Just because you’re not an Olympic weight lifter, doesn’t mean you can’t still pick up a five pound weight a few times and benefit from it. Similarly, brands who aren’t necessarily multinational behemoths can still learn lessons from those who are. That’s why it’s worth keeping an eye on what works and what doesn’t – RIP Yik Yak – in the digital space.
The Guardian: That Heineken ad: brewer tackles how to talk to your political opposite A Heineken UK ad has been getting a lot of attention for the way it brought people of differing social and political opinions together over a beer. This is part of a broader trend that’s likely to stay for a while – brands connecting with customers over deeper topics. Your budget might not equal Heineken’s but you can still use the basic content strategy of making your audience feel something by telling compelling stories.
Behold Red Bull’s new Shout/Out GIF maker, which utilizes new speed reading technology.
Some weeks, we end up reading a lot about how to create compelling content. This week, we’ve been reading a lot about the gadgets one can use to disseminate that content. From emerging live video platforms to new tools to creative ways to use existing tools, this week’s edition of Weekly Reads is all about the digital toys. Here’s to hoping it helps you nerd-out as thoroughly as we did!
With the help of its digital agency, Red Bull has created a new social media tool that will allow fans to bypass character limits on Twitter during live events. How? By going directly to RedBull.com during one of its sponsored live events and typing a customized social post into the new Shout/out tool. Those words are then transformed into an animated speed reading GIF, where each word appears in rapid sequential order. Users also have the option to customize the GIF with imagery before sharing.
Facebook and Instagram have been known to test new features in other countries before rolling them out in the U.S., which is why it’s worth noting that a Russian publisher was able to push out a live video on Instagram last week. More than anything, this underscores the need to start thinking about how to leverage live video – the same sort we offer through our video partners at Fourth Wall Productions, who have created seamless live video productions for Adventure Fest, Rocky Mountain CitySummit and Denver Street Talk.