Tag Archives: management

What Print’s Slow Transition to Digital Means for PR

By | Published: May 6, 2013

The digital age and pay walls are finally taking hold at the nation’s largest newspapers, bringing new life to an industry struggling to reinvent itself. For the world of PR, the figures released Wednesday by the Alliance for Audited Media means that our industry can still try to pitch news outlets with more of a [...]

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Jack Welch: This is what I meant by my inflammatory tweet

By | Published: October 10, 2012

Jack Welch has earned the right to have a big mouth. But the outspoken former CEO of General Electric has not earned the right to make controversial statements and not get taken to task for them. Ever since his tweet on Friday blaming strong unemployment numbers on “these Chicago guys” cooking the numbers for political [...]

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Romney delivers but #eastwooding goes viral

By | Published: August 31, 2012

In what was being billed as the biggest moment of his political career, GOP candidate Mitt Romney offered his best as a caring, presidential person and predictably hit all the right notes in his acceptance speech Thursday night. But the biggest surprise of the night was Clint Eastwood’s completely befuddling, funny, and painful stage act [...]

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Facing new doping allegations, Armstrong fights back—again

By | Published: June 22, 2012

Lance Armstrong takes another lap around the court of public opinion. Can he retain his seven titles—and his credibility?

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Best Buy’s lax response lets PR crisis drag on for months

By | Published: May 24, 2012

A tawdry scandal has cost the company its CEO and, ultimately, its founder/chairman. The fallout could have ended in December.

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The No. 1 PR lesson from Yahoo CEO’s résumé gaffe

By | Published: May 11, 2012

In journalism, there’s a saying: ‘If your mother says she loves you, check it out.’ Turns out that applies to executives’ résumés, too.

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PR lessons from NPR’s revamped social media policy

By | Published: March 8, 2012

The 72-page policy no longer treats social media like a fad. GroundFloor’s Gil Rudawsky offers some highlights, and what they mean for PR pros.

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6 ways to respond to tricky interview tactics

By | Published: December 3, 2011

GroundFloor Media’s Crisis Communication experts offer these guidelines to help you avoid getting fooled by a clever reporter

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Coal giant falls victim to spoof PR campaign

By | Published: May 11, 2011

Did you hear coal giant Peabody Energy is giving away kid-friendly asthma inhalers? Or that it’s touting a new website called Coal Cares, complete with kids games, an FAQ page that includes famous asthmatics, and a section on why coal is really better than wind power due to the “Chaos Theory” and “Butterfly Effect.” Yep, [...]

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Southwest’s PR team taps social media after flight skids off runway

By | Published: May 4, 2011

Southwest Airlines is covering its social media bases on Facebook, Twitter, Flickr, LinkedIn, Gowalla, and FourSquare. So when one of its planes slid off a runway at Chicago’s Midway Airport on Tuesday, the scrappy, Dallas-based airline simply flipped its social media crisis communication switch to “on.” No one was hurt, but photos of the plane [...]

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