Tag Archives: local SEO

From Changing Keyword Match Types to Google Algorithm Updates – Get the Latest in Search Engine Marketing

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Finding your audience in search – or more so making it possible for your audience to find you – can be a bit of a moving target. This week we’ve got updates from both the paid (PPC) and organic (SEO) sides of search to keep you on your toes.

Paid Search (PPC)

Wordstream: The Impact of Google’s New Exact-Enough Match Keywords [Data]
If you’ve perfectly honed your keyword targeting and match-type strategy in your PPC account, look out! Google is rolling out changes to its Exact Match keywords and the changes are not exactly what you’d expect.

Read more after the jump…

Google Maps and Google Places and Google Plus… Oh My!

I think we can all release a collective sigh of relief over the news that Google Plus will no longer be required for maintaining a local business listing.

However, with Google’s recent announcement of a rebrand and shift away from Google Plus, many brands are left wondering, “what now?” If you’re struggling to keep up with all of the ever-evolving Google platforms and best practices, you’re not alone. Here are some answers to questions that we’ve heard frequently, in case they are helpful to you, too…

Can’t I Just List My Local Business on Google Maps?

Whether you put it there or not, your local business is probably already listed on Google Maps. But is that enough?

Go to google.com/maps, type in your business name and see what comes up. Go on, I’ll wait… Now that you’ve found your local business Google map listing, what do you see? Is the name, address and phone (NAP) information accurate? Is there a photo of your storefront included? Are there online user reviews for your business? That’s a good start.

Now, I can already hear that next question forming in your head…

Read more after the jump…