Tag Archives: insights

Facebook’s Algorithm Updates: How We’re Being Affected

Facebook metrics chart with organic and paid data

The ever-changing world of Facebook metrics.

In January, Facebook announced it would be prioritizing content from “friends, family and groups” in our news feeds. Of course, this caused a collective freakout from those of us who manage brand pages.

What does it all mean and how is it affecting reach and engagement for brands? After monitoring and analyzing three months of data, here is what we’ve found with our clients: Read more after the jump…