Tag Archives: giving tuesday

Takeaways for Nonprofit Fundraising Gleaned on Giving Tuesday

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Now in its seventh official year, Giving Tuesday is becoming an increasingly crowded space for nonprofits to stand out and fundraise. That said, we watched this Tuesday as several nonprofits didindeed stand out, smashing Giving Tuesday Fundraising Records from 2017. With holiday giving continuing to be a major focus for nonprofits into December, we examine some of the strategies nonprofits successfully employed this week.

Giving Tuesday

The NonProfit Times: #GivingTuesday Sets New Record

Facebook raised $125 million, PayPal raised $98 million, Blackbaud raised $62.6 million, DonorPerfect raised $35.2 million and Classy raised $15.4 million. Combined, the platforms saw an average increase in donations of 62 percent, with Facebook seeing the most amount of growth (178 percent growth) and Blackbaud seeing the least (3 percent growth). Other notable increases included Blackbaud’s boost in mobile donations – they accounted for 29 percent of online donations, up from 12 percent last year – and DonorPerfect’s report that evening donations significantly increased. Read more after the jump…

19 More Fridays Until Christmas!

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Get ready for that time of year where big box stores skip straight over Halloween and dive headlong into winter holiday decorations. Perhaps your organization should be thinking ahead too. You’ve still got time to implement some web and content strategies for higher conversion rates during the holiday season. The strategies below can work for you whether your holiday campaign will include collecting donations or motivating people to purchase your services. Give your future self the gift of a solid plan.

Social Media Today: 5 Things You Should Be Doing Right Now to Prepare for Giving Tuesday

Opening day is coming! Whether you think of Giving Tuesday or Colorado Gives Day as opening day to the holiday giving season, put a plan in place now. Identify your most compelling stories, prep your tech for a deluge of donations and make sure you’ve thought through how to make the most of your hard work. Even if you’re a for-profit business, consider finding a nonprofit partner that might make sense for you to work with.
Read more after the jump…