Tag Archives: GIF

The Storytelling Power of Animated GIFs

Animated GIFs became more accessible than ever when Apple created its GIF keyboard for iOS 10. The addition offers users a fun, easy way to interact with friends on mobile that has further broadened our digital forms of expression. GIFs provide us with a visual way to describe how we’re feeling. My wife knows exactly what I’m trying to say when I send her a simple GIF of Michael Jordan crying, or Kim Kardashian rolling her eyes. Though sending these types of GIFs is an entertaining form of expression, they don’t even begin to show how powerful animated GIFs can be as a storytelling device. Businesses have an opportunity to use custom-designed GIFs to help tell their story and expand their reach. There are many super-talented artists creating amazing GIFs that transcend how most people view the medium, and companies should take notice. I’ve listed some of my favorite artists below:

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Weekly Reads – Go, Go Digital Gadgets!

Red Bull Shout/Out, speed reading, GIF

Behold Red Bull’s new Shout/Out GIF maker, which utilizes new speed reading technology.

Some weeks, we end up reading a lot about how to create compelling content. This week, we’ve been reading a lot about the gadgets one can use to disseminate that content. From emerging live video platforms to new tools to creative ways to use existing tools, this week’s edition of Weekly Reads is all about the digital toys. Here’s to hoping it helps you nerd-out as thoroughly as we did!

Blink and you’ll miss it

Marcomm News: Red Bull helping fans ‘reclaim’ social media feeds using speed reading GIFs

With the help of its digital agency, Red Bull has created a new social media tool that will allow fans to bypass character limits on Twitter during live events. How? By going directly to RedBull.com during one of its sponsored live events and typing a customized social post into the new Shout/out tool. Those words are then transformed into an animated speed reading GIF, where each word appears in rapid sequential order. Users also have the option to customize the GIF with imagery before sharing.

Meanwhile, in Russia…

Mashable: Live video could be headed for Instagram

Facebook and Instagram have been known to test new features in other countries before rolling them out in the U.S., which is why it’s worth noting that a Russian publisher was able to push out a live video on Instagram last week. More than anything, this underscores the need to start thinking about how to leverage live video – the same sort we offer through our video partners at Fourth Wall Productions, who have created seamless live video productions for Adventure Fest, Rocky Mountain CitySummit and Denver Street Talk.

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Learning from the Presidential Debate: Can You Recover from a Bad TV Appearance?

If you live in the Denver metro area, you may already be a little tired of hearing about the first Presidential debate set for Wednesday, Oct. 3. The road closures, the headaches, and the non-stop political ads. At least the first two will be done after tonight.

“CBS Sunday Morning” ran an interesting story this past weekend called Let the debates begin. It examined the history of presidential debates, going back 52 years to the first televised debate between Richard Nixon and John F. Kennedy in 1960. What has been well documented by historians about the debate is that it led Nixon’s downfall in the 1960 election (sweating is bad when you’re on TV and running for president); your appearance does matter.

The segment went on to cover the best sound bites delivered by presidents and candidates during these debates, frequently used by PR professionals during media training as examples of how to deliver your message in a short, pithy sound bite.

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