Tag Archives: NBC

The Eclipse, Video and Snapchat News

weekly-reads-header-5

Is video eclipsing all other forms of content? All puns aside, social platforms’ focus continues to land squarely on video content, as showcased from a couple of our articles this week. Additionally, news outlets are continuing to pour resources and efforts into shorter, bite-sized newscasts on Snapchat with both NBC and CNN making big moves on that platform.

Video:

eMarketer: How Social Platforms Are Using Video to Capture Audience Attention
We’ve been hearing more and more about the prominence of digital video (and in case you missed it, CenterTable had some pretty big news in that world earlier this month!), and this article outlines how social platforms are continuing to look for ways to get a larger piece of the overall “digital video pie.”  Read more after the jump…

NBC Spat With Emanuel Brothers, Hickenlooper Outburst

fastpitchThe softball interview is under attack.

Just landing an interview with an important figure is not enough to get a credibility boost. National news reporters are expected to ask tough questions, and do so without upsetting the interview subject or the handlers. It’s a tough needle to thread, but if they fail, the reporters risk getting pilloried on social media.

NBC’s Brian Williams, apparently all too aware of the potential criticism, purposefully strayed from a discussion with the Emanuel brothers—Hollywood mogul Ari, doctor and author Ezekiel, and Chicago Mayor Rahm—about Ezekiel’s new book, “Brothers Emanuel: A Memoir of an American Family” and broached edgier topics during an interview for last Friday’s “Rock Center” broadcast.

On the flip side, a 9News reporter gets called out by Colorado Gov. John Hickenlooper for asking a “stupid” question.

Read more at Ragan’s PR Daily.