Tag Archives: Google Ads

How To Implement Google’s Responsive Search Ads

Having a hard time deciding what to put into those three Headline fields in the recently updated Expanded Text Ads in Google? Tired of running manual A/B tests on your ad copy? Responsive Search Ads (RSAs) may be the solution you’ve been searching for.

How Responsive Search Ads Work

RSAs are dynamic search ads that adapt to a user’s query through machine learning. Advertisers can enter up to 15 headlines and three descriptions and Google will test out various combinations, learning which perform best over time. Read more after the jump…

Google Expands its Expanded Text Ads … AGAIN!

Sheesh! I take one little vacation and come back to a brand new set of rules for ad copy character limits in Google. These changes to Expanded Text Ads were announced in relation to responsive search ads earlier this month, but they just rolled out this past week – of course while I was floating on a tube in the middle of the Lake of the Ozarks.

The Skinny on the Expanded Expanded Text Ads

Remember back in 2016 when Google went from standard text ads to expanded text ads, adding a second headline, combining two descriptions into one longer description, and adding two URL paths instead of a display URL? Well, they’ve gone and done it again. Read more after the jump…