Tag Archives: online reputation

Tips to Rebuilding Online Reputation

reputation-balloon_02The saying goes, it takes 20 years to build your reputation, and five minutes to ruin it.

And with social media, you can lose it in even less time. Think about how long it takes to write a tweet. The good news is that for whatever reason a reputation is trashed, steps can be taken to repair it.

As part of GroundFloor Media’s service line offerings, we help businesses, organizations and individuals with reputation management issues. Tools we use include earned and paid media campaigns, enhancing social media and online presence and community outreach.

Read more after the jump…

In A Crisis, Make Friends With Legal Counsel

crisis and legal representationDuring a crisis, it is important to engage legal counsel early in the process both for strategy and to preserve attorney-client privilege.

Many crises start out as legal issues or will lead to legal issues, and it is important to protect your strategy and communications from the other side. Here are a couple of quick tips to help, but remember that everything you say in an email or write down is likely discoverable.

Quick Legal Checklist

  • Include legal counsel in strategy calls
  • Include legal counsel in all 
correspondence, particularly when developing strategy and content documents
  • Get sign-off on strategy and communications from legal counsel
  • Get regular updates from the legal team on case developments, particularly on upcoming legal events that may garner media coverage

Read more after the jump…