Tag Archives: news

One Journalist to Another: The Game Has Changed

Adele Arakawa, 9News Evening AnchorThis week marks the end of an era for one of Denver’s most beloved journalists as 9NEWS’ Adele Arakawa officially signs off on June 30. She’s been the evening news anchor for 24 years.

I couldn’t help but feel a little wistful after reading Joanne Ostrow’s article on Arakawa as it seemed clear to me from the article that she is not just ready to retire, but she may be disillusioned with the state of journalism today. If you haven’t read the article, it’s worth a read and you can draw your own conclusions.

It seemed only fitting that Ostrow wrote the piece on Arakawa, as Ostrow had bid farewell in a column less than a year ago to her job at The Denver Post. Ostrow shared her thoughts on a long and productive career reporting about the media for newspapers and magazines, and all the changes she too had seen in the news and entertainment industry.

Read more after the jump…

Why social coverage should be part of your broadcast pitch

Facebook vs. TV

When I was working as a digital content manager in broadcast news, I sat next to the segment producer for our morning broadcasts. You could always tell when she was being pitched, because she would pick up the phone and recite the following:

“Hello, morning show.”

(Pause for response)

“I’m busy. How are you?”

It’s true, segment producers are busy. But so are PR pros. So when you’re utilizing precious hours to pitch broadcast news stations on behalf of a client, efficiency is everything.

That’s why I always wondered why our segment producer rarely (if ever) hung up the phone, turned to me and said “those guys want to know if they can also get some coverage on our social pages.”

Read more after the jump…

Schedule and Manage Instagram Posts With Hootsuite

Hootsuite & InstagramAnyone who has ever tried to manage multiple Instagram accounts knows the pain of trying to remember different log-ins and receiving notifications long after you’ve signed out. Thanks to the platform’s new integration with social management tool Hootsuite those issues may be a thing of the past.

The new partnership will allow social media managers to schedule Instagram content within the  tool and then Hootsuite will remind them when it’s time to post the content (but the content still needs to be posted within the social media manager’s Instagram app). Not an ideal situation, but still an improvement on any other options to date.

Read more after the jump…

Lessons from a CBS4 Editorial Meeting

I had the opportunity to sit in on an editorial meeting at CBS4 last week. (Many thanks again to Tim Wieland and his team for allowing me to do that!) I’ve worked in PR for a long time, and I know the “rules” for working with broadcast media. However, I’d never had the chance to observe an editorial meeting in “real life,” and I gained a lot from the experience. The following are five reminders/insights I took away from the meeting:

Read more after the jump…

How and Where Americans Get Their News Fix: Results of Survey May Surprise

Screen Shot 2014-06-09 at 1.20.01 PMAmericans have more choices than ever about how and where to consume news. From 24-hour cable television, to local TV stations, to news sites, radio, newspapers and social media, the options are unlimited. So, where are Americans getting their news? The results of a recent survey from the Media Insight Project may surprise you.

  • Nearly 90 percent of Americans turn to television as their news source, whereas just 60 percent turn to newspapers or magazines. Of course, many are reading newspapers and magazines online through their computer, tablet or phone.
  • 75 percent of Americans surveyed said they read, listen or watch the news on a daily basis, and 60 percent of those daily participants are under 30.
  • Nearly half of people with Internet access sign up for daily news alerts.
  • 78 percent of Americans get their news on a smart phone.

The number one reason people turn to the news is for weather and traffic. And that number is high regardless of the age group.

Read more after the jump…

60 Minutes’ NSA Story: Fair and Balanced?

60 Minutes aired an in-depth story billed as an “unprecedented behind-the-scenes look” at the National Security Agency (NSA) on December 15.

Some of the backlash on Twitter in response to 60 Minutes' NSA story

Some of the backlash on Twitter in response to 60 Minutes’ NSA story

The long-format piece generated immediate backlash on social networks and online news sites, labeling the story everything from “one-sided” to “propaganda” for the NSA. From the segment reporter Jon Miller’s former employment in the office of the director of National Intelligence to the lack of dissenting voices featured in the piece – nearly everything was scrutinized by various online posts and comments. And all of this after Lara Logan’s flawed Benghazi Report on 60 Minutes in October. It’s clear the gold standard of television journalism has taken some serious hits.

