The Bucks, Hawks, Raptors and Clippers all made extensive changes to their overall aesthetic in 2015. They all share one thing in common: all four teams feel that they’re about to take the next step. In that sense, the rebranding effort ties directly into the overall success of the team.
Google recently unveiled their new logo to mixed reviews, but everyone has been focusing on what’s changed rather than what’s stayed the same. The one aspect of the Google logo that’s been consistent through the years is the playful sequence of colors. Those logo colors are so distinct that the typeface in the logo can easily change to reflect design trends without altering brand recognition.