Tag Archives: Instagram

You want video? We’ve got video.

weekly-reads-header-5

With the addition of our CenterTable Studios video production and motion graphics team you might accuse us of having video on the brain. It’s no coincidence that we’re beefing up our video capabilities while almost all the new features being rolled out this week in social media land are video-related. Projections from people who know say demand for video on digital and social platforms will continue to grow. In fact, a 2016 report says 43 percent of people surveyed wanted to see more video content from marketers.

Google

think with Google: What Brands Can Learn From Educational Content on YouTube
If you pitted grumpy cat vs. Mr. Rogers in a YouTube watch time battle, Mr. Rogers would take the prize. According to Google, education and learning videos earn 4X the watch time of animal videos. For brands, that means creating educational and entertaining content can help engage your customers. Another point of engagement, making an effort to put diverse faces on camera. Read more after the jump…

It’s All About Instagram

weekly-reads-header-5

When we say “Instagram” what’s the first thing that comes to mind? Pretty pictures of far-off destinations? Mouth-watering food photos? Sweet shots of your favorite kiddos? This week we’re expanding our horizons by peeking into Instagram feeds that feature shrunken heads and goats – yep, goats. And surprisingly, both are basking in followers and engagement. Wondering how? Join us on a little Instagram journey…

CBS News: TSA Gains Popular Following on Instagram

Believe it or not, the Transportation Safety Administration (TSA) – yep, the folks running security at the airport – hold the No. 4 spot (ahead of Beyoncé!) on Rolling Stone’s “must follow” list. From frightening, confiscated items to tips on traveling by plane with live lobster, this article explores why there’s something for everyone on this unexpectedly awesome channel. Read more after the jump…

Online User Reviews Are No Longer a One-Way Street

weekly-reads-header-5

The way we interact online is constantly evolving. For brands, we’re finding new ways to connect with consumers – and it is becoming even easier for those consumers to tell the world about their experiences with brands. This week, we take a look at some new opportunities – and risks – to consider when we’re building connections out in the digital space.

User Reviews

Website Magazine: User Reviews Are King
Online reviews can either make or break your business. Twenty-two percent of users will not buy after reading just ONE negative review, and consumers are likely to spend 31 percent more on a business with excellent reviews. This handy infographic explores how valuable – or potentially damaging – an online review, and your response, can be for your business. Read more after the jump…

New Features for Your Fourth of July Week

weekly-reads-header-5

It seems you can’t even take a couple of days off to celebrate America’s independence without missing new updates to nearly every social media platform. When Instagram zigs, Snapchat seems to zag – the latest in big updates to each platform are listed in this week’s reads below.

Snapchat:

CNBC: Snap Now Lets Users Add Links to Snaps
It’s been a long time coming, but Snapchat users can now add links to their snaps via the new feature they’re calling “Paperclip.” The feature moves Snapchat ahead of rival Instagram when it comes to flexibility in driving traffic to outside sources, which of course has a ton of traffic/conversion potential. Read more after the jump…

Does Your Marketing Mix Have Enough Ingredients?

weekly-reads-header-5

Too often in marketing organizations a small number of tactics receives a disproportionate amount of attention. Whether it’s one or two social media platforms, email, or sales engagement, a number of factors including internal pressures and associate skill levels can influence where time is spent. Stepping back to make sure all you’re evaluating all available marketing tactics and including the right ones will need to long-term success.

Email Marketing

MediaPost: Are They Kidding? Survey Shows Small Businesses Prefer Social Over Email
The author of this column oversells the value of email a bit but his point about it being an extremely important part of the marketing mix is 100% correct. As we mentioned above, each of these individual tactics can drive results for your business even with limited budget and bandwidth. Read more after the jump…

Owner of Popular Denver Restaurant Regularly Puts Online Critics on Blast

Onefold Denver restaurant owner Mark Nery is a regular critic of his online critics (Photo: Instagram)

Onefold Denver restaurant owner, Mark Nery, is a regular critic of his online critics (Photo: Instagram)

Consider your audience’s response.

That’s a cardinal rule for consumer brands when developing digital content. But does the same now go for consumers aiming to critique these brands online?

In an age in which critics have become brands unto themselves, that notion is certainly an interesting one. And one of my favorite Denver restaurants provides a captivating case study.

If you’re a brunch junkie, you’ve done yourself a disservice if you haven’t been to Onefold in Denver, a quaint spot that artfully weaves comfort foods of the Asian, French and Mexican persuasions. That is to say, there’s always a line out the door and it’s highly likely you’ll be dining amidst a sea of chambray and skinny jeans.

Read more after the jump…

Video killed the radio star — and pretty much all other forms of content

weekly-reads-header-5

It’s not exactly breaking news, but it was a big week for video across all digital channels. So much so that we better jump right to it!

Snapchat

TechCrunch: Time Warner will spend $100M on Snapchat original shows and ads
Your video is too long. That’s a common refrain from marketers to brands these days, and Time Warner may be buying in. The cable juggernaut struck a deal with Snapchat this week to produce a gaggle of 3-5 minutes shows in vertical video format that will span genres, including scripted drama, daily news shows, documentaries and comedy. Read more after the jump…

What is COVFEFE? Potentially an Amendment to the Presidential Records Act

weekly-reads-header-5

The internet went into a flurry after Donald Trump’s Twitter typo, trying to decipher what exactly he was trying to say. As expected, memes erupted instantly. Now, however, the word might actually have a meaning. On June 12, Rep. Mike Quigley (D. Illinois) introduced a proposal that would amend the current Presidential Records Act to make it illegal for the president to delete social media posts. The proposal’s full name is the Communications Over Various Feeds Electronically for Engagement (COVFEFE) Act.

Digital Trends: COVFEFE Act Would Make it Illegal for the President to Delete Tweets
Rep. Mike Quigley previously introduced the Making Access Records Available to Lead American Government Openness (MAR-A-LAGO) bill. The man loves politically charged acronyms! Read more after the jump…

This Week in Social Media: Emotions, Emoji and Bitmoji

weekly-reads-header-5

It turns out that Instagram might not be the best social media option if you’re looking for a pick-me-up. According to a survey of 1,500 teens and young adults in the U.K., Instagram is associated with the highest levels of anxiety, depression, bullying and FOMO (“fear of missing out”). Though it has its benefits, like self-expression and community building, Instagram users also reported feelings of inadequacy and negative body image. More reason to only follow dog accounts!

Time: Why Instagram Is the Worst Social Media for Mental Health
Though all five of the social networks (name them here) surveyed received negative marks for sleep quality, YouTube was the only one to have a positive net score for health and well-being. Read more after the jump…

Stop stalling and create a Snapchat strategy

weekly-reads-header-5

Snapchat’s growth has finally slowed and Instagram continues to add features that mimic some of the platform’s most engaging features. But a huge opportunity still exists for marketers willing to create the right kind of content. Snapchat isn’t right for every brand, but if your audience includes anyone under the age of forty you’re missing out on reaching a significant percentage of them on this platform.

Snapchat

Mashable: Snapchat’s new ‘limitless’ snaps will change everything
Instagram and Facebook (among others) have made a living (well, an even better living) ripping off Snapchat, so it only makes sense that Snapchat should attempt to improve on Boomerang, a looping video feature on Instagram. An update to Snapchat released this week brings those looping videos along with “limitless” snaps, emoji doodling and a “magic eraser” tool to the app. The “play forever” option for videos creates a tool very similar to Instagram’s Boomerangs and shows Snapchat isn’t going to take the copycatting lying down. Read more after the jump…