The way brands engage with consumers is constantly evolving and with that, video consumption is becoming more and more relevant. This week, we’re exploring some new opportunities to take your video game to the next level.
It’s hard to believe that when Hurricane Katrina hit New Orleans in 2005 we were living in a T9-texting world without smartphones, Twitter and Instagram, and only college students could use Facebook. Since then, we’ve learned to harness technology and social media to respond to breaking news, including natural disasters. We can declare ourselves safe on Facebook, act as amateur photo journalists on Instagram and donate to charity efforts via Twitter. Hurricanes Harvey and Irma reveal that while Americans continue to demonstrate resolve and resourcefulness, the tools we use to react to natural disasters have changed.
Is video eclipsing all other forms of content? All puns aside, social platforms’ focus continues to land squarely on video content, as showcased from a couple of our articles this week. Additionally, news outlets are continuing to pour resources and efforts into shorter, bite-sized newscasts on Snapchat with both NBC and CNN making big moves on that platform.
With the addition of our CenterTable Studios video production and motion graphics team you might accuse us of having video on the brain. It’s no coincidence that we’re beefing up our video capabilities while almost all the new features being rolled out this week in social media land are video-related. Projections from people who know say demand for video on digital and social platforms will continue to grow. In fact, a 2016 report says 43 percent of people surveyed wanted to see more video content from marketers.
think with Google: What Brands Can Learn From Educational Content on YouTube If you pitted grumpy cat vs. Mr. Rogers in a YouTube watch time battle, Mr. Rogers would take the prize. According to Google, education and learning videos earn 4X the watch time of animal videos. For brands, that means creating educational and entertaining content can help engage your customers. Another point of engagement, making an effort to put diverse faces on camera.Read more after the jump…
The CenterTable team in a live broadcast from the Greeley Stampede.
In my time as a news reporter there were two types of producers (generally): Those who only used the live truck for breaking/extremely visual stories and those who used live trucks in virtually every newscast.
Fast forward more years than I’m willing to admit, and we’ve got a similar situation now that Facebook, Instagram and Twitter all have “live” video options. Many brands and individuals are using live video options extremely sparingly (if at all) while others seem to be using it all of the time.
You’ve probably heard that pictures are the king, or queen, of social media. But that doesn’t mean mean stock images. We’re talking infographics, and beautiful, original images. Driving people to action and helping them recall your content requires compelling visuals, unless you happen to be a sophisticated Russian hacker. Fortunately, there are a plethora of online tools to help create those visuals and new ones are always popping up.
Just because you’re not an Olympic weight lifter, doesn’t mean you can’t still pick up a five pound weight a few times and benefit from it. Similarly, brands who aren’t necessarily multinational behemoths can still learn lessons from those who are. That’s why it’s worth keeping an eye on what works and what doesn’t – RIP Yik Yak – in the digital space.
The Guardian: That Heineken ad: brewer tackles how to talk to your political opposite A Heineken UK ad has been getting a lot of attention for the way it brought people of differing social and political opinions together over a beer. This is part of a broader trend that’s likely to stay for a while – brands connecting with customers over deeper topics. Your budget might not equal Heineken’s but you can still use the basic content strategy of making your audience feel something by telling compelling stories.
Behold Red Bull’s new Shout/Out GIF maker, which utilizes new speed reading technology.
Some weeks, we end up reading a lot about how to create compelling content. This week, we’ve been reading a lot about the gadgets one can use to disseminate that content. From emerging live video platforms to new tools to creative ways to use existing tools, this week’s edition of Weekly Reads is all about the digital toys. Here’s to hoping it helps you nerd-out as thoroughly as we did!
With the help of its digital agency, Red Bull has created a new social media tool that will allow fans to bypass character limits on Twitter during live events. How? By going directly to RedBull.com during one of its sponsored live events and typing a customized social post into the new Shout/out tool. Those words are then transformed into an animated speed reading GIF, where each word appears in rapid sequential order. Users also have the option to customize the GIF with imagery before sharing.
Facebook and Instagram have been known to test new features in other countries before rolling them out in the U.S., which is why it’s worth noting that a Russian publisher was able to push out a live video on Instagram last week. More than anything, this underscores the need to start thinking about how to leverage live video – the same sort we offer through our video partners at Fourth Wall Productions, who have created seamless live video productions for Adventure Fest, Rocky Mountain CitySummit and Denver Street Talk.