The number of ways people are viewing content are multiplying faster than ever before. From the invention of the TV to shortly after Y2K, TV and the 4:3 format was the only way we saw the world. But in the decade since HD and accelerated by apps like Instagram and Facebook, creators are being demanded to rethink the way they create content. No longer are the conventional ratios acceptable.
We have to think in perfect squares and vertical rectangles now. It’s definitely influenced the way I edit content.
I’ve included this picture of a rain forest to compare the differences in the various Instragram formats.