Tag Archives: Instagram

Never Fear: Social Media is on the Rise

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We’re a quarter of the way through 2018 and it’s time for some trend spotting. Despite a rocky start to the year including some troubling news about privacy on social media, new research shows that social media use continues to be on the rise. Among which demographics and on which platforms might surprise you – so be sure to dig into the trend articles below to find out who’s using which platforms. Reading this around lunch time? You’ll want to see which fast food brands are best at tantalizing taste buds. And, if you’re daydreaming about summer vacation, learn more about how savvy brands might just enhance your downtime. Finally – a few tips about Instagram and Snapchat will leave you with some news you can use. 

Trends

The Next Web: Social Media Use is Increasing Despite Privacy Fears

Chances are you know someone who has abandoned social media or certain platforms due to privacy fears. You might even have considered removing your brand’s presence – but before you make any decisions, read this recent research which shows that the number of social media users worldwide grew by more than 100 million in the first quarter of 2018. And that’s just the tip of the iceberg… Read more after the jump…

Baby Boomers and the Buzz on Brackets

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We collectively sprang forward in the early morning hours of Sunday and digital platforms are bouncing into action as well. If you could use some inspiration to end your work week, today’s Weekly Reads dishes on how to protect your mental health from your seemingly endless Instagram feed. Also on deck: targeting baby boomers and our admiration for Facebook and Twitter as they take on the giant task of curating Major League Baseball and March Madness, respectively.

Facebook

U.S. News & World Report: More Live Sports Are Coming To Facebook
Swing, batter batter! The ink is drying on a deal between Major League Baseball and Facebook. Facebook will exclusively stream 25 weekday afternoon baseball games this season. Bloomberg theories that the deal cost the social platform around $30M. The partnership is the first of its kind between Facebook and a major professional sports league. Read more after the jump…

Brands Flex Their Creative Muscle on Social Media During the Super Bowl

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The Eagles weren’t the only winners this week. Tide, MoonPies and Fanatics, among others, struck gold by creating thoughtful ad campaigns that took advantage of the big game. The #TidePodChallenge is a thing of the past thanks to Tide’s wonderful series of ads that stole the spotlight throughout the game. MoonPies crafted a funny, on-brand series of tweets that capitalized on the Super Bowl without having to invest big money. Fanatics rode the excitement of Philly’s first Super Bowl win to its second-best sales day ever. Though not everyone was successful on Sunday (looking at you, Patriots and Dodge), this week’s Weekly Reads highlight some of the brands who captured lightning in a bottle.

Super Bowl:

Adweek: Fanatics Targeted Fans on Facebook and Instagram to Score Massive Super Bowl Sales
Thanks to a targeted Instagram and Facebook ad campaign and the Eagles’ first Super Bowl win, Fanatics celebrated one of its biggest sales days ever. The company experienced a 60 percent increase in Super Bowl merchandise sales over last year. Read more after the jump…

Positive Instagram Updates On the Way for Brands

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In a long overdue announcement, Instagram is giving businesses the opportunity to schedule posts, and view posts that have tagged or mentioned their brand profile. We’ve also got the Super Bowl this weekend and Winter Olympics kicking off the following week – the perfect storm to see the latest and greatest digital brand activations!

Instagram

AdWeek: Brands with Business Profiles on Instagram Can Now Schedule Organic Posts
The big news for brands on Instagram this week is that we’ll soon be able to schedule organic posts, view posts where we’ve been tagged or mentioned and view other business profiles. The updates will be rolling out soon, but one downside: the features will, at least for the time being, only be available via third-party apps like Hootsuite or Sprout Social. Read more after the jump…

Platforms Make Tweaks to Inspire More Sharing

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Whether it’s adding functionality or dropping old features, a few of our favorite social media platforms were out in full force this week making tweaks to entice users to share more content. If you’re having trouble keeping up with the latest changes, we’ve got you covered – including a step-by-step guide, an introduction to a new automated tool and a “must follow” list to get you warmed up for the Winter Olympics.

