Tag Archives: holidays

Holiday Balancing Act

“It’s the most wonderful time of the year…” Or is it? Holiday cheer is no doubt contagious and everyone at work has an extra groove, but the holidays also usher in a bit of anxiety around the office work schedule. Holiday Balancing Act | GroundFloor Media PR AgencyWho’s on vacation? What work has to get done before year’s end? What about budgets for 2018? How will you manage family time and providing extra care to clients?

For those like me, who are self-proclaimed “planners,” the holidays can also be a great time to reflect and prioritize projects. While you may not be able to avoid working late the nights leading up to the holiday break, there are a few things you can do to achieve work-life balance and combat stress during the holidays. Below are a few of my own suggestions:

  1. Put in extra hours before the holiday to build a buffer & complete projects
    As I said, I am a planner and one tool I implement during the holiday season is scheduling ahead to add one extra hour of work to my day, each day leading up to the end of the year. If you are like me, this will allow you to get more work done and hopefully put you ahead of projects.
  1. Determine “must-do” items versus “would like to do” items on your list
    Part of living a balanced professional and personal life is planning and setting clear expectations with team members. I generally have two lists of priorities. The first list is my general “to-dos” and the second list is my priority “to-dos” that I re-write each day. Making these lists of what has to get done, versus what can wait until the new year, helps keep me on track when last-minute projects arise. Prioritizing and thinking ahead helps me ensure I am creating the right deliverables. While it is almost certain you will have last-minute fires to put out, staying organized helps to keep these fires more manageable.
  1. Give yourself time to mediate and reflect
    Between holiday parties, gift shopping and prepping for family to arrive from out of town, it is easy to get caught up in this crazy time of year. That said, it also a great time to hit pause once a day and take time for yourself to reflect and recharge. Recently, I have been practicing meditation and using an app on my phone called Calm to guide me through my practice. The app offers tools to become more present and often provides perspective on the many things we can appreciate about each day.

While all of the above contribute to reducing stress around the holiday season, the most important thing to me is to stay present and enjoy this magical time of year.

Weekly Reads – Social Platform Updates = Holiday Cheer

weekly-reads-header-5Just in time for the upcoming holidays some of our favorite social media platforms are offering up some reasons to cheer in the form of updates and improvements. If you’re looking to connect live with friends and family in the coming weeks there is no shortage of platforms by which live video is readily available to you. And, if you’re hopeful to connect with a large group at once there are now multiple ways to group chat!

Speaking of connecting with groups, check out this Forbes article about Houseparty – a new app that allows group video chats of up to eight people. The app is apparently blowing past Snapchat in terms of popularity with Generation Z (under the age of 24) and is one to keep an eye on in the New Year! In the meantime, enjoy this generous helping of social media goodness.

Thrillist: Everything You Can Do With Snapchat’s Huge New Update

From group chat to Shazam to paintbrushes to scissors – Snapchat has bundled quite the package of cheer just in time for the holidays! While the paintbrush and scissor options are on “slow roll” (aka – you may not have access just yet), group chat and the ability to Shazam a song via Snapchat are available today.

Fortune: Snapchat is Making Its Geofilters Simpler for Businesses to Buy

Snapchat is making a handful of design templates available to businesses interested in buying geofilter sponsorships on an on-demand, self-serve basis. Geofilters can cover as little as 20,000 square feet or encompass several city blocks and start as low as $5. Previously only individuals could access templates when purchasing geofilters, so this is great news for brands and organizations!

TechCrunch: Instagram Now Lets You Bookmark Posts for Later Viewing

In a move that positions Instagram against Pinterest, Instagram is now allowing users to save favorite posts via a new bookmarking button that appears below the post in a user’s feed. Useful to Instagram fans, the data collected on the backend will also benefit advertisers as more data becomes available about users’ favorite content.

Mashable: Get Ready to See a Lot of Live Video on Instagram

This week, Instagram began rolling its live-steaming features to users across the U.S. while other countries will gain access in the coming weeks. To check whether you have access to live video, swipe into the “Stories” camera in the app and look for “live,” and get more details from this helpful article.

The Verge: You Can Now Broadcast Live From the Twitter App

If live video options on Facebook and Instagram aren’t enough, now you can broadcast live video from Twitter, too, “powered by” Periscope. To broadcast live from Twitter, tap the button to compose a new tweet and then tap “live.” Those who have used Periscope before have a slight advantage, but newbies will find it pretty intuitive, too.

Entrepreneur: 6 Holiday Marketing Tips From Twitter’s Head of Content Planning

Inspired by brands as diverse as Snickers, REI and Lowe’s, Twitter’s head of content planning provides a few smart suggestions for how to harness information gained through analytics and turn it into marketing opportunities for your brand this holiday season.

What CenterTable and GroundFloor Media Blogged About This Week:

What are Holiday Supershoppers?

mobile-holiday-shopping

 

Have you ever had that friend who always seemed to know the latest popular brands and must-have products and where to find the best deals? Most of us have and probably all wondered how that friend was able to obtain all this information and be what’s coined a “supershopper.”

The good news is that anyone can now be a supershopper. Through a combination of mobile access to vast amounts of inspiration and virtually unlimited information, a new breed of shopper is quickly becoming the norm. These shoppers are willing to try new products and brands in their search for the best and aren’t looking simply during the holidays.

Read more after the jump…