Tag Archives: live video

Is It the End of Twitter as We Know It?

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Social platforms are working to get people to the content they want via visual search, more characters and links all while sidestepping trolls. Twitter in particular will need help avoiding trolls with their announcement this week. Can you believe we could tweet this entire intro?

Twitter

Social Media Today: Twitter’s testing an expanded 280 character limit with some users
Twitter is testing a move from their signature 140 character limit to a roomy 280 characters for each tweet. Beta testers now have room for all the adjectives that had to mercilessly delete before. But content creators beware. If this change rolls out to all users and your goal is engagement, you may still want to keep things brief. Even on Facebook where you’ve got all the characters you could ever want, shorter posts perform better. Read more after the jump…

Tips To Up Your Video Game

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The way brands engage with consumers is constantly evolving and with that, video consumption is becoming more and more relevant. This week, we’re exploring some new opportunities to take your video game to the next level.

Video Advertising

TechCrunch: Video advertising took a big leap in Q2, according to Smaato
Video advertising is on the rise. According to Smaato, video ad spending was up 142 percent from Q1 and the most popular ad format was full-screen interstitials. Rewarded video formats, where you watch an ad for in-game or in-app rewards, also had 96 percent increase in impressions and a 153 percent increase in ad spend. Read more after the jump…

Disasters in the Digital Age

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It’s hard to believe that when Hurricane Katrina hit New Orleans in 2005 we were living in a T9-texting world without smartphones, Twitter and Instagram, and only college students could use Facebook. Since then, we’ve learned to harness technology and social media to respond to breaking news, including natural disasters. We can declare ourselves safe on Facebook, act as amateur photo journalists on Instagram and donate to charity efforts via Twitter. Hurricanes Harvey and Irma reveal that while Americans continue to demonstrate resolve and resourcefulness, the tools we use to react to natural disasters have changed.

Social Media Today: How to Use Social Media to Stay in Touch Before, During, and After a Disaster
We’re usually explaining why social media is essential to bolster marketing campaigns, but in times of crisis it’s a necessary form of communication. Be sure you are prepared by ensuring you follow key accounts on social and have a game plan, just in case. Read more after the jump…

The Eclipse, Video and Snapchat News

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Is video eclipsing all other forms of content? All puns aside, social platforms’ focus continues to land squarely on video content, as showcased from a couple of our articles this week. Additionally, news outlets are continuing to pour resources and efforts into shorter, bite-sized newscasts on Snapchat with both NBC and CNN making big moves on that platform.

Video:

eMarketer: How Social Platforms Are Using Video to Capture Audience Attention
We’ve been hearing more and more about the prominence of digital video (and in case you missed it, CenterTable had some pretty big news in that world earlier this month!), and this article outlines how social platforms are continuing to look for ways to get a larger piece of the overall “digital video pie.”  Read more after the jump…

You want video? We’ve got video.

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With the addition of our CenterTable Studios video production and motion graphics team you might accuse us of having video on the brain. It’s no coincidence that we’re beefing up our video capabilities while almost all the new features being rolled out this week in social media land are video-related. Projections from people who know say demand for video on digital and social platforms will continue to grow. In fact, a 2016 report says 43 percent of people surveyed wanted to see more video content from marketers.

Google

think with Google: What Brands Can Learn From Educational Content on YouTube
If you pitted grumpy cat vs. Mr. Rogers in a YouTube watch time battle, Mr. Rogers would take the prize. According to Google, education and learning videos earn 4X the watch time of animal videos. For brands, that means creating educational and entertaining content can help engage your customers. Another point of engagement, making an effort to put diverse faces on camera. Read more after the jump…

When is Live Video a Good Idea?

The CenterTable team in a live broadcast from the Greeley Stampede | CenterTable Digital Agency | Denver, CO

The CenterTable team in a live broadcast from the Greeley Stampede.

In my time as a news reporter there were two types of producers (generally): Those who only used the live truck for breaking/extremely visual stories and those who used live trucks in virtually every newscast.

