In March I wrote about basic graphic design terms that clients should know before speaking with their designer. I’m always impressed by clients who use design terms appropriately, because, more often than not, people use graphic design terms incorrectly, which can lead to projects that go awry. In this follow-up, I’ve compiled a list of phrases that make designers cringe, along with advice on alternatives so your next creative project starts off smoothly. Read more after the jump…
Get ready for that time of year where big box stores skip straight over Halloween and dive headlong into winter holiday decorations. Perhaps your organization should be thinking ahead too. You’ve still got time to implement some web and content strategies for higher conversion rates during the holiday season. The strategies below can work for you whether your holiday campaign will include collecting donations or motivating people to purchase your services. Give your future self the gift of a solid plan.
Social Media Today: 5 Things You Should Be Doing Right Now to Prepare for Giving Tuesday
Opening day is coming! Whether you think of Giving Tuesday or Colorado Gives Day as opening day to the holiday giving season, put a plan in place now. Identify your most compelling stories, prep your tech for a deluge of donations and make sure you’ve thought through how to make the most of your hard work. Even if you’re a for-profit business, consider finding a nonprofit partner that might make sense for you to work with.
Read more after the jump…
Change is hard, especially when it comes to an app redesign – right, Snapchat? In this edition of Weekly Reads, we’ll covers platform changes from Snapchat, Facebook and Reddit, as well as trending topics and the evolving world of esports. Remember, no matter the changes, we’re all in this together!
Snapchat learned the hard way that app design matters alotto users. After releasing an update earlier this year, 1.2 million users signed a petition begging the app to switch back to its previous design. The platform listened and did switch back, but not after they saw a 2% decrease in usage. Lesson for all of us: UX truly matters. Read more after the jump…
Every social media strategy should have a keen eye toward timing. Not only should you be thinking about the best days of the week and times of day to connect with your audience, but on a broader scale, finding the right time to post or even to engage requires skill. Additionally, understanding the conversations happening in and around your community is a must. The State Department learned this lesson the hard way when it launched a Facebook Live regarding how to travel with children in the midst of the controversy surrounding the separation of families at the border. While there were some straightforward questions, users largely engaged with the livestream to pose sarcastic questions regarding the separation issue. Let the State Department’s lesson be your learning opportunity.
In addition to considering your timing strategy, here are some exciting updates and a few tips and tricks you can use to ensure your social media game is on point this summer.
Creators rejoice – you can now load videos up to one hour in length to Instagram using IGTV, a new long-form video service. IGTV will exist both within the Instagram app as well as a dedicated app and – at least to start – will not feature ads. Read more after the jump…
I’m a basketball fan. Having grown up in Denver, I’m more specifically a Nuggets fan. I played basketball at the YMCA as a kid, and our Junior Nuggets team got to play during halftime at a few NBA games. We got to meet the players before the games and got autographs and photos. I still have an autographed ball from one of those trips to the Pepsi Center, shortly after it had opened. The team, at the time, was coached by Nuggets legend Dan Issel. His is the most notable signature on my ball. The top players on our team back then were Nick van Exel and the perpetually-injured Antonio McDyess (they also had a young, pre-Pistons-Finals-MVP and fellow Denver native Chauncey Billups, one of my favorite players of all time, but I didn’t manage to snag his autograph).
Point is, the Nuggets weren’t great. Hell, they weren’t even good. They finished that season 35-47 and missed the playoffs for the fifth straight year. They continued their ineptitude for another few years until finally, in the 2003-2004 season, they made the playoffs thanks in part to a rookie named Carmelo Anthony. In my opinion, however, something else changed that year that helped set everything in motion — they rebranded.
“We’re looking for a creative solution”
“Can you work your magic on this?”
“We want something more graphic”
As a graphic designer, I often find myself in meetings with clients who have trouble articulating exactly what they want or need. Though it’s a designer’s job to translate his client’s vision, it’s sometimes impossible to decode what they’re trying to express. I usually run into this issue with clients who are unfamiliar with basic, design-related terms that could help them better articulate their goals. Even if you think you’re fairly well-versed in design lingo, it’s best to offer up visual examples to avoid confusion. I love it when a client shows me specific examples of what they like and dislike.
Here are some common terms to help you bridge the language gap between you and your creative team: Read more after the jump…
In a long overdue announcement, Instagram is giving businesses the opportunity to schedule posts, and view posts that have tagged or mentioned their brand profile. We’ve also got the Super Bowl this weekend and Winter Olympics kicking off the following week – the perfect storm to see the latest and greatest digital brand activations!
AdWeek: Brands with Business Profiles on Instagram Can Now Schedule Organic Posts
The big news for brands on Instagram this week is that we’ll soon be able to schedule organic posts, view posts where we’ve been tagged or mentioned and view other business profiles. The updates will be rolling out soon, but one downside: the features will, at least for the time being, only be available via third-party apps like Hootsuite or Sprout Social. Read more after the jump…
The 2018 Oscar nominees are out and awards season is in full gear. I’ve been going to the theater and hitting Netflix and Amazon hard to make sure I catch all the nominated movies before the Oscars air on March 4th. Yes, Gary Oldman is fantastic in The Darkest Hour. Coco made me cry more than any Pixar movie since Up. The Shape of Water was beautiful and weird and wonderful.
During awards season, we discuss our favorite performances, soundtracks and stories, but we rarely bring up our favorite movie posters from the past year’s films. Below, I’ve broken down my picks for the best movie posters of 2017: Read more after the jump…
Every year I look back at what was popular in graphic design and make my predictions for the trends that will stick around for another year. In 2018, graphic design will continue to incorporate cropped and chaotic typography, bright colors, gradients and custom illustrations. These trends will be pushed even further in the upcoming year, though. Colors will be brighter, and designers will utilize patterns and hues that are reminiscent of the 1990s. Squiggles, triangles and dots in neon colors will be transposed over bold, disjointed typography. The soft pastel shades that were popular a few years ago will be replaced by rich, full-bodied colors, like purple, turquoise and ultramarine. Serif fonts will make a resurgence, especially for headlines on the web. Custom illustrations will still be a useful tool for businesses looking for a handcrafted touch that separates them from competitors. When done right, illustration is a powerful storytelling tool that fosters connections between brands and customers.
Below are some examples of the graphic design trends you will likely see more of in 2018. Happy New Year!
Cropped and Chaotic Typography
Simply look up at the night sky to see Pantone’s 2018 “Color of the Year.” Ultra Violet is a bold, blue-based purple that evokes the vastness of the cosmos. Pantone calls it, “A dramatically provocative and thoughtful purple shade [that] communicates originality, ingenuity, and visionary thinking that points us toward the future.”
According to Pantone, purples have been historically symbolic of unconventionality and artistic expression, calling to mind icons like Prince, David Bowie and Jimi Hendrix. Emotionally, Ultra Violet inspires individuals to explore their unique position in the world and evolve creatively. Ultra Violet is also symbolic of mindfulness and spiritual growth.
Perhaps Pantone’s decision for 2018 “Color of the Year” forecasts that we can expect technological advancements and a collective spiritual awakening in the coming year. At the very least, it can serve as a reminder to look up at the stars and recognize that all of us are so very small in relation to this vast universe we call home.
Here’s to Ultra Violet, 2018 “Color of the Year!”