Patriots and Dodge), this week’s Weekly Reads highlight some of the brands who captured lightning in a bottle.

Super Bowl:

Adweek: Fanatics Targeted Fans on Facebook and Instagram to Score Massive Super Bowl Sales
Thanks to a targeted Instagram and Facebook ad campaign and the Eagles’ first Super Bowl win, Fanatics celebrated one of its biggest sales days ever. The company experienced a 60 percent increase in Super Bowl merchandise sales over last year. Read more after the jump…

Positive Instagram Updates On the Way for Brands

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In a long overdue announcement, Instagram is giving businesses the opportunity to schedule posts, and view posts that have tagged or mentioned their brand profile. We’ve also got the Super Bowl this weekend and Winter Olympics kicking off the following week – the perfect storm to see the latest and greatest digital brand activations!

Instagram

AdWeek: Brands with Business Profiles on Instagram Can Now Schedule Organic Posts
The big news for brands on Instagram this week is that we’ll soon be able to schedule organic posts, view posts where we’ve been tagged or mentioned and view other business profiles. The updates will be rolling out soon, but one downside: the features will, at least for the time being, only be available via third-party apps like Hootsuite or Sprout Social. Read more after the jump…

Maximize Your Social Strategy in 2018

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As January already stretches to a close, the relentless updates about new capabilities in social media for business have been fast and furious. Setting yourself up for success can be overwhelming with this constant slew of announcements. From composing killer copy to refreshing your Instagram strategy in the coming months, take a few small steps each week to stay current.

Instagram

Mashable: Instagram Just Added a Powerful New Way to Stalk People on the App

First there was Snapchat’s Snap Map feature and now Instagram follows that lead with functionality that allows you to see when a person was last active on the app. Log in regularly to your business account so potential customers see that you’re present and available. I always feel like somebody’s watching me… Read more after the jump…

Watch for Falling Social Stats

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Looking at the year ahead, both businesses and nonprofits will have to be light footed and prepared to change to stay in the digital game. Nonprofits should pay close attention to the changes Google announced to the Google Ad Grants program. Businesses will have to be nimble to make the best of changes to the Facebook News Feed that are likely to have negative impacts on organic page reach. On the proactive side, brands and marketers in 2018 planning mode are realizing the importance of paying attention to topics like authentic multicultural inclusion, not just ethnic tokenization to stay relevant to diverse audiences.

Google

GroundFloor Media: Google Ad Grants Changes in 2018: What Nonprofits Need to Know Now

Big news for nonprofits this week. Google Grants announced changes like the hefty lift of maintaining a 5 percent click through rate (CTR) in order to keep the $10,000 a month ad grant. On the plus side, Google is raising the prior $2.00 per bid limit. Our PPC team goes into detail on these changes. Read more after the jump…

New Toys for Existing Social Media Platforms

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As the development of new social media platforms has slowed, the development of new bells and whistles that existing platforms are using to distinguish themselves from the competition has accelerated. This week was no exception, and below we examine new functionalities all four major social platforms have added within the past five days.

Facebook

Marketing Land: Facebook Ads Can Now Link to Brands’ Whatsapp Accounts
Yes, we know that this new Facebook functionality requires you to first build a WhatsApp account for your brand. Not only is that time consuming, it may not be advantageous for many U.S. brands, as 84 percent of the messaging app’s active users live outside of the U.S. But for brands trying to reach a younger audience, being able to simultaneously tap into the more established, legacy audiences on Facebook as you’re targeting newer, youngers audiences on WhatsApp within the same campaign could prove to be very worthwhile. Read more after the jump…

Troubleshooting Your Facebook Link Preview

If you’re having trouble with your link preview on Facebook, there is a tool called the Sharing Debugger that can provide some insight. Maybe you drafted a Facebook post and inserted the link to a blog post you wrote but, after seeing the link preview, you decided that you wanted to use a different photo. Facebook used to allow you to change the image or title on the platform but that is no longer the case.

Sometimes if you go back to your blog post and change the photo, you’ll see the new image pulled in automatically. Occasionally, the old photo that you had in your blog still shows up in the Facebook link preview even though you changed it. This is because Facebook super caches things to help the app remain speedy. It means in the background, Facebook went and looked at your blog post once and doesn’t think it needs to go look again because it assumes you haven’t changed anything. What you need to do is tell Facebook to go look again. Read more after the jump…

Social Networks are Adding Features and Pushing the Limits

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Social networks are constantly trying to attract new users and retain existing ones, but this week revealed the lengths that they’re willing to go to grow. Facebook is trying to hook users before they can legally create an account. Meanwhile, marketers are finding huge success on Instagram, and new features are about to help audiences share more content within the app. Finally, Twitter is looking to expand into developing countries by making itself available in 24 new countries.

Facebook

The Verge: Facebook Launches a Version of Messenger for Young Children
Though it’s being advertised as a playful way for kids to interact with trusted friends and family members, the app is a not-so-subtle way for Facebook to attract future users. Read more after the jump…

Micro-Influencers and New Twitter Analytics

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Finding the right mix of prominent influencers and influencers you can afford is a marketing tightrope. Anyone who has an ongoing influencer relations effort in place is all-too-familiar with that balance, and this past week we’ve come across two great articles that discuss the advent of the “Micro-Influencer.” Twitter is also testing two new analytics features we’re excited to see come to fruition. And: Are you listening? Podcasts are coming back in a big way.

Micro-Influencers:

SmartBrief: How to Work with (or Become) a Micro-Influencer
It’s not necessarily a brand new idea, but the concept of “micro-influencers” – those who aren’t full-fledged influencers with hundreds of thousands of followers and require five-digit product mentions – is something that nearly every brand should consider. These individuals with followers ranging from 1,000 to 10,000 tend to be more authentic, more uniquely engaging, and drive interest in a real-world manner. Read more after the jump…

Facebook’s New Campaign Budget Optimization Tool Is a Big Win

Facebook Budget OptimizationLast week Facebook announced via a blog post that they were soon going to be rolling out campaign budget optimization, which will allow for distributed budget across ad sets, often resulting in the best results for their campaigns.

By distributing more of a budget to the highest performing ad sets, advertisers will be able to maximize the total value of their campaign. This optimization will work in real time to determine the most effective use of ad spend to help lower cost per objective and improve results. It will also eliminate the need to spend time manually shifting budgets.

Read more after the jump…