Tag Archives: hashtag

Stop and Think Before You Post

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Some of the world’s biggest advertisers have created public relations disasters for themselves by entrusting the wrong people with their social media accounts, not thinking critically about what they were posting or tackling issues they shouldn’t. Treat this as a reminder to mitigate backlash on social media by solidifying your voice and keeping content consistent with your brand. Always do research when you are unsure about what you’re addressing, or don’t address it at all. Finally, don’t mix up Oprah Winfrey and Whoopi Goldberg. C’mon man!

Social Media Fails

Entrepreneur: The 12 Worst Social Media Fails of 2016
Entrepreneur offers a reminder of what big brands did wrong last year, and the fallout that ensued. Although many of the examples seem unbelievable, they could easily happen to any brand that doesn’t take the necessary steps to fortify their messaging.

Twitter

The Verge: Twitter Might Build a Paid Subscription Service for Power Users
Brands and news organizations will likely be able to pay for an optimized version of Tweetdeck that will allow them to more easily access analytics and alerts. The company is currently conducting a survey with select users to see what new features would be most welcome.

Digital Trends: Twitter Says It Shuttered 377,000 Accounts that Promoted Terrorism
Twitter has been accused in the past of not doing enough to combat extremist activity, but its most recent transparency report states that it closed nearly 377,000 accounts between July and December 2016 due to material promoting terrorism.

Instagram

Digital Trends: Instagram Is Rolling Out New Safety Features, Will Blur ‘Sensitive Content’
Although it hasn’t specified what “sensitive” means, Instagram is attempting to avoid unwanted content from appearing on users’ feeds by placing filters over images that might be offensive.

On the GFM/CenterTable Blog:

Project Highlight:

cocd-website-featuredCenter for Out-Of-Court Divorce | Website Design & Development
Our team brought COCD’s brand guidelines to life by incorporating photography that exemplifies their mission and advances their message to key audiences. And, as a new organization, our team continues to work with COCD to optimize and update the website to suit their needs as they grow.

Local Companies Explore the Power of Pinterest

If you’re talking to someone about social media these days, the topic of Pinterest is bound to come up. Knowing this growing platform is a hot topic, GroundFloor Media’s Carissa McCabe recently moderated a panel for the Colorado Chapter of the Public Relations Society of America (PRSA) on the The Power of Pinterest. Panel participants, representing very different businesses, included: Colorado Public TV, Crocs, FastFrame of LoDo, and blogger Melissa Taylor of Imagination Soup.

Some key takeaways from the event that might surprise you:

  • Pinterest, barely two years old, has more than 12million users.
  • It’s the fastest-growing social network, and is the no. 3 social network in the U.S.behind Facebook and Twitter.
  • All of the panelists noted how Pinterest is a successful SEO driver to their websites, usually second to Google and direct (unaided outreach).
  • Brands that are doing it right? Nordstrom, Whole Foods, West Elm
  • Best time to pin? Consider your audience: Who are you trying to reach and when are they most likely online? If it’s working moms, then evenings or weekends might be best. The key is to carve out 15 – 20 minutes each day, if possible, so that you’re updating your boards and pinning regularly.
  • Categorize your boards and descriptions. For captions, use a hashtag to make your content searchable and align your website content with your Pinterest content.
  • To increase engagement with your target audiences on Pinterest, make your own content pinnable and add the “Pin It” tool to your website. Also, to drive more people to your Pinterest page, you’ll need to be an active “pinner”, follow others and social your Pinterest page across your other social media platforms.
  • Pinerly is a free, online tool that you can use to begin to measure your reach on Pinterest
  • If you’re not already on Pinterest, don’t be intimidated. It’s easy to use and simple to get started. You’ll be amazed at what’s out there to view, share, like and re-pin.

And to see how the panelists are using Pinterest to grow their own brands and extend the reach to new audiences, visit:

Colorado Public TV: http://pinterest.com/cpt12/

Crocs: http://pinterest.com/crocs/

FastFrame of LoDo: http://pinterest.com/FastFrameLoDo/

GroundFloor Media: http://pinterest.com/groundfloorpr/

~ Barb

 

Amid historic wildfires, Twitter becomes go-to news source

There’s nothing like a natural disaster to further drive home the point that social media is the best place for immediate news.

As the Boulder, Colo., neighborhood next to mine was issued a pre-evacuation order on Tuesday night when a one-acre fire quickly spread to 300-acres in the foothills above our home, I turned to Twitter for the latest updates. The hashtag #FlagstaffFire gave me direct access to people who are witnessing the historic blaze’s movement, making decisions, and providing up-to-date photos.

It’s the same for the devastating fire in Colorado Springs (#waldocanyonfire). Both tags were trending, and Twitter’s top images and videos were all from the Colorado wildfires.

Twitter offers a live news feed. While the traditional media—television and newspapers—offer updates following news conferences, Twitter updates come in constantly, and from official sources, too.

We turned off the television early on since broadcast coverage is overly dramatic and reporters sitting in a studio miles away from the fires are prone to speculation. Newspapers are trying to cover the news, but the physical edition is 12 hours behind the fast-moving news, and websites are not updated frequently enough.

My local paper’s website still touted a little-known study that showed our community as being the most creative in the nation, even as thousands of pre-evacuation notices were being issued. Today, a car crash story is featured along with fire coverage, despite all of the top-five most viewed stories being about the fire.

The Colorado Springs newspaper, on the other hand, blew out its site, featuring nearly all fire coverage and even offered its online edition for free.

Still it doesn’t compare to Twitter. In the hour that it took me write this post, there were 75 tweets using the fire’s hastag, which included photos of air tankers making slurry drops, news about 4th of July fireworks being cancelled, the latest on road closures, and news about the Feds taking over command of the fire. My local newspaper’s site was still featuring a fire story updated three hours ago.

But following live tweets is not without its hiccups. On several occasions throughout the day and night, Twitter kicked me out, saying it was “over capacity.” That’s not surprising, given its role as the primary news source.

(This post also appears on Ragan’s PR Daily.)