If you’re nursing a Halloween candy hangover but can’t take a break because you’re in mid-term election overdrive, we’ve got some good news! This edition of Weekly Reads is chock-full of “how to” articles that practically do the work for you. And – if you’re gearing up to tackle a 2019 social media plan soon – we have a few articles that outline the best platform for finding your target audience.
Many small businesses rely on social media to reach their customers. But, as quickly as a good idea can take off on social, a bad idea can flare up within minutes. This article focuses on six common mistakes small businesses make on social media and offers tips on how to avoid them. Read more after the jump…
GroundFloor Media loves to give back to the Denver community. That’s why the Get Grounded Foundation was founded in 2015. The Get Grounded Foundation biannually awards grants to Denver-based nonprofits that focus on at-risk youth in the areas of child abuse and neglect, youth behavioral health or childhood hunger relief. GroundFloor Media (GFM) and our sister agency, CenterTable, started the Get Grounded Spotlight series to highlight past grant recipients and showcase their outstanding work in the community.
The latest Spotlight series episode features Cooking Matters, an organization dedicated to educating parents of children ages five and under on food nutrition and how to shop smarter, helps provide awareness and action to childhood hunger issues, and helps connect low-income families to the healthy food they deserve.
Since 1994, Cooking Matters Colorado has provided statewide assistance with their vast network of volunteers. Lending their talents as culinary instructors, nutrition instructors, and tour guides for families at local supermarkets, volunteers are able to do their part in order to end childhood hunger in Denver. Cooking Matters’ commitment to ending childhood hunger in Denver is why the Get Grounded Foundation is proud to partner with this organization.
This week, let’s cut straight to the chase and share two terrific stories that have us swooning. As you may know, we’re remodeling our office so we’ve got our eyes peeled for hip design trends. So, you can imagine our delight at this article (with pics, of course) about How Instagram Made Its New York Office Highly Instagrammable. Amazing! Swept up in a New York state of mind? Let us give you another reason to love the Big Apple by introducing you to the New York Public Library’s new Instagram stories campaign that puts the story back in stories by turning classic novels into – well – stories. Genius! We simply cannot wait to see this campaign unfold. Meanwhile in other news…
New research indicates that 14 percent of Americans have changed their views on a social or political topic within the last year because of something they saw on social media. With elections coming up, this is a pretty incredible statistic. Learn more about the research in this comprehensive recap. Read more after the jump…
Since 2015, The Get Grounded Foundation has awarded grants biannually to Denver-based nonprofits that focus on at-risk youth in the areas of child abuse and neglect, youth behavioral health or childhood hunger relief. GroundFloor Media (GFM) and our sister agency, CenterTable, started our Get Grounded Spotlight Series to highlight past recipients and show their outstanding work in the community. The latest episode spotlights Denver CASA, an organization dedicated to advocating for Denver’s abused and neglected children in the juvenile court system.
CASAs, or Court Appointed Special Advocates, represent the child’s best interests in juvenile court and give a voice to children that don’t have the power to speak for themselves. CASAs are volunteers who spend numerous hours bonding with the children they fight for. They also work with the courts to find the best possible solution for their future. Several members of GFM have been so inspired by their work that they have chosen to become CASAs themselves. Watch the video above to learn more about Denver CASA and how you can become involved.
Please check out our previous Get Grounded Spotlight episodes on our Vimeo channel and keep an eye out on our social channels for when you can submit your application for our Fall 2018 grants. If you’re interested in getting involved with Denver CASA, click here for more information.
Get ready for that time of year where big box stores skip straight over Halloween and dive headlong into winter holiday decorations. Perhaps your organization should be thinking ahead too. You’ve still got time to implement some web and content strategies for higher conversion rates during the holiday season. The strategies below can work for you whether your holiday campaign will include collecting donations or motivating people to purchase your services. Give your future self the gift of a solid plan.
Opening day is coming! Whether you think of Giving Tuesday or Colorado Gives Day as opening day to the holiday giving season, put a plan in place now. Identify your most compelling stories, prep your tech for a deluge of donations and make sure you’ve thought through how to make the most of your hard work. Even if you’re a for-profit business, consider finding a nonprofit partner that might make sense for you to work with. Read more after the jump…
We’re a quarter of the way through 2018 and it’s time for some trend spotting. Despite a rocky start to the year including some troubling news about privacy on social media, new research shows that social media use continues to be on the rise. Among which demographics and on which platforms might surprise you – so be sure to dig into the trend articles below to find out who’s using which platforms. Reading this around lunch time? You’ll want to see which fast food brands are best at tantalizing taste buds. And, if you’re daydreaming about summer vacation, learn more about how savvy brands might just enhance your downtime. Finally – a few tips about Instagram and Snapchat will leave you with some news you can use.
Chances are you know someone who has abandoned social media or certain platforms due to privacy fears. You might even have considered removing your brand’s presence – but before you make any decisions, read this recent research which shows that the number of social media users worldwide grew by more than 100 million in the first quarter of 2018. And that’s just the tip of the iceberg… Read more after the jump…
At GroundFloor Media, we love giving back to the community however we can. That’s part of the reason why we started the Get Grounded Foundation in 2015 to help fund new, innovative and entrepreneurial programs or projects within existing, qualified nonprofits that directly support the healthy development of at-risk youth in the Denver Metro area in the areas of child abuse and neglect, youth behavioral health or childhood hunger relief.
We started the Get Grounded Spotlight video series to highlight a few of the past recipients of our Get Grounded grant. The latest episode centers on Denver Children’s Advocacy Center. DCAC serves the city and county of Denver in helping children and families recover from traumatic experiences. Get Grounded provided funding to help support the organization’s yoga therapy program. Watch the video above to learn more.
Once you’re done, check out the first episode, which featured another past grant recipient, PCs For People. If you are interested in receiving a Get Grounded Grant, the submission deadline for Spring 2018 grants is Monday April 30 at 5 p.m. MDT.
Since 2015, GroundFloor Media’s Get Grounded Foundation has given one-year grants of up to $5,000 to non-profit organizations looking to kick-start innovative community programs. Since its founding, the Get Grounded Foundation has granted approximately $70,000 to organizations focused on the positive development of at-risk youth in the Denver Metro area.
Today, we’re launching a video series that shines a spotlight on past recipients to show their impact on the Denver community.
Our first video focuses on PCs For People, a non-profit that seeks to bridge the digital divide by providing technology to low-income families and other non-profit organizations such as CASA and Denver Children’s Home. Watch the video above for the full story below for more on PCs For People and the Get Grounded Foundation’s involvement with their mission to infuse technology into the lives of Denver’s citizens.