Tag Archives: Infographic

Big or Small Some Digital Strategies Can Work For All

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Just because you’re not an Olympic weight lifter, doesn’t mean you can’t still pick up a five pound weight a few times and benefit from it. Similarly, brands who aren’t necessarily multinational behemoths can still learn lessons from those who are. That’s why it’s worth keeping an eye on what works and what doesn’t – RIP Yik Yak – in the digital space.

Case Studies

The Guardian: That Heineken ad: brewer tackles how to talk to your political opposite
A Heineken UK ad has been getting a lot of attention for the way it brought people of differing social and political opinions together over a beer. This is part of a broader trend that’s likely to stay for a while – brands connecting with customers over deeper topics. Your budget might not equal Heineken’s but you can still use the basic content strategy of making your audience feel something by telling compelling stories.

Read more after the jump…

From Beta to Bots, Teens to Tricks – What’s Happening in Social Media This Week

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It’s hard to believe, but we’re only weeks away from the end of the first quarter of 2017! Now that we’re well on our way into the “New Year”, how are your social media plans going? Have you tried something new? If so, how are you measuring for success? We might be early in the year, but if you’re hoping to track trends now is the time to capture metrics from January and February before the details slip away from you. And if you need help, your friends at CenterTable are at the ready! In the meantime, we’ve pulled together some highlights in social media news this week. Read more after the jump…

Weekly Reads – Unwrapping Digital Marketing For The Holidays

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With the election season safely behind us, we can now turn our attention to the quickly approaching holiday season. I know, I know…it may be too soon for stores to break out the Christmas music and Santa décor. But with Thanksgiving just a couple short weeks away, now is the time to gear up for your holiday campaigns. As you’ve probably noticed, some have already started! Amazon launched its 2016 Black Friday deals on the first of November.

This week’s rundown includes insider tips and tricks to unwrap the holiday digital marketing landscape and get ahead of the holidaze that is sure to ensue.

Multi-Channel

MarketingLand: Strategies to maximize retail marketing efforts BEFORE holiday sales events
The time leading up to heavy shopping seasons is just as critical as the shopping days themselves. These suggested retailer strategies aim to maximize the often-ignored time frame prior to Black Friday

Facebook

Social Times: 9 Things to Note Before Launching a Facebook Coupon Offers Campaign
Given that social media campaigns are 60 percent more effective than traditional advertising campaigns, Facebook Offers campaigns can be a great way to promote your products and services. This article outlines how to use coupon codes from Facebook to yield results this holiday shopping season.

Business 2 Community: Holiday Marketing: Facebook Tells You 10 Dates When Conversions Spike [Infographic]
In an effort to help marketers make the most of the holiday shopping season, Facebook recently released an interactive infographic about holiday celebrations and shopping on Facebook (as well as Instagram). Take a look and consider how these dates might play into – or challenge – your season’s marketing plans.

Twitter

Social Media Today:Twitter Provides Stats on Holiday Shopping Usage [Infographic]
Although slow to add new users these days, Twitter is still a great platform to reach consumers and it’s worth considering how you can use tweets within your holiday marketing plan. According to Twitter, 73% percent of Twitter shoppers follow businesses to find special deals. Find out just how many of those are likely to actually visit a store after seeing such deal on the platform.

On the GFM & CenterTable blog this week:

What’s Your Instagram Filter Personality?

Ok, we admit it – we’re slightly addicted to Instagram. If we’re enjoying a nice meal, hitting the slopes, going out with friends or traveling to a client meeting, odds are we have our iPhones handy to snap a few pics highlighting the journey. From there, we harness our inner creative talents to manipulate our images with our favorite Instagram filters before sending it out to “the internets” to share with our friends.

It’s no surprise that the social web is becoming more and more visual as it matures – and with it, tools like Instagram are exploding (the image-sharing community now boasts 100 million active users and sees 40 million photos uploaded per day).

In fact, research shows that using visuals in your social media content strategy results in higher engagement and “stickiness” of your message. For instance, a recent HubSpot study cites that photos on Facebook Pages receive 53 percent more Likes than the average post.

Read more after the jump…