Instagram

Adweek: Here’s How to Add a GIF to a Story Post
Recently, Instagram added the capability for users to add GIFs to their Stories posts. Been wondering how to get in on that action? Here’s a step-by-step guide complete with illustrations. Read more after the jump…

Maximize Your Social Strategy in 2018

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As January already stretches to a close, the relentless updates about new capabilities in social media for business have been fast and furious. Setting yourself up for success can be overwhelming with this constant slew of announcements. From composing killer copy to refreshing your Instagram strategy in the coming months, take a few small steps each week to stay current.

Instagram

Mashable: Instagram Just Added a Powerful New Way to Stalk People on the App

First there was Snapchat’s Snap Map feature and now Instagram follows that lead with functionality that allows you to see when a person was last active on the app. Log in regularly to your business account so potential customers see that you’re present and available. I always feel like somebody’s watching me… Read more after the jump…

New Toys for Existing Social Media Platforms

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As the development of new social media platforms has slowed, the development of new bells and whistles that existing platforms are using to distinguish themselves from the competition has accelerated. This week was no exception, and below we examine new functionalities all four major social platforms have added within the past five days.

Facebook

Marketing Land: Facebook Ads Can Now Link to Brands’ Whatsapp Accounts
Yes, we know that this new Facebook functionality requires you to first build a WhatsApp account for your brand. Not only is that time consuming, it may not be advantageous for many U.S. brands, as 84 percent of the messaging app’s active users live outside of the U.S. But for brands trying to reach a younger audience, being able to simultaneously tap into the more established, legacy audiences on Facebook as you’re targeting newer, youngers audiences on WhatsApp within the same campaign could prove to be very worthwhile. Read more after the jump…

Social Networks are Adding Features and Pushing the Limits

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Social networks are constantly trying to attract new users and retain existing ones, but this week revealed the lengths that they’re willing to go to grow. Facebook is trying to hook users before they can legally create an account. Meanwhile, marketers are finding huge success on Instagram, and new features are about to help audiences share more content within the app. Finally, Twitter is looking to expand into developing countries by making itself available in 24 new countries.

Facebook

The Verge: Facebook Launches a Version of Messenger for Young Children
Though it’s being advertised as a playful way for kids to interact with trusted friends and family members, the app is a not-so-subtle way for Facebook to attract future users. Read more after the jump…

New Updates in the Digital and Social Media World That Will Make You Sound Smart

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This week there were some product announcements that sound pretty dull. New branded content tools and verified domains – Wooo! They really are interesting though, especially if you rewrite the headlines. “Branded Content Tools” becomes, “Many Influencers are Lawbreakers” and Instagram is Helping them Become Law Abiding.” We won’t tell you to “READ MORE NOW!” because data analysis tells us urgency doesn’t convert, but we’ll give you the satisfaction of sounding smarter to your colleagues when you’ve skimmed our summaries of what’s happening this week in the world of digital and social media.

Instagram

Instagram: Branded Content Tools on Instagram
Many influencers and brands are breaking the law, and Instagram’s new feature makes obeying the law easier. By law, influencers have to disclose paid partnerships or promotions. Something many are failing to do according to the FTC. Instagram’s new feature makes it easier to clearly display promoted or partner posts. Read more after the jump…

What Does the Data Say?

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The unending flow of data within our countless digital platforms can make it easier to know what’s working and what’s not – if you know what to look for. Check out these recent case studies and new data points that can help you navigate and make sense of your digital campaign results.

Instagram 

Social Media Today: What We Learned About Instagram Story Performance by Analyzing Over 800 Accounts
Social Media Today monitored more than 800 Instagram accounts’ story analytics to determine early usage trends and best practices. Read what they’ve discovered about adoption rates, influencers and prime posting times. Read more after the jump…