Tag Archives: pantone

Pantone Looks to the Future for its 2018 “Color of the Year”

groundfloor-media-pantone-ultra-violetSimply look up at the night sky to see Pantone’s 2018 “Color of the Year.” Ultra Violet is a bold, blue-based purple that evokes the vastness of the cosmos. Pantone calls it, “A dramatically provocative and thoughtful purple shade [that] communicates originality, ingenuity, and visionary thinking that points us toward the future.”

According to Pantone, purples have been historically symbolic of unconventionality and artistic expression, calling to mind icons like Prince, David Bowie and Jimi Hendrix. Emotionally, Ultra Violet inspires individuals to explore their unique position in the world and evolve creatively. Ultra Violet is also symbolic of mindfulness and spiritual growth.

Perhaps Pantone’s decision for 2018 “Color of the Year” forecasts that we can expect technological advancements and a collective spiritual awakening in the coming year. At the very least, it can serve as a reminder to look up at the stars and recognize that all of us are so very small in relation to this vast universe we call home.

Here’s to Ultra Violet, 2018 “Color of the Year!”

Pantone Picks a Cheerfully Optimistic Shade for 2017 “Color of the Year”

groundfloor-media-pantone-color-year-2017Every year, the Pantone Color Institute selects its “Color of the Year,” which is the color it feels best encapsulates the mood and attitude of the coming year. After what many (including me) have felt has been a tumultuous year, Pantone decided on a cheerful, yellow-green shade as the color of 2017. Introducing, Greenery (aka Pantone 15-0343): Read more after the jump…