Tag Archives: media pitching

Is Your Pitch Ready for Prime Time? 6 Tips to Secure National Media Coverage

NBC Nightly News with Lester HoltSecuring national media coverage for your client, especially when you’re based in the middle of the country like those of us in Colorado is no easy feat.

It’s no secret there are fewer media outlets and reporters, but there are an endless number of blogs and digital communication opportunities as well. Standing out from the hundreds, if not thousands of pitches that national media receive every day is a big challenge, but not impossible. Following are some lessons GroundFloor Media has learned over the years that can help with your next national pitch.


1. Find national media contacts in your market.

It’s easier to pitch someone who is based in your city who may already be familiar with your company or organization. National media outlets have “stringers” based in cities around the country. New York-based media will often tap local freelancers who may have previously worked for them. If you can locate the national stringer or freelancer, pitch them your story and they can push it up to their national media outlet.

Read more after the jump…

Denver Media Shares the Good, the Bad and the Ugly

Screen Shot 2018-06-20 at 9.23.02 AMIt makes little difference if you’ve been working with Denver media for a long time or are new to the market because there are so many new faces and veteran journalists leaving the media (many taking communications roles) that no one can keep up.

The Colorado Healthcare Communicators recently held its annual media roundtable, in which the following reporters/editors participated and shared their thoughts on the current state of the market, how best to work with them, and their biggest pet peeves.

Note: Since the media roundtable took place, there have been two changes to the list below. Ed Sealover is no longer covering health care for the Denver Business Journal, and John Ingold has just left The Denver Post. As you may have read, a number of veteran Denver Post reporters have started The Colorado Sun with a Kickstarter campaign. More to come on that.

Read more after the jump…

Why social coverage should be part of your broadcast pitch

Facebook vs. TV

When I was working as a digital content manager in broadcast news, I sat next to the segment producer for our morning broadcasts. You could always tell when she was being pitched, because she would pick up the phone and recite the following:

“Hello, morning show.”

(Pause for response)

“I’m busy. How are you?”

It’s true, segment producers are busy. But so are PR pros. So when you’re utilizing precious hours to pitch broadcast news stations on behalf of a client, efficiency is everything.

That’s why I always wondered why our segment producer rarely (if ever) hung up the phone, turned to me and said “those guys want to know if they can also get some coverage on our social pages.”

Read more after the jump…

Cable News Channels: How to Secure Coverage for your Client

CNN_Center_newsroom1Daily newspapers, weekly news magazines and national broadcast media aren’t the only ones that have shuttered foreign news bureaus and reduced their reporting staff. Cable news channels have undergone similar cost-reductions. In the March 2014 issue of Public Relations Tactics, a former CNN correspondent laments about the changes that are taking place at cable news channels and talks about the implications for PR practitioners.

Taking the ‘News’ Out of Cable News examines how these news channels have changed their programming model from one where they once sent journalists around the world to uncover news to a new model that  focuses on personality-driven programming and “experts” who share their opinions.

Read more after the jump…

PR Tips you may THANK me for

As we kick off Thanksgiving week at GroundFloor Media I thought I’d have a little fun with the imagesTHANKSGIVING theme in todays blog post. Here’s a quick rundown of some of helpful media relations rules I like to live by. When pitching media, consider the following tips:

Tell your story succinctly and accurately.

Have details and contacts ready to go in case a reporter wants to know more.

Always know what the reporters you pitch write about and how.

Never pitch more than one person if you utter the word “exclusive.”

Keep a log of calls and emails so clients know what goes into establishing contacts.

Social media can be your friend, some media prefer being contacted that way. Read more after the jump…