Tag Archives: google

Our Growing Connectedness: Changes in the Tech Space that you Need to Know About

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rachael-roark-weekly-reads-centertable-our-growing-connectedness-changes-in-techIn this age of being constantly connected, people have come to expect that the information they are looking for is at their fingertips. This edition of Weekly Reads covers how technology giants are continuing to push the envelope in terms of the amount and type of information that is accessible and where it is accessible. We as users are also raising our expectations around the level of transparency that these giants are providing.

Marketing Land: Google Expands Google Assistant Integration

Google announced a slew of new capabilities and integrations for Google Assistant. It will now be able to switch interchangeably between languages and Google is partnering with new third-party smart display and smart speaker companies. There are also a wide range of new connected home devices that will support the assistant such as thermostats, security devices and vacuums. Google is doing this in an effort to continue to increase the advantage that it already has in international markets. Read more after the jump…

Search Marketing Updates You Need to Know

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User experience, from site speed to site security, is a key component in any search marketing program and that is evident in some of Google’s latest updates. And it sounds like Amazon Prime might want to take note given its recent Prime Day blunders.

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Search Engine Journal: Google “Speed Update” is Rolling Out Now for All Users

Google’s mobile Speed Update, which was announced early this year, has rolled out worldwide this month, making page speed a ranking factor on mobile as well as desktop devices. Although this update doesn’t prevent your mobile website from ranking altogether, it may hinder your rankings if your mobile speed doesn’t measure up to your competitor’s. Read more after the jump…

Twitter Purges Spammers, Instagram Adds Features for Engaged Users

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One platform is deleting users. The other is adding functionality to allow its most engaged users to get even more involved. That dichotomy of headlines seems to well depict the current state of Twitter, a platform actively fighting to break free of its spam-laden legacy, against the consistently spam-averse Instagram, which continues to offer a leg to stand as its parent company Facebook also looks to fight off spam-related issues. Long story short, if you like spam, we hope it’s the sort that comes from a can, because the internet finally seems interested in expelling it from its most popular platforms.

Twitter

New York Times: In Twitter Purge, Top Accounts Lose Millions of Followers

Twitter has long threatened it, and this week the social platform is taking big steps to globally purge accounts it had previously locked after suspecting them of spamming users. Within minutes on July 12, celebrities like Ashton Kutcher, Oprah Winfrey, Rihanna, Katy Perry and Kim Kardashian lost millions of followers. In addressing the purge, Twitter wrote, “Follower counts are a visible feature, and we want everyone to have confidence that the numbers are meaningful and accurate.” Read more after the jump…

Artificial Intelligence in Action

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weekly-reads-artificial-intelligencePredictive intelligence, artificial intelligence and good ol’ human intelligence. This edition of Weekly Reads covers Facebook’s updated ad prediction, Instagram’s new booking functionality, a robot’s successful phone call to reserve a woman’s haircut appointment and more. Happy reading!

Facebook

Social Media Today: Facebook’s Up and Downvote Tools for Comments are Now Available to More Users
Much like the up-and down-voting functionality seen on websites like Reddit, Facebook has rolled out options for promoting content you think is “helpful or insightful,” or, on the other hand, voting down content that “has bad intentions or is disrespectful.” We wonder if this is part of Facebook’s answer to its often-criticized moderation guidelines. Can Facebook users be galvanized to help to police the platform at large? Read more after the jump…

Lessons Learned While Implementing Google Ad Grants Policy Updates

Earlier this year we outlined a collection of changes to the Google Ad Grants policy affecting more than 35,000 nonprofit organizations – and promptly set out to review all of our nonprofit client accounts for compliance.

What we found were varying degrees of action required within each of our managed nonprofit Ad Grants accounts. Here are a few lessons learned and insights (and maybe a gripe or two) we picked up along the way. Read more after the jump…

The Digital Advertising Landscape Evolves

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From updated video tools and live video features to ad-free experiences and AR-menus, Facebook, Snapchat and Google have all been busy rolling out some interesting new updates this week.

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Digital Trends: Ad-free Facebook access could cost as much as $168 a year

Users might be intrigued by the prospect of an ad-free experience on Facebook, but how will that option impact brands that are targeting their favorite demographics there? Find out what Zuckerberg has up his sleeve with the proposed ad-free subscription tier for Facebook. Read more after the jump…

Baby Boomers and the Buzz on Brackets

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We collectively sprang forward in the early morning hours of Sunday and digital platforms are bouncing into action as well. If you could use some inspiration to end your work week, today’s Weekly Reads dishes on how to protect your mental health from your seemingly endless Instagram feed. Also on deck: targeting baby boomers and our admiration for Facebook and Twitter as they take on the giant task of curating Major League Baseball and March Madness, respectively.

Facebook

U.S. News & World Report: More Live Sports Are Coming To Facebook
Swing, batter batter! The ink is drying on a deal between Major League Baseball and Facebook. Facebook will exclusively stream 25 weekday afternoon baseball games this season. Bloomberg theories that the deal cost the social platform around $30M. The partnership is the first of its kind between Facebook and a major professional sports league. Read more after the jump…

The Digital Advertising Landscape Evolves

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Facebook, Twitter and Google each claim to be rolling out shiny new features to make your digital advertising efforts easier and more effective, while Vero makes a push to become everyone’s next favorite social platform for personal use.

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Fast Company: What is Vero? What you need to know about the rising social media platform

Rising subscription-based social platform Vero claims to offer users an ad-free experience with content flowing in chronological order. Find out if and how brands can get in on the Vero game.          Read more after the jump…

Watch for Falling Social Stats

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Looking at the year ahead, both businesses and nonprofits will have to be light footed and prepared to change to stay in the digital game. Nonprofits should pay close attention to the changes Google announced to the Google Ad Grants program. Businesses will have to be nimble to make the best of changes to the Facebook News Feed that are likely to have negative impacts on organic page reach. On the proactive side, brands and marketers in 2018 planning mode are realizing the importance of paying attention to topics like authentic multicultural inclusion, not just ethnic tokenization to stay relevant to diverse audiences.

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GroundFloor Media: Google Ad Grants Changes in 2018: What Nonprofits Need to Know Now

Big news for nonprofits this week. Google Grants announced changes like the hefty lift of maintaining a 5 percent click through rate (CTR) in order to keep the $10,000 a month ad grant. On the plus side, Google is raising the prior $2.00 per bid limit. Our PPC team goes into detail on these changes. Read more after the jump…

Google Ad Grants Changes in 2018: What Nonprofits Need to Know Now

Early this month Google is rolling out some pretty drastic changes to the Google Ad Grants program, which provides up to $10,000 per month in free ad spend on the Google search network to 501c3 nonprofit organizations.

It’s clear by the nature of these changes that Google is making a major push for quality. According to Google, these policy changes are intended to “raise standards of quality for our free advertising grants” program which currently serves more than 35,000 nonprofit organizations.

Here are the major account management changes nonprofits need to know about – and act on – now:

Increased Click-Through Rate Requirements

Read more after the jump…