This week there were some product announcements that sound pretty dull. New branded content tools and verified domains – Wooo! They really are interesting though, especially if you rewrite the headlines. “Branded Content Tools” becomes, “Many Influencers are Lawbreakers” and Instagram is Helping them Become Law Abiding.” We won’t tell you to “READ MORE NOW!” because data analysis tells us urgency doesn’t convert, but we’ll give you the satisfaction of sounding smarter to your colleagues when you’ve skimmed our summaries of what’s happening this week in the world of digital and social media.
It’s that time of year again: That time when nonprofits start to think about capitalizing on the charitable mood that tends to spike around the holiday season.
But here’s the problem: Just about every nonprofit across the country is having this same inclination. Take Colorado, for instance: We have Colorado Gives Day every year in early December, which is a 24-hour period in which Coloradans are encouraged to give to their favorite registered nonprofit. The nonprofits who raise the most then receive an extra funding boost from an incentive fund created for that day.
But with all that competition, there’s plenty of noise, especially in the digital space. So how do you help your campaign stand out?
That’s a question many clients have posed to us — so much so that we’ve developed a bit of a playbook; one that has shown to be particularly helpful for smaller nonprofits looking to fully dive in to the holiday giving season for the first time. Read more after the jump…
The red and green color combination is synonymous with Christmas. Any time those colors are used together, the viewer will inevitably think of the holiday season. Color combinations also act as identifiers for movements, campaigns, brands and countries. The rainbow flag is a symbol of the LGBTQ community. Pink has become the color of breast cancer research and awareness. Tiffany & Co. is known for its specific shade of turquoise.
All visual designers have to be aware of how color adds nuance to our work. For example, an illustration in a cool palette could evoke completely different feelings than the same illustration in a warm palette. Color has a profound ability to act as a storytelling mechanism in art, and especially in film. In particular, filmmakers like Wes Anderson and Tim Burton are known for their distinctive use of color.
In the spirit of the holidays, I’ve taken scenes from six of my favorite holiday movies and simplified them into color palettes. Can you guess what the movies are just by looking at the colors? Some are easier to pick out than others. The answers are below.
With the election season safely behind us, we can now turn our attention to the quickly approaching holiday season. I know, I know…it may be too soon for stores to break out the Christmas music and Santa décor. But with Thanksgiving just a couple short weeks away, now is the time to gear up for your holiday campaigns. As you’ve probably noticed, some have already started! Amazon launched its 2016 Black Friday deals on the first of November.
This week’s rundown includes insider tips and tricks to unwrap the holiday digital marketing landscape and get ahead of the holidaze that is sure to ensue.
Social Times: 9 Things to Note Before Launching a Facebook Coupon Offers Campaign
Given that social media campaigns are 60 percent more effective than traditional advertising campaigns, Facebook Offers campaigns can be a great way to promote your products and services. This article outlines how to use coupon codes from Facebook to yield results this holiday shopping season.
Social Media Today:Twitter Provides Stats on Holiday Shopping Usage [Infographic]
Although slow to add new users these days, Twitter is still a great platform to reach consumers and it’s worth considering how you can use tweets within your holiday marketing plan. According to Twitter, 73% percent of Twitter shoppers follow businesses to find special deals. Find out just how many of those are likely to actually visit a store after seeing such deal on the platform.