Fast forward more years than I’m willing to admit, and we’ve got a similar situation now that Facebook, Instagram and Twitter all have “live” video options. Many brands and individuals are using live video options extremely sparingly (if at all) while others seem to be using it all of the time.

What’s the smart approach? Read more after the jump…

Video killed the radio star — and pretty much all other forms of content

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It’s not exactly breaking news, but it was a big week for video across all digital channels. So much so that we better jump right to it!

Snapchat

TechCrunch: Time Warner will spend $100M on Snapchat original shows and ads
Your video is too long. That’s a common refrain from marketers to brands these days, and Time Warner may be buying in. The cable juggernaut struck a deal with Snapchat this week to produce a gaggle of 3-5 minutes shows in vertical video format that will span genres, including scripted drama, daily news shows, documentaries and comedy. Read more after the jump…

Better visuals are the key to social media success

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You’ve probably heard that pictures are the king, or queen, of social media. But that doesn’t mean mean stock images. We’re talking infographics, and beautiful, original images. Driving people to action and helping them recall your content requires compelling visuals, unless you happen to be a sophisticated Russian hacker. Fortunately, there are a plethora of online tools to help create those visuals and new ones are always popping up.

Tools

VentureBeat: Google launches Data GIF Maker to help storytellers convey information through animations
It can take a lot of time to create infographics. Google aims to simplify the process with their new tool that creates animated GIFs with your data. The tool is meant to help you tell your data story in a more visual way. For now the types of graphs you can create are limited, but knowing Google, if it turns out to be popular they’ll add plenty more options. Read more after the jump…

Big or Small Some Digital Strategies Can Work For All

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Just because you’re not an Olympic weight lifter, doesn’t mean you can’t still pick up a five pound weight a few times and benefit from it. Similarly, brands who aren’t necessarily multinational behemoths can still learn lessons from those who are. That’s why it’s worth keeping an eye on what works and what doesn’t – RIP Yik Yak – in the digital space.

Case Studies

The Guardian: That Heineken ad: brewer tackles how to talk to your political opposite
A Heineken UK ad has been getting a lot of attention for the way it brought people of differing social and political opinions together over a beer. This is part of a broader trend that’s likely to stay for a while – brands connecting with customers over deeper topics. Your budget might not equal Heineken’s but you can still use the basic content strategy of making your audience feel something by telling compelling stories.

Read more after the jump…

Weekly Reads – Go, Go Digital Gadgets!

Red Bull Shout/Out, speed reading, GIF

Behold Red Bull’s new Shout/Out GIF maker, which utilizes new speed reading technology.

Some weeks, we end up reading a lot about how to create compelling content. This week, we’ve been reading a lot about the gadgets one can use to disseminate that content. From emerging live video platforms to new tools to creative ways to use existing tools, this week’s edition of Weekly Reads is all about the digital toys. Here’s to hoping it helps you nerd-out as thoroughly as we did!

Blink and you’ll miss it

Marcomm News: Red Bull helping fans ‘reclaim’ social media feeds using speed reading GIFs

With the help of its digital agency, Red Bull has created a new social media tool that will allow fans to bypass character limits on Twitter during live events. How? By going directly to RedBull.com during one of its sponsored live events and typing a customized social post into the new Shout/out tool. Those words are then transformed into an animated speed reading GIF, where each word appears in rapid sequential order. Users also have the option to customize the GIF with imagery before sharing.

Meanwhile, in Russia…

Mashable: Live video could be headed for Instagram

Facebook and Instagram have been known to test new features in other countries before rolling them out in the U.S., which is why it’s worth noting that a Russian publisher was able to push out a live video on Instagram last week. More than anything, this underscores the need to start thinking about how to leverage live video – the same sort we offer through our video partners at Fourth Wall Productions, who have created seamless live video productions for Adventure Fest, Rocky Mountain CitySummit and Denver Street Talk.

Read more after the jump…