Tag Archives: nonprofit

19 More Fridays Until Christmas!

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Get ready for that time of year where big box stores skip straight over Halloween and dive headlong into winter holiday decorations. Perhaps your organization should be thinking ahead too. You’ve still got time to implement some web and content strategies for higher conversion rates during the holiday season. The strategies below can work for you whether your holiday campaign will include collecting donations or motivating people to purchase your services. Give your future self the gift of a solid plan.

Social Media Today: 5 Things You Should Be Doing Right Now to Prepare for Giving Tuesday

Opening day is coming! Whether you think of Giving Tuesday or Colorado Gives Day as opening day to the holiday giving season, put a plan in place now. Identify your most compelling stories, prep your tech for a deluge of donations and make sure you’ve thought through how to make the most of your hard work. Even if you’re a for-profit business, consider finding a nonprofit partner that might make sense for you to work with.
Read more after the jump…

The Get Grounded Foundation Awards Grants to 6 Programs Serving Denver’s At-Risk Youth

GroundFloor Media & CenterTable's Get Grounded Foundation Spotlight
The Get Grounded Foundation awarded six new community grants during its Spring 2018 grant cycle. Totaling more than $21,000, the grantees were selected for their efforts to get a new or innovative program off the “ground floor” in the areas of child abuse and neglect, youth behavioral health and/or childhood hunger relief. To date, the Foundation has granted more than $100,000 in community grants

Spring 2018 Get Grounded Foundation Grant Recipients

The spring 2018 grant recipients include:

Children’s Farms of America’s Farm-School Garden Specialist

The facilitator of the FreshLo Farms for Kids project in the Montbello neighborhood in Denver, Children’s Farms of America will use this grant to support a farm-school garden specialist to consult on urban agriculture, increasing yield in small spaces, working with children and adults on topics such as growing environments, pest management, nutrition and food preparation.

Read more after the jump…

3 Social Media Strategies Nonprofits Can Learn From the Immigrant Family Border Crisis

In the last few weeks, attention and conversation has spiked around the topic of the separation of immigrant families at the U.S.-Mexico border. If you’ve spent much time on Facebook you’ve likely seen calls for donations to organizations supporting these immigrant families. The fundraiser for RAICES came up in my feed again and again, so I decided to look into what they were doing to stay so prominent and what lessons nonprofits could take from their moment in the spotlight of this national crisis. Read more after the jump…

How to Add the New Donate Button to Google Search Results

The holiday season is in full swing – and with that comes the season of giving, when nearly 30 percent of all donations happen. With Giving Tuesday well under way today and Colorado Gives Day just a week away, many donors are actively searching for ways to support and donate to causes they care about. Now, Google search has made that effort easier than ever. Read more after the jump…

What Does the Data Say?

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The unending flow of data within our countless digital platforms can make it easier to know what’s working and what’s not – if you know what to look for. Check out these recent case studies and new data points that can help you navigate and make sense of your digital campaign results.

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Social Media Today: What We Learned About Instagram Story Performance by Analyzing Over 800 Accounts
Social Media Today monitored more than 800 Instagram accounts’ story analytics to determine early usage trends and best practices. Read what they’ve discovered about adoption rates, influencers and prime posting times. Read more after the jump…

We Trended on Twitter, and This is How We Did It

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We’ve all been there: Your client wants his or her message, product or event to trend on Twitter, the account they’re using doesn’t have a lot of followers and you don’t have immediate access to Justin Bieber to lend your hashtag a hand.

So what do you do?

We were faced with this scenario earlier this year working for our hard-nosed clients at Colorado Succeeds. Tell this scrappy education nonprofit they can’t accomplish X, and they’ll have accomplished X, Y and Z in the time it takes you to lay out the case as to why they’ll never accomplish X.

So naturally, it was a goal for them to gain trending status for their inaugural Succeeds Prize, a first-of-its-kind live awards show for teachers set to be broadcast live from the University of Denver by KUSA, Denver’s NBC affiliate and market leader.

So where did we start? First, we went straight to the source to find out how Twitter defines trending. This is what we found word-for-word, as put forth by the platform in 2010:
Read more after the jump…

What is the Non-Cash Value of Experiencing Your Organization?

What is the Non-Cash Value of Experiencing Your Organization? | GroundFloor Media PR Agency | DenverNonprofits, how are you engaging your corporate partners in experiencing the non-cash value of your organization? When was the last time you invited your corporate partner on a site tour or a behind-the-scenes experience with your services, or asked them to participate in a volunteer opportunity?

A few years ago, I was invited to Children’s Hospital Colorado for a half-day session at the hospital. I was with a small group of other agency partners, community influencers and donors, and we spent the day meeting with doctors, sitting in clinics and touring different departments throughout the hospital. My eyes were opened to the expertise, resource needs and opportunities as well as the challenges in health care.

