The red and green color combination is synonymous with Christmas. Any time those colors are used together, the viewer will inevitably think of the holiday season. Color combinations also act as identifiers for movements, campaigns, brands and countries. The rainbow flag is a symbol of the LGBTQ community. Pink has become the color of breast cancer research and awareness. Tiffany & Co. is known for its specific shade of turquoise.
All visual designers have to be aware of how color adds nuance to our work. For example, an illustration in a cool palette could evoke completely different feelings than the same illustration in a warm palette. Color has a profound ability to act as a storytelling mechanism in art, and especially in film. In particular, filmmakers like Wes Anderson and Tim Burton are known for their distinctive use of color.
In the spirit of the holidays, I’ve taken scenes from six of my favorite holiday movies and simplified them into color palettes. Can you guess what the movies are just by looking at the colors? Some are easier to pick out than others. The answers are below.
Read more after the jump…
With the election season safely behind us, we can now turn our attention to the quickly approaching holiday season. I know, I know…it may be too soon for stores to break out the Christmas music and Santa décor. But with Thanksgiving just a couple short weeks away, now is the time to gear up for your holiday campaigns. As you’ve probably noticed, some have already started! Amazon launched its 2016 Black Friday deals on the first of November.
This week’s rundown includes insider tips and tricks to unwrap the holiday digital marketing landscape and get ahead of the holidaze that is sure to ensue.
MarketingLand: Strategies to maximize retail marketing efforts BEFORE holiday sales events
The time leading up to heavy shopping seasons is just as critical as the shopping days themselves. These suggested retailer strategies aim to maximize the often-ignored time frame prior to Black Friday
Social Times: 9 Things to Note Before Launching a Facebook Coupon Offers Campaign
Given that social media campaigns are 60 percent more effective than traditional advertising campaigns, Facebook Offers campaigns can be a great way to promote your products and services. This article outlines how to use coupon codes from Facebook to yield results this holiday shopping season.
Business 2 Community: Holiday Marketing: Facebook Tells You 10 Dates When Conversions Spike [Infographic]
In an effort to help marketers make the most of the holiday shopping season, Facebook recently released an interactive infographic about holiday celebrations and shopping on Facebook (as well as Instagram). Take a look and consider how these dates might play into – or challenge – your season’s marketing plans.
Social Media Today:Twitter Provides Stats on Holiday Shopping Usage [Infographic]
Although slow to add new users these days, Twitter is still a great platform to reach consumers and it’s worth considering how you can use tweets within your holiday marketing plan. According to Twitter, 73% percent of Twitter shoppers follow businesses to find special deals. Find out just how many of those are likely to actually visit a store after seeing such deal on the platform.
On the GFM & CenterTable blog this week: