Tag Archives: gfm

Sabbatical Life Lessons

IMG_6790This summer, I had the amazing opportunity to take a four-week sabbatical following 10 years of employment at GroundFloor Media. For our part, team members are asked to take the time to regroup, recharge and reflect during their sabbaticals – with the ideal goal being that we come back refreshed and reenergized with insights to share with our team members that will ultimately help us all to live a more balanced, productive and abundant life.

It was, of course, amazing to have four weeks off – time to look up from my laptop and really be present in the world around me, spend treasured time with my family and friends, travel (to Hawaii!), and address long-ignored elements of my “other” jobs at home (stacks of mail, overflowing closets, etc.).

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4 Ways to Optimize Working In-House with Clients

Tennyson Center for Children

GFM’s Amanda Brannum spent time working in-house with our clients at Tennyson Center for Children.

At GFM, we occasionally have the opportunity to work in-house with our clients – perhaps helping out during a maternity or paternity leave or filling in during a staffing transition. I’ve had semi-long-term (several months) onsite assignments with a handful of PR clients over the years, most recently last fall when I spent four months in-house at a local private school. Whatever the reason for the in-house assignment, it’s always a really interesting learning experience from a number of perspectives. Four top takeaways from my in-house time with companies in three different industries follows:

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Energy Management Cont’d: Making New Habits Stick

Back in March, I wrote about my attempts to become better at managing my energy (vs. focusing simply on managing my time). My results have been mixed, at best, largely because I find that it’s hard to a) break old habits and b) make new habits stick. Our agency recently participated in an Organization and Efficiency Workshop, facilitated by GG Johnston, and she turned us on to an interesting quiz by Gretchen Rubin that looks at how individuals respond to expectations. Called The Four Tendencies, the theory is that how you respond to expectations directly impacts how you form new habits – thus the connection to my energy management project.

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Thoughts from CenterTable’s 6th SXSWi Denver Download

DenverDownload-splashscreen[2]

Capitalizing on in-person opportunities as well as digital opportunities brings us Back to the Future.

Last week we hosted our sixth South by Southwest Interactive “Denver Download” – a chance for our clients and partners who attended the SXSWi conference in March to share the knowledge they gained with other clients, partners and colleagues back here in Denver. This year’s panel consisted of Comcast’s Cindy Parsons (who hosted one of the festival’s on-site social media lounges), Sukle’s Dan Schultz, Children Hospital Colorado’s Elizabeth Whitehead and yours truly. Below is a recap of common themes that were discussed during the event – all relevant concepts to look to as evolving trends in digital marketing in 2017.

Knowing your audience (and segmenting your messaging and marketing plan accordingly) is more important than ever.

Gone are the days of distributing one message to as many people as possible through digital channels. With so many social media and digital marketing platforms, combined with the fact that it’s not “solely Millennials” using Instagram or “only older people” using Facebook, it’s more important than ever to create specific audience personas and speak directly to each one of them with tailored content and messaging. Read more after the jump…

(Trying to) Manage Energy vs. Time

GroundFloor Media (GFM) is truly incredible when it comes to encouraging employees to find a work/life blend. They absolutely walk the talk of allowing team members to work whenever and wherever – as long as they get their work done. That being said, as a working mom, I still find that “the juggle” is very real and, at times, overwhelming. I start strong at the beginning of every week, but am typically exhausted and dragging myself across the finish line by Friday. So, I recently embarked on a personal journey to try to find a way to remedy that – so that I can be better at both of my jobs (PR and mom).

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First Things First

blogpic_firstthingsfirstThanksgiving has come and gone (hard to believe!), but I still feel compelled to dedicate this blog post to it as it happens to be my favorite holiday. Unfortunately, however, it tends to get short-shrifted every year as people tend to jump right from Halloween to Christmas. No sooner does Halloween end, then stores start putting out their holiday decorations (if they haven’t already done so), we are inundated with holiday catalogs, and radio stations start playing holiday music. To which I say – FIRST THINGS FIRST! Thanksgiving comes before the December holidays, and we should absolutely honor that. Goodness knows we should never overlook an opportunity to slow down and be thankful.
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Meet Our Sister Agency – CenterTable

CenterTable LogoFor years, we’ve been talking about how our industry is constantly evolving and how the lines are blurring between marketing, PR and advertising. During that time, we’ve experienced a rapid transformation at GFM with the evolution of digital communications. In fact, we’ve been working in this digital space for more than a decade – before Facebook was even available to the general public.

And that’s why we’re excited to share the news that GFM launched our sister agency – CenterTable. Our clients consistently express the need to engage with their audiences in authentic and meaningful ways. With our sister agencies, we will continue to do so through an integrated and impactful approach.

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Company Culture – What it Really Boils Down To…

digidenCulture is a really, really big deal at GroundFloor Media (GFM). It’s something we talk about regularly, and it’s something both our president and founder present on quite frequently. As the team member who prepares and submits award entries for GFM, I end up writing about our culture a lot. And by virtue of working for a marketing communications agency, I get a glimpse into a whole variety of company cultures as we meet and work with all of our clients. And with all of this talking, writing and observing, I’ve come to believe that a healthy and vibrant company culture – one that results in a business that employees and clients/customers are excited about – really boils down to four main things.

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New employee onboarding: The good, the bad and the ugly

Now over two weeks into a new year, a new job and a new profession, I’ve been thinking a lot about the concept of “new.”

Often times “new” is seen as a good thing. In many cases it comes after a conscious choice to move one’s life in a positive direction. It comes with some measure of excitement. It puts the bow on the axiom “shiny and new.”

But “new” is much more nuanced than that. In some cases it’s born out of necessity. It comes with some amount of anxiety. It’s the inspiration for the holy grail of insider Internet insults — “You’re such a n00b!” (here’s a little context on the cut-down for all you non-gamers out there).

This duality, in part, is what make both sides of the already challenging process of onboarding that much more volatile for new employees and managers, alike. Having gone through that process 10 times in the span of about 15 years, I’m left with a few thoughts: 1) I’ve definitely experienced employee onboarding done right and wrong, 2) I’m very thankful to have joined a company in GroundFloor Media that puts such a high priority on employee retention and 3) if employee retention is a house, good onboarding — the sort GFM practices — is a crucial part of the foundation.

All of that said, here are a few tips about how to achieve onboarding balance for those on both sides of the process from a guy who has been on both sides — a lot.

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