Tag Archives: interactive

GFM @ SXSWi: 2016 Preview

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Rain or shine, GFM will be at South by!

For the sixth year GFM is headed back to the South by Southwest Interactive conference in Austin, March 11 – March 15. Beginning this Friday you can follow Jon Woods’ and Carissa McCabe’s recaps of all things SXSWi here on the GFM blog, or via Twitter (@WoodrowWilson and @CarissaMc).

The reason we value the South by experience so much is the fantastic programming, which is most easily explained as marketing-meets-digital-platforms-meets-Texas-meets-thought-leadership-meets-TED-Talks-meets-food-trucks-meets-pop-culture-meets-startups-meets-hipsters-meets-brilliant-minds-meets-Tech-Stars.

Read more after the jump…

Saturday Favorites: GFM @ SXSW

After Jim ordered duck breakfast tacos for lunch on Saturday, he realized that since coming to Austin he hadn’t eaten any food that wasn’t in taco form. Such is SXSW, and clearly “breakfast tacos” should go into the GFM Favorites Hall of Fame. Ramonna and Laura joined in the fun on Saturday and will be here through the session they’re leading on Monday at 5pm…so we have an abundance of favorites from Saturday:

Fried chicken sliders from Max's Wine Dive.

Fried chicken sliders from Max’s Wine Dive.

NomNom:  Jon ordered the fried chicken sliders from Max’s Wine Dive for lunch (with syrup and hot sauce) – and we couldn’t be more excited for the new Max’s to be opening up at 7th and Sherman in Denver soon!

Libations: Spredfast’s Social Suite was serving up bloody mary’s at lunch with Deep Eddy’s pickle infused vodka and a condiment bar that included three different types of pickles, bacon, sriracha, olives, and jalapenos. Super delicious… Read more after the jump…

GUEST BLOG: Social Media strategies should include branding elements

GroundFloor Media is proud to have partnered with Stu Swineford of Relish Studio on countless projects during the past 10 years. The Relish team is comprised of true graphic design and branding experts, and together we brainstorm and execute many integrated social media and communications projects for our clients. We are honored to have Stu share his insights on social media branding in GFM’s first-ever guest blog post.

Social media enables businesses to potentially engage a larger audience, but many businesses ignore an important element that could make or break their message cohesion—branding. When undertaking a social media campaign, it is important to focus on both the message and the creative Any time you create a consumer touch-point, an opportunity exists to reinforce and enhance your brand through design and focused attention to logo placement and brand standards.

Logo treatment and placement is the primary graphic element you can use to tie your messaging to your brand, and most of the major social networking platforms allow for logo treatments within their interface (e.g., Facebook, Twitter, YouTube, Yelp, etc.). There may be other opportunities to leverage your trademark either in background designs, in line with messaging or elsewhere within each platform, and businesses would be well advised to make use of these brand-centric opportunities. In most of the more popular social sites, logo placement within the interface is restricted to avatar-sized areas for branding so you may want to work with your designer to prepare an icon based on your logo if your standard branding elements do not lend themselves well to this small-format treatment.

Some social media sites allow for extended designs (e.g. Twitter) and treatments of both your logo and color palate (e.g., YouTube and others). We recommend leveraging these opportunities to their fullest in order to create an overall aesthetic that will reiterate to your customers that they are visiting your business property wherever they engage your brand via social media. Platform-specific background designs, color palate treatments and logo placements combine to enhance your brand and capture your audience. Utilizing all branding opportunities will create a professional feel that gives credence to your messaging as well as boost your market presence.

From messaging to digital strategies, GroundFloor Media and Relish Studios can together help ensure that what you say in the realm of social media looks as great as it sounds.

~Stu Swineford
Relish Studio
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