Logo
  • Home
  • Meet GFM
    • Our History
    • Awards
    • Community Outreach
    • Careers
  • Expertise
    • Strategic Communications
      • Cause Marketing
      • Internal Communications
      • Media & Influencer Relations
    • Crisis Communication
    • Social Media
    • Digital Strategy
  • Our Work
    • Client Partners
    • Case Studies
    • Clients Are Talking
  • Blog
  • Contact Us

Tag Archives: pink slime

Maker of ‘Pink Slime’ goes on the offensive

By Gil Rudawsky | Published: March 29, 2012

A large producer of lean, finely textured beef isn’t going down without a fight in the viral social media campaign against “pink slime.” A Lubbock, Texas-based Beef Products Inc. created a response website called beefisbeef.com to offer “truth and reality” to its product, which is unappetizingly being called “pink slime.” The company also took out [...]

Posted in Crisis Communication, In the News | Also tagged beef, crisis communication, lean, textured | Leave a comment

Pink slime, be gone! How grocers avoided a PR crisis

By Gil Rudawsky | Published: March 26, 2012

Lean, finely textured beef—commonly known as pink slime—became a hot topic this month, and the companies using it responded in time to avert disaster.

Posted in Crisis Communication, In the News | Also tagged beef, crisis communication, groundfloor media, issues management, kroger, textured beef | Leave a comment
  • Categories

    • A Week In the Life
    • Awards
    • Cause Marketing
    • Crisis Communication
    • Crisis Planning
    • Executive Visibility
    • GFM Client News
    • GFM Favorites
    • GFM in Action
    • GFM News
    • GroundFloor Media
    • Health & Wellness
    • In the News
    • Issues Management
    • Public Relations
    • Reputation Management
    • Search Engine Optimization
    • Social Media
    • Strategic Communications
    • Thought Leadership
    • Uncategorized
    • Weekly Reads
  • Archives

  • Blogroll

    • Aaron Stannard
    • Brian Solis
    • Buchanan Public Relations
    • Bulletproof Blog
    • Cherryflava
    • Chris Brogan
    • CommCore MEDIAtor Blog
    • CooperKatz & Company, Inc.
    • Currie Communications
    • Denver PR Blog
    • Drudge Report
    • FINN Public Relations
    • HMA Public Relations
    • Holtz Communication Blog
    • HWB Communications
    • IdeaLaunch
    • Jim Romenesko
    • L.C. Williams & Associates (LCWA)
    • Mashable
    • New Media Cowboy
    • Newser
    • Politico
    • Poynter MediaWire
    • PR Measurement Blog
    • PR-Squared
    • Ragan’s PR Daily
    • ReputationXchange.com
    • Scatterbox at StevenSilvers.com
    • Scobleizer
    • Seth Godin's Blog
    • Social Media B2B
    • Social Media Observer
    • Stevens Strategic Communications
    • Strategic Public Relations
    • The Castle Group
    • The Daily Lark
    • The Denver Egotist
    • The Urban Eye
    • VPE Public Relations
    • WebInkNow
    • Xenophon Strategies
  • RSS Feeds

    • All posts
    • All comments
 
 
© 2013 GroundFloor Media