Hello, I’m Will Holden. Like Troy McClure, you might remember me from such blog posts as Research: The Ideal Length of a Facebook Post is 40 Characters and the client call, “Shorter Now and Always”.
Well, to make another cheesy pop culture reference: The times are a-changin’.
Yes, at one point in time I relied on great research from Buffer that 40 characters — not 40 words, but 40 characters — was indeed the ideal length of post copy for Facebook. And just to be clear, I’m not making an effort to abandon or challenge those findings. As a content creator and former journalist, I still believe conciseness is next to godliness.
But that doesn’t mean I’m great at consistently achieving it.
That’s one of many reasons why I was somewhat relieved when my own experience threw some dirt on the totality of implications that can be made from Buffer’s research into the succinctness of social copy.
Read more after the jump…