Tag Archives: linking

Troubleshooting Your Facebook Link Preview

If you’re having trouble with your link preview on Facebook, there is a tool called the Sharing Debugger that can provide some insight. Maybe you drafted a Facebook post and inserted the link to a blog post you wrote but, after seeing the link preview, you decided that you wanted to use a different photo. Facebook used to allow you to change the image or title on the platform but that is no longer the case.

Sometimes if you go back to your blog post and change the photo, you’ll see the new image pulled in automatically. Occasionally, the old photo that you had in your blog still shows up in the Facebook link preview even though you changed it. This is because Facebook super caches things to help the app remain speedy. It means in the background, Facebook went and looked at your blog post once and doesn’t think it needs to go look again because it assumes you haven’t changed anything. What you need to do is tell Facebook to go look again. Read more after the jump…

Another Reason Why The Press Release Still Lives

Several months ago, I wrote a post about whether or not the press release is dead. It resulted in some fun comments and conversations, and I’m happy to say that at least from my peers in the PR world, the general consensus is that the press release definitely serves a purpose. Not only can a press release be a source of news or offer background for a story being pitched, it can also serve as a vehicle for companies and brands to improve their search engine optimization (SEO).

We thought it would be helpful to share a few tips from our SEO team to help you make the most of your press releases and work towards that increasingly important #1 Google spot! Read more after the jump…