Millennials just might be the key to driving socially responsible marketing practices. They want the companies they patronize to practice business sustainably and ethically. Not only that, they want companies to pay attention to how they are marketing and do so in a socially responsible way. Why should we listen? Because by 2030 millennials will outnumber boomers by 22 million per a Pew Research Center report.
Here’s a few more stats to consider from Nielson’s Global Corporate Sustainability Report published in 2015:
- Globally, 66% of consumers are willing to spend more on a product if it comes from a sustainable brand
- Millennials gave an even more impressive showing, with 73% of surveyed millennials indicating a similar preference.
- Additionally, 81% of millennials even expect their favorite companies to make public declarations of their corporate citizenship.