
In the light of the recent act of terrorism in Boston, you might think that a lot must have changed in 14 years, but unfortunately, in many ways, that’s not the case.

In the light of the recent act of terrorism in Boston, you might think that a lot must have changed in 14 years, but unfortunately, in many ways, that’s not the case.
Whole Foods has changed the way many Americans shop for groceries, but is its decision to create a so-called “health-halo” with GMO-labeling going too far? The fast-growing and sometimes irreverent grocery chain announced last week that it will label all products on its shelves that contain genetically modified ingredients or organisms (GMOs). As part of [...]
Remove Wrestling from the 2020 Olympics? The International Olympic Committee (IOC) removed wrestling from the 2020 games, leaving a lot of Olympic fans up in arms. Did they anticipate this backlash?

The following is an excerpt from a story published by the GroundFloor Media’s Gil Rudawsky at Ragan’s PR Daily. Finally, the truth came out in a very scripted, overly hyped interview that aired Thursday night on Oprah Winfrey’s OWN network. If you didn’t watch Lance Armstrong’s interview with Winfrey or couldn’t find it on satellite [...]

You know the issues management project you are working on? That’s right, the one that has taken months and extra hours at the office to develop messaging, train and coach spokespeople, develop a communications plan and create a media response strategy? Well, let’s say it sparked a negative conversation online and your company needs to [...]
In this era of online communication, a person searching for a quick answer to a question will often simply “Google It.” Don’t know what that means? Google it or read this Urban Dictionary definition… When times are good, searching for an answer online isn’t typically too scary for a brand, unless the company website doesn’t [...]
Reporters are ditching phone calls in favor of email exchanges and even Twitter messages. What does this mean for your interactions with journalists?
Lean, finely textured beef—commonly known as pink slime—became a hot topic this month, and the companies using it responded in time to avert disaster.
GroundFloor Media’s Gil Rudawsky offers five reasons that your phone call to a reporter isn’t being returned.
The pizza chain became a lightning rod for criticism after it insulted an Asian-American woman, and the incident provides crisis lessons for all PR pros.
