Tag Archives: graphic design

How to Speak Designer: The Basics

Speak Designer | Groundfloor Media CenterTable

Photo by Edho Pratama on Unsplash

“We’re looking for a creative solution”

“Can you work your magic on this?”

“We want something more graphic”

As a graphic designer, I often find myself in meetings with clients who have trouble articulating exactly what they want or need. Though it’s a designer’s job to translate his client’s vision, it’s sometimes impossible to decode what they’re trying to express. I usually run into this issue with clients who are unfamiliar with basic, design-related terms that could help them better articulate their goals. Even if you think you’re fairly well-versed in design lingo, it’s best to offer up visual examples to avoid confusion. I love it when a client shows me specific examples of what they like and dislike.

Here are some common terms to help you bridge the language gap between you and your creative team: Read more after the jump…

Positive Instagram Updates On the Way for Brands

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In a long overdue announcement, Instagram is giving businesses the opportunity to schedule posts, and view posts that have tagged or mentioned their brand profile. We’ve also got the Super Bowl this weekend and Winter Olympics kicking off the following week – the perfect storm to see the latest and greatest digital brand activations!

Instagram

AdWeek: Brands with Business Profiles on Instagram Can Now Schedule Organic Posts
The big news for brands on Instagram this week is that we’ll soon be able to schedule organic posts, view posts where we’ve been tagged or mentioned and view other business profiles. The updates will be rolling out soon, but one downside: the features will, at least for the time being, only be available via third-party apps like Hootsuite or Sprout Social. Read more after the jump…

Best Movie Poster Designs of 2017

The 2018 Oscar nominees are out and awards season is in full gear. I’ve been going to the theater and hitting Netflix and Amazon hard to make sure I catch all the nominated movies before the Oscars air on March 4th. Yes, Gary Oldman is fantastic in The Darkest Hour. Coco made me cry more than any Pixar movie since Up. The Shape of Water was beautiful and weird and wonderful.

During awards season, we discuss our favorite performances, soundtracks and stories, but we rarely bring up our favorite movie posters from the past year’s films. Below, I’ve broken down my picks for the best movie posters of 2017: Read more after the jump…

Graphic Design Trends to Look for in 2018

Every year I look back at what was popular in graphic design and make my predictions for the trends that will stick around for another year. In 2018, graphic design will continue to incorporate cropped and chaotic typography, bright colors, gradients and custom illustrations. These trends will be pushed even further in the upcoming year, though. Colors will be brighter, and designers will utilize patterns and hues that are reminiscent of the 1990s. Squiggles, triangles and dots in neon colors will be transposed over bold, disjointed typography. The soft pastel shades that were popular a few years ago will be replaced by rich, full-bodied colors, like purple, turquoise and ultramarine. Serif fonts will make a resurgence, especially for headlines on the web. Custom illustrations will still be a useful tool for businesses looking for a handcrafted touch that separates them from competitors. When done right, illustration is a powerful storytelling tool that fosters connections between brands and customers.

Below are some examples of the graphic design trends you will likely see more of in 2018. Happy New Year!

Cropped and Chaotic Typography

cropped-chaotic-typography cropped-chaotic-typography-2 Read more after the jump…

Pantone Looks to the Future for its 2018 “Color of the Year”

groundfloor-media-pantone-ultra-violetSimply look up at the night sky to see Pantone’s 2018 “Color of the Year.” Ultra Violet is a bold, blue-based purple that evokes the vastness of the cosmos. Pantone calls it, “A dramatically provocative and thoughtful purple shade [that] communicates originality, ingenuity, and visionary thinking that points us toward the future.”

According to Pantone, purples have been historically symbolic of unconventionality and artistic expression, calling to mind icons like Prince, David Bowie and Jimi Hendrix. Emotionally, Ultra Violet inspires individuals to explore their unique position in the world and evolve creatively. Ultra Violet is also symbolic of mindfulness and spiritual growth.

Perhaps Pantone’s decision for 2018 “Color of the Year” forecasts that we can expect technological advancements and a collective spiritual awakening in the coming year. At the very least, it can serve as a reminder to look up at the stars and recognize that all of us are so very small in relation to this vast universe we call home.

Here’s to Ultra Violet, 2018 “Color of the Year!”

Social Networks are Adding Features and Pushing the Limits

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Social networks are constantly trying to attract new users and retain existing ones, but this week revealed the lengths that they’re willing to go to grow. Facebook is trying to hook users before they can legally create an account. Meanwhile, marketers are finding huge success on Instagram, and new features are about to help audiences share more content within the app. Finally, Twitter is looking to expand into developing countries by making itself available in 24 new countries.

Facebook

The Verge: Facebook Launches a Version of Messenger for Young Children
Though it’s being advertised as a playful way for kids to interact with trusted friends and family members, the app is a not-so-subtle way for Facebook to attract future users. Read more after the jump…

Questions to Consider Before Discussing a Project with Your Graphic Designer

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Though I do my best to anticipate client needs, problems occasionally arise when clients haven’t fully considered what their design needs actually are. It’s easy to say, “I need an infographic,” or, “We want an updated logo,” but it’s much harder to dissect the who, what, when, where, how, and why of a creative project.

Graphic Designers are trained to glean as much information as we can from interactions with our clients, but a reciprocal relationship in which the designer and the client are open and honest always results in the best work.

Read more after the jump…

New Features for Your Fourth of July Week

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It seems you can’t even take a couple of days off to celebrate America’s independence without missing new updates to nearly every social media platform. When Instagram zigs, Snapchat seems to zag – the latest in big updates to each platform are listed in this week’s reads below.

Snapchat:

CNBC: Snap Now Lets Users Add Links to Snaps
It’s been a long time coming, but Snapchat users can now add links to their snaps via the new feature they’re calling “Paperclip.” The feature moves Snapchat ahead of rival Instagram when it comes to flexibility in driving traffic to outside sources, which of course has a ton of traffic/conversion potential. Read more after the jump…

Using technology to keep up… with technology

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The digital world is changing faster than a cheetah on Red Bull and it can feel impossible to keep up. However, careful planning and an understanding of what is driving your audience, whether it’s sources they trust, amazing photos and experiences or a particular need, can still help marketers connect people to products and brands. Even better, in the not too distant future, technology will help solve the challenges it creates. Artificial Intelligence and Machine Learning can help you reach the right people with the right product at the right time.

Case Studies

USA Today: People Freaking Out Over Starbucks Unicorn Frappuccino
Starbucks hopped on the Unicorn food train with a colorful Unicorn frappuccino this week. It had the internet and the brave taste testers in our office buzzing, but the “buzz” may have been from the sugar coated sugar. Either way, they’ve seen plenty of social media conversation from the extremely limited run product. Lessons learned? There is no amount of sugar Americans won’t try. Don’t forget to think about the picture people will take when you’re coming up with ideas. If nothing else the neon Unicorn drink makes great Instagram fodder.

Read more after the jump…