Tag Archives: partnerships

What Does the Data Say?

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The unending flow of data within our countless digital platforms can make it easier to know what’s working and what’s not – if you know what to look for. Check out these recent case studies and new data points that can help you navigate and make sense of your digital campaign results.

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Social Media Today: What We Learned About Instagram Story Performance by Analyzing Over 800 Accounts
Social Media Today monitored more than 800 Instagram accounts’ story analytics to determine early usage trends and best practices. Read what they’ve discovered about adoption rates, influencers and prime posting times. Read more after the jump…

Time to Get a 2018 Plan Underway

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Nowadays things move so fast that spending time reflecting on what’s working and where you can improve on a specific strategy can feel like a luxury. Planning for the New Year? Sure – it’s possible to throw together a plan in an hour, but it’s unlikely you’ll see outstanding results. Now is the perfect time to carve out a few hours to meet with your team to look back on 2017 and talk about what success looks like for your team and your brand in 2018. It might be a challenge to find the time, but it’s an exercise that’s certain to pay off in the long run.

Adweek: 5 Social Media Content Marketing Trends to Watch Heading Into 2018

We’re just weeks away from the New Year, so now is the perfect time to evaluate how your social media content strategy performed in 2017 while considering how you might modify for 2018. Are the right team members on board? How often are you using video? Are you leveraging user-generated content? Consider these and more trends in this helpful article. Read more after the jump…

Building Communities Together: Nonprofit & Corporate Partnerships

Get Connected: Building Communities Together - A Panel Discussion on Nonprofit and Corporate Partnerships | GroundFloor Media & CenterTable

Creating a community of care. Colorado leaders converge at @GroundFloorPR to learn about partnerships #GFMpartnerships

Building community partnerships between nonprofit organizations and businesses, with the goal of tackling seemingly intractable social problems, is a long-term strategy. Not only is the private sector interested in addressing difficult social issues, but it may also have other business goals around providing meaningful employee engagement opportunities, showing shareholders a strong ROI, and coming together as a united team to make a difference in a community.

GroundFloor Media and CenterTable assembled a group of local community and business leaders for a panel discussion at our Get Connected event earlier this month. The focus was a discussion on how they are forging new alliances and breaking new ground to build a better community.

The Get Connected panelists included:

  • Andrea Fulton, Deputy Director and CMO, Denver Art Museum
  • Diana Ralston, Executive Director of The Can’d Aid Foundation and the Director of Sponsorships for Oskar Blues Brewery
  • Jim Johnston, Senior Marketing Manager, Bellco Credit Union
  • Ned Breslin, CEO, Tennyson Center for Children
  • Patsy Landaveri, Senior Community Affairs Advisor, Noble Energy

Read more after the jump…

Building Corporate Partners: It’s Not About the Gala

partnership-penIt is gala season! That means nonprofits are seeking corporate sponsorship dollars to not only help support these large events, but to help fund much needed programs throughout the year. At the same time, businesses are trying to justify community investment dollars as their budgets shrink.

If you work for a nonprofit and are preparing to meet with a corporate partner, it’s time to reevaluate your ask and look toward long-term programs with measurable return on investment (ROI). And I’m not talking about touting the number of people served or programs activated via your organization. Although these are incredibly important, they focus on your organization and not the corporate partner. You have to build a case for why the corporate partner should invest in your organization. Read more after the jump…