I also participated this spring in a Denver Public Schools Day of Service with Noble Energy and the Denver Broncos where we helped move classroom furniture at Cheltenham Elementary School, participated in field day activities and met with the principal and teachers. As a parent, education is a top priority for me, and being able to step into the hallways for the day and feel the impact of budget cuts was eye-opening. Read more after the jump…

Meeting With a Corporate Partner For a Sponsorship? Be Prepared.

6 Tips To Prepare For a Sponsorship Meeting With a Corporate Partner | GroundFloor Media PR Agency in DenverIf you are meeting with a corporate partner to discuss a sponsorship proposal or charitable donation request, be prepared. Just as you would prepare for a new business meeting or job interview, you have one shot to make the best possible impression, so do your homework and come to the meeting prepared. The key to success? It should be all about them.

Whether you have worked with a corporate partner for multiple years or you are meeting for the first time, here’s what to research, prepare and bring to the meeting:

Read more after the jump…

My Friend Just Lost his Battle Against Mental Illness; We Need to Talk About it

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My September began pretty typically, with a host of meetings with companies preparing their 2017 budgets. This year, one of them stood out.

I had just reconnected with an old friend from high school, and he and I sat down to talk about the important work he was doing with a Colorado-based nonprofit. He was anxious to find out if our team at GroundFloor Media and CenterTable might be able to amplify his team’s efforts.

The meeting went well, and we were in the process of scheduling a follow-up to get leaders from both our teams in the same room. Then the emails and phone calls stopped. Earlier this week, I found out that my friend had tragically lost his life.

I didn’t know this young man nearly as well as others. And as my social newsfeeds overflowed with messages mourning his passing, I quickly realized I wouldn’t be able to eulogize him as beautifully or as fittingly. I wondered if I should say anything at all.

It was our final chat that ultimately empowered me to write this message.
Read more after the jump…

Knee-Deep in Underwearness

It’s not every Sunday afternoon that we find ourselves knee-deep in thousands of pairs of kids’ underwear. Now before you go calling the authorities, consider this: according to the Colorado Health Foundation’s most recent Colorado Health Report Card, more than 143,000 children in Colorado live in poverty. Our state ranks 14th in the nation for children living below the poverty line.

What do these things have to do with each other? Well, this holiday season thanks to a start-up charity called Underwearness, thousands of kids will receive new, clean underwear – something most of us take for granted, but for many underprivileged kids it is a rare extravagance. As part of its Get Giving 10th Anniversary campaign, GroundFloor Media’s Underdogs team (Wendy Artman, Carissa McCabe, Amy Moynihan, Claire Mylott and Ramonna Robinson) helped Underwearness founder Koree Khongphand-Buckman purchase and hand-sort thousands of pairs of girls’ and boys’ underwear. Koree started Underwearness out of her home when it came to her attention that some poverty-stricken children do not have underwear — clean or otherwise.

With Koree’s help the Underdogs team literally emptied the aisles at the local Kmart, then proceeded to count, sort by size and gender, and jam-pack boxes to help fulfill orders for several nonprofit organizations around town, including Safehouse Denver.

As we were diligently counting and sorting, what struck us most was the sheer volume of underwear needed by each organization. Safehouse Denver alone needed more than 1,000 pairs of varying sizes of underwear to accommodate the boys and girls it serves. All of us who volunteered that afternoon are mothers ourselves, and it was hard not to think about our own children and how fortunate we are to be able to provide for them. By literally being knee-deep in underwear destined for shelters, our eyes were truly opened to the dire straits of other Colorado families. There is something particularly enlightening about holding another child’s basic needs in your hands that stops you in your tracks.

In an effort to include GFM team members outside Colorado, too, the Underdogs have joined forces with Underwearness to launch a giving campaign in Milwaukee, where Wendy is based. Koree introduced us to a local supporter there, and we are helping to promote a drive with the goal of collecting 5,000 pairs of underwear for local nonprofit Journey House. Journey House will then distribute the underwear to families in need on Milwaukee’s south side.

We couldn’t be more proud to have helped Underwearness on a recent Sunday afternoon and to have expanded our support outside Colorado to the current fundraising drive in Milwaukee. Although our part is just a small drop in the bucket toward satisfying the demand for clean underwear, we walked away with a new appreciation for what a good heart, a great idea and lot of hard work can do. Thank you Koree and the Underwearness team for all you do to give kids dignity!

NOTE: if you’d like to get involved in our effort to support Underwearness in Colorado or in Wisconsin, please contact getgiving@groundfloormedia.com.