Tag Archives: groundfloor media

Energy Management Cont’d: Making New Habits Stick

Back in March, I wrote about my attempts to become better at managing my energy (vs. focusing simply on managing my time). My results have been mixed, at best, largely because I find that it’s hard to a) break old habits and b) make new habits stick. Our agency recently participated in an Organization and Efficiency Workshop, facilitated by GG Johnston, and she turned us on to an interesting quiz by Gretchen Rubin that looks at how individuals respond to expectations. Called The Four Tendencies, the theory is that how you respond to expectations directly impacts how you form new habits – thus the connection to my energy management project.

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PlatteForum Advances Art and Learning Lab through Get Grounded Foundation Grant

PlatteForum's Soil City | GroundFloor Media's Get Grounded Foundation Grant RecipientWe are excited to partner with PlatteForum to help advance their art and learning lab through our Get Grounded Foundation. PlatteForum is a non-profit organization that supports contemporary artists and underserved youth in metro Denver through long-term art programs. Their programs allow youth to collaborate with artists in residence to plan, produce and exhibit a body of work in an environment where artistic excellence is highly valued.

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Media Questions During A Crisis

newsIt’s difficult to prepare for a crisis, particularly one that involves media coverage.

To help prepare, here is a list of the most commonly asked questions by the media to serve as a general guide.

Big? picture, journalists are likely to ask six primary questions in a crisis: who, what, where, when, why, and how. They will relate to five broad topics:

  1. What happened?
  2. What caused it to happen?
  3. What does it mean?
  4. Who is to blame?
  5. What are you doing to ensure it does not happen again?

Of course, only some will apply but this comprehensive list of questions is a good start to prepare you and your team for the next crisis:

77 Questions Commonly Asked by Journalists During a Crisis

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(Trying to) Manage Energy vs. Time

GroundFloor Media (GFM) is truly incredible when it comes to encouraging employees to find a work/life blend. They absolutely walk the talk of allowing team members to work whenever and wherever – as long as they get their work done. That being said, as a working mom, I still find that “the juggle” is very real and, at times, overwhelming. I start strong at the beginning of every week, but am typically exhausted and dragging myself across the finish line by Friday. So, I recently embarked on a personal journey to try to find a way to remedy that – so that I can be better at both of my jobs (PR and mom).

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Respond to a Social Media Crisis #LikeABoss

twitterThis year created a library full of social media crisis communication case studies, both what to do and what not to do.

Heading into 2017, we advise all of our clients to refresh their social media crisis communication plans given the rapid growth and updates with social communication channels. To help get started, here are a few basic points that should be part of a plan:

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Secret Facebook Groups Can Benefit Brands

When it comes to brand presence on Facebook, we often counsel that less is more. Typically, that means one brand page to streamline conversation onto one page where you can more easily monitor for feedback and engage with your fans. For brands with certain audiences, however, secret Facebook groups could be a real benefit.

GFM's cover photo for its secret Facebook group.

GFM’s cover photo for its secret Facebook group.

What is a secret Facebook group?

Facebook offers three levels of privacy for groups: public, closed and secret:

  • Public groups, such as this public Denver Broncos fan group, can be searched, seen and joined by essentially anyone on Facebook.
  • Closed groups can be searched by anyone and the list of members is public, but posts are only visible to those who have been granted access by the group administrator(s). Neighborhood groups often fall into this category.
  • Secret groups are not searchable and the member list is only visible to those who belong to the group. Individuals can join the group only if they are proactively added or invited by a member.

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First Things First

blogpic_firstthingsfirstThanksgiving has come and gone (hard to believe!), but I still feel compelled to dedicate this blog post to it as it happens to be my favorite holiday. Unfortunately, however, it tends to get short-shrifted every year as people tend to jump right from Halloween to Christmas. No sooner does Halloween end, then stores start putting out their holiday decorations (if they haven’t already done so), we are inundated with holiday catalogs, and radio stations start playing holiday music. To which I say – FIRST THINGS FIRST! Thanksgiving comes before the December holidays, and we should absolutely honor that. Goodness knows we should never overlook an opportunity to slow down and be thankful.
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Tips for Working In House with Clients

Source: Freepik

Source: Freepik

At GroundFloor Media, we often have team members work in house with clients to support crisis situations, provide interim solutions between new hires or to help cover maternity leaves. Sometimes it is just one day per week and other times it has been three plus days per week. I’ve had the opportunity to work in house for several clients over the years and what I like about being in house is not only learning about the products and services at a deeper level, but celebrating success on both sides. In addition, I believe it makes our agency team more aware and empathetic as to how to navigate the internal challenges our client contacts face everyday.

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Don’t Forget the Good News

superheroes“If it bleeds, it leads.” It’s the adage that the news has lived by for as long as I can remember. But I – and I know I’m not alone here – get so tired of hearing so much bad news. Yes, there are issues and crises going on in the world that we need to be aware of. Absolutely. But there are positive things happening out there that we need to know about as well.

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PR Lessons from the South Platte River

rainbowtroutTo call my husband a fan of fly-fishing would be a huge understatement. He is passionate about the sport and spends every spare moment he can on the river. I mention this because I’ve had the chance to go fishing with him a couple of times this summer, and while I’m nowhere near as experienced or skilled as he is, I have managed to glean a few PR lessons while standing hip-deep in the water in my waders:

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