Tag Archives: groundfloor

Veteran Reporter Quits Because of Nasty Online Comments

By Gil Rudawsky | Published: January 9, 2013

The following is an excerpt from a story published by the GroundFloor Media’s Gil Rudawsky at Ragan’s PR Daily. Journalists are supposed to have thick skin, hardened over the years by covering the endless stream of news and taking beatings by editors, sources, and the public. But one veteran journalist decided he’s throwing in the [...]

Posted in Crisis Communication, In the News, Issues Management | Also tagged comments, crisis, denver, gil, journalism, media, online, reporter, seattle | : Gil Rudawsky | Leave a comment

Newspaper faces crisis after it finds reporter made up sources for years

By Gil Rudawsky | Published: December 10, 2012

The media is usually the bearer of bad news, but what happens when one of their own violates the journalistic code of ethics? In what is becoming an all too common occurrence, veteran reporter Karen Jeffrey from the Cape Cod Times was called out this week for being a serial fabricator. Apparently, she’d been making [...]

Posted in Crisis Communication, Issues Management | Also tagged crisis, fake, gil, journalism, media, reporter, rudawsky, sources | : Gil Rudawsky | Leave a comment

Managing client expectations: 6 guidelines for PR firms

By Gil Rudawsky | Published: December 3, 2012

Public relations is like owning stock—it’s a long-term investment. Despite what some clients expect, big media hits that come a week into a PR campaign are few and far between. A steady drip of media hits is more realistic and better in the long-run. I know from being a journalist, and now as a PR [...]

Posted in Crisis Communication, Strategic Communications | Also tagged client, denver, expectations, gil, Public Relations, rudawsky | : Gil Rudawsky | Leave a comment

Despite a troubling end, Lance Armstrong’s PR offers lessons

By Gil Rudawsky | Published: October 22, 2012

The following is an excerpt from a story published by the author at Ragan’s PR Daily. Lance Armstrong’s highly effective public relations campaign, which began more than a decade ago, has finally coasted to a halt. The cycling icon’s team of PR pros can no longer compete with the stacks of damning evidence that alleges [...]

Posted in Crisis Communication, In the News | Also tagged armstrong, crisis, cycling, doping, lance, media | Leave a comment

Lance Armstrong offers short rebuttal to 202-page report

By Gil Rudawsky | Published: October 11, 2012

Legal documents and investigative reports can be deadly reading, but the U.S. Anti-Doping Agency’s 202-page report released Wednesday documenting its case against former cyclist Lance Armstrong is as good as any spy novel. The report was posted in its entirety on The New York Times website, and it was heralded as “the most extensive, groundbreaking [...]

Posted in Crisis Communication | Also tagged armstrong, crisis, cycling, doping, gil, lance, media, rudawsky | Leave a comment

A Week in the Life: Jim Licko’s Week in Photos

By Kristina Reilly | Published: September 19, 2012

Jim Licko is a senior director of social media & digital strategy at GFM. Born in Iowa, Jim is now a proud Coloradan, loves photography, is a self-proclaimed beer aficionado and is passionate about the outdoors. Share: Share on Facebook Share on Google Plus Share on Linkedin Pin it Tumblr it Tweet about it Tell a friend

Posted in A Week In the Life | Also tagged Denver PR Firm, groundfloor media, photos | Leave a comment