Tag Archives: internal communication

Charleston TSA nets simple, genius PR win for much maligned industry

The Transportation Security Administration (TSA) has posted "Great Catch" signs across the Charleston International Airport celebrating the efforts of their security agents.

The Transportation Security Administration (TSA) has posted “Great Catch” signs across the Charleston International Airport celebrating the efforts of their security agents.

What do you discuss with your TSA agent?

Believe it or not, that’s a question I often ask myself as I approach the gatekeepers of airport security. Is it the weather? Do I venture a joke about the tumultuous sea of humanity I just traversed? Should I preemptively acknowledge the fact that my ID looks like it’s been acid washed (it does)?

Thankfully, that question was answered for me on my latest trip.

“Thank you Officer Mady,” I said to the agent. “Thanks for making sure that doubled-edged knife didn’t make it on my flight.”

You see, someone who works for the Transportation Security Administration within the Charleston International Airport has posted “Great Catch” signs throughout airport security lines — an arena where eyes are prone to wander and likely land on graphic images of weapons.

But instead of simply declaring these items aren’t allowed in your carry-on (duh), beneath the images are stories about how Charleston TSA agents have detected these very items during the course of security screenings.

All of a sudden, Officer Smith and I had something to talk about.
Read more after the jump…

Email: What Alternatives Are Companies Using?

Screen Shot 2015-08-07 at 3.20.34 PMAs marketing communications professionals, we live and breathe by email. In fact, it’s hard to remember what we did BEFORE email. How did we ever communicate with each other? Naturally I was intrigued when I came across this article: Is There Life After Email? Yes, And It’s Amazing

The author of the article worked for WordPress.com, a company that doesn’t rely on email. He said that while all employees have email accounts, they rarely used them. He maintains that there are two primary reasons for using email at work: CYA and showing off.

Read more after the jump…

Reaching Unplugged Employees

CommunicationAh, the age of technology. We have smartphones, tablets and laptops to work from anywhere at anytime. We’ve shed the print publications in favor of online newsletters and all staff email blasts. So it is safe to say everyone is wired and up to speed via our real-time communications efforts, right?

Not so much. GroundFloor Media has several health care industry clients and we’ve experienced the challenges with communicating to clinical staff whom are seldom in front of a computer or online via other technologies. It can be extremely frustrating to sit in meetings or be stopped in the hall by a manager and have questions asked that were answered previously in staff communications. We call it the online black hole of doom.

Read more after the jump…