Tag Archives: media

Maximizing Media Partnerships

By | Published: May 14, 2013

The media partnership is often viewed as a slam-dunk – delivering guaranteed placement of editorial content. However, media partnerships require continued diligence to ensure the right story is being shared at the right time to achieve your communications goals.

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Twitter vs. NYT: What is the better business model?

By | Published: May 13, 2013

The debate over which business model has a brighter future—The Gray Lady or the bright, shiny penny that is Twitter—spilled over into media circles this last week. In the world of PR, the discussion has been taking place in client meetings and communications planning sessions for several years. Still, it remains unclear whether the industry [...]

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When PR Takes Patience…

By | Published: May 2, 2013
5280 Magazine

With fewer outlets out there and smaller staffs at those outlets, demand for “ink” simply outstrips the “ink” supply. However, this has also always just been part of PR – as with so many other aspects of business, PR is about relationships.

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In a Rush? Here’s a ‘Go Time’ Checklist for Sharing News

By | Published: April 17, 2013

Some of the most gratifying PR programs I’ve worked on over the years were for special events that afforded several months of advance planning. Time allows for many luxuries, and in the world of PR, time is something we do not take for granted. I guess that’s because we are often working on tight timelines. [...]

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8 Guidelines for Crisis Communications

By | Published: April 16, 2013

Though each breaking news event — whether a shooting at a school or a series of explosions — is different, PR people handling crisis communication should at least keep in mind the following guidelines: 1. Your first responsibility is to the victims and their families. In this case, that includes those living and working in [...]

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GroundFloor Media’s Gil Rudawsky quoted as social media crisis expert

By | Published: April 9, 2013

GroundFloor Media’s Gil Rudawsky was quoted in Ragan’s PR Daily about State Department’s Twitter blunder when the Embassy Cairo tweeted a link to a “Daily Show” segment about an Egyptian TV personality—billed as that nation’s Jon Stewart—who had been arrested for criticizing President Mohamed Morsi. Rudawsky’s response: “This issue should be a wake-up call for [...]

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NBC Spat With Emanuel Brothers, Hickenlooper Outburst

By | Published: April 1, 2013

The softball interview is under attack. Just landing an interview with an important figure is not enough to get a credibility boost. National news reporters are expected to ask tough questions, and do so without upsetting the interview subject or the handlers. It’s a tough needle to thread, but if they fail, the reporters risk [...]

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Trust in America: Are We Really More Cynical Than Ever Before?

By | Published: March 29, 2013

After listening to a presentation by veteran PR expert, Tom Hoog, who ran one of the largest PR firms in the world, Hill+Knowlton Strategies, I found myself curious about one of the topics he covered: Trust. Tom referenced a recent survey that showed Americans’ trust in government, corporate America and the media at all time [...]

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PR Filling Gap In Dwindling News Coverage

By | Published: March 18, 2013

The news media’s freefall continues, creating both good and questionable opportunities for the PR world to deliver information directly to consumers, a new report suggests. The Pew Research Center report, “The State of the News Media 2013,” says the power of journalism is shrinking as the news industry continues to cut jobs and news coverage. [...]

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The cringe-worthy things journalists do

By | Published: March 2, 2013

The following is an excerpt from an article written by GroundFloor Media’s Gil Rudawsky for Ragan’s PR Daily: This week marks four years since I became a PR professional after spending nearly two decades as a newsman. Since going down with the ship when the Rocky Mountain News stopped the presses after 150 years, I’ve had few [...]

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