Read more after the jump…

Is PR Really THAT Stressful?

I read a great blog post in PR Daily today by Dorothy Crenshaw titled 6 Reasons Why PR is so Stressful. She wrote the post after seeing a survey by CareerCast naming PR the fifth most stressful occupation of the year. I agree with Dorothy and her list of things that can cause stress for PR pros, but regardless, I find myself repeating the words I often share around the office:

“C’mon people! We are not saving lives here!”

How on earth is PR the fifth most stressful profession? Admittedly, there are days and projects and deadlines — and sometimes even people — that have caused me a fair amount of stress. But that comes with any job. In all honesty, I love my job and what I do. I think that explains why I’ve been it for so long. In fact, I’ve always felt that I’m lucky to have a “low-stress” job. PR is a sociable job, a creative job, and, on many, many occasions it is incredibly FUN!

Read more after the jump…

What Print’s Slow Transition to Digital Means for PR

Apple-Digital-Newsstand (1)The digital age and pay walls are finally taking hold at the nation’s largest newspapers, bringing new life to an industry struggling to reinvent itself.

For the world of PR, the figures released Wednesday by the Alliance for Audited Media means that our industry can still try to pitch news outlets with more of a focus on digital editions, but probably with the same limited success.

A couple of points about the ongoing digital shift and what it means to PR:

• Put the term “newspaper clipping services” into the time capsule, along with fax machines and press conferences;

• More news sites will set up pay walls instead of giving away news for free, making it harder to track news subjects and specific reporters;

• Competing sites will figure out how to offer news products free, without the overhead of newsroom, and that will open up more outlets for PR;

• USA Today, long seen as the gold standard for the future of journalism, might need to reinvent how to sell its product;

• PR will continue struggle to show results, primarily quality versus quantity in terms of media results based on number of eyeballs.

Read more at Ragan’s PRDaily.

NBC Spat With Emanuel Brothers, Hickenlooper Outburst

fastpitchThe softball interview is under attack.

Just landing an interview with an important figure is not enough to get a credibility boost. National news reporters are expected to ask tough questions, and do so without upsetting the interview subject or the handlers. It’s a tough needle to thread, but if they fail, the reporters risk getting pilloried on social media.

NBC’s Brian Williams, apparently all too aware of the potential criticism, purposefully strayed from a discussion with the Emanuel brothers—Hollywood mogul Ari, doctor and author Ezekiel, and Chicago Mayor Rahm—about Ezekiel’s new book, “Brothers Emanuel: A Memoir of an American Family” and broached edgier topics during an interview for last Friday’s “Rock Center” broadcast.

On the flip side, a 9News reporter gets called out by Colorado Gov. John Hickenlooper for asking a “stupid” question.

Read more at Ragan’s PR Daily.

Newsweek’s Move to All-Digital and the Future of Printed News

Newsweek’s first issue, Feb. 17, 1933

I don’t know why I was surprised when I recently read that Newsweek was discontinuing its printed edition. The writing had been on the wall for some time (no pun intended). After the merger in 2010 with The Daily Beast, resulting in longtime, prestigious reporters and editors such as Fareed Zakaria and George Will leaving, the magazine was never the same. Still, it’s disappointing; Newsweek was first published 80 years ago.

Newsweek’s announcement got me thinking about other magazines that have shut down or gone to an all-digital format. Some quick research turned up the following recognized magazines that have ceased operations in the past year: Smart Money, Gourmet, Healthy Cooking and something called Nintendo Power.

When I looked at my super skinny Denver Post this morning, I can’t help but wonder when the printed news pages will cease to exist. According to PR Daily, 152 newspapers shut down in 2011. (Although, in a recent Audit Bureau Circulation report circulation at many papers is up when you combine print and digital readership).

A common theme that you hear from reporters today is that they’re covering so many different topics or beats that they can no longer focus on in-depth stories, or cover anything but breaking news.

Has the 4th estate lost its power to serve that important watchdog role and oversight of our political, community and business leaders?

Are we losing out as a nation when the printed news pages are disappearing and we’re moving to a digital, scan the news on Twitter, more condensed format?  Can citizen journalists pick up where traditional reporters have left off?

These are questions and topics that are worthy of further discussion. With that said, check out magazines that have outlasted Newsweek for a bit of humor.