Tag Archives: non-profits

Digital advertising playbook for nonprofit holiday giving campaigns

Giving Campaigns

It’s that time of year again: That time when nonprofits start to think about capitalizing on the charitable mood that tends to spike around the holiday season.

But here’s the problem: Just about every nonprofit across the country is having this same inclination. Take Colorado, for instance: We have Colorado Gives Day every year in early December, which is a 24-hour period in which Coloradans are encouraged to give to their favorite registered nonprofit. The nonprofits who raise the most then receive an extra funding boost from an incentive fund created for that day.

But with all that competition, there’s plenty of noise, especially in the digital space. So how do you help your campaign stand out?

That’s a question many clients have posed to us — so much so that we’ve developed a bit of a playbook; one that has shown to be particularly helpful for smaller nonprofits looking to fully dive in to the holiday giving season for the first time.
Read more after the jump…

Strategic Planning for Nonprofits

BoardroomNonprofits are often strapped for time, budget, volunteers and staff. This reality, especially for extremely small and nimble organizations, can make the process of annual strategic planning seem like an impossible feat. However, pragmatically approaching the strategic planning process is absolutely critical for maximizing limited budget and staff bandwidth. It keeps a nonprofit focused, especially if the tendency is to regularly undertake new programs and services because everyone’s passion for the cause is unending.

Four Points Nonprofits Should Consider Annual Strategic Planning

  1. Involve the board: Involve a board early and work with the board president and appropriate committees to host a full or half-day strategic planning session. This step ensures the board is bought-in from the outset of the year on programmatic and fundraising priorities. It’s also critical for the executive director to be 100 percent honest and upfront with the board about what he/she needs from them—additional fundraising strategies, new board members, more board support at events, etc.
    Read more after the jump…