Tag Archives: Pinterest

Time to Get a 2018 Plan Underway

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Nowadays things move so fast that spending time reflecting on what’s working and where you can improve on a specific strategy can feel like a luxury. Planning for the New Year? Sure – it’s possible to throw together a plan in an hour, but it’s unlikely you’ll see outstanding results. Now is the perfect time to carve out a few hours to meet with your team to look back on 2017 and talk about what success looks like for your team and your brand in 2018. It might be a challenge to find the time, but it’s an exercise that’s certain to pay off in the long run.

Adweek: 5 Social Media Content Marketing Trends to Watch Heading Into 2018

We’re just weeks away from the New Year, so now is the perfect time to evaluate how your social media content strategy performed in 2017 while considering how you might modify for 2018. Are the right team members on board? How often are you using video? Are you leveraging user-generated content? Consider these and more trends in this helpful article. Read more after the jump…

Is It the End of Twitter as We Know It?

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Social platforms are working to get people to the content they want via visual search, more characters and links all while sidestepping trolls. Twitter in particular will need help avoiding trolls with their announcement this week. Can you believe we could tweet this entire intro?

Twitter

Social Media Today: Twitter’s testing an expanded 280 character limit with some users
Twitter is testing a move from their signature 140 character limit to a roomy 280 characters for each tweet. Beta testers now have room for all the adjectives that had to mercilessly delete before. But content creators beware. If this change rolls out to all users and your goal is engagement, you may still want to keep things brief. Even on Facebook where you’ve got all the characters you could ever want, shorter posts perform better. Read more after the jump…

You want video? We’ve got video.

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With the addition of our CenterTable Studios video production and motion graphics team you might accuse us of having video on the brain. It’s no coincidence that we’re beefing up our video capabilities while almost all the new features being rolled out this week in social media land are video-related. Projections from people who know say demand for video on digital and social platforms will continue to grow. In fact, a 2016 report says 43 percent of people surveyed wanted to see more video content from marketers.

Google

think with Google: What Brands Can Learn From Educational Content on YouTube
If you pitted grumpy cat vs. Mr. Rogers in a YouTube watch time battle, Mr. Rogers would take the prize. According to Google, education and learning videos earn 4X the watch time of animal videos. For brands, that means creating educational and entertaining content can help engage your customers. Another point of engagement, making an effort to put diverse faces on camera. Read more after the jump…

Lenses are the New Cool Kid on the Block

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Both Snapchat and Pinterest announced new “lenses” in the past week, aimed at improving user experience and engagement. First reactions – both concepts are very impressive. We also highlight the flip side of the coin with brands – how much is too much with creative campaigns, to the point that it turns off audiences? To be sure, we’re walking a fine line in marketing and communications.

Digital Advertising:

Wall Street Journal: The Danger of Assertive Advertising
A new study tells us that consumers are turned off when being told what to do. In fact, one aspect of the study resulted in consumers spending only half as much as a result of more assertive ads. Much like our audience-first approach at CenterTable, it’s a case in point that knowing your audience (how they behave, what they expect and what they want) is always the first strategic step in any marketing communications campaign. Read more after the jump…

Big or Small Some Digital Strategies Can Work For All

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Just because you’re not an Olympic weight lifter, doesn’t mean you can’t still pick up a five pound weight a few times and benefit from it. Similarly, brands who aren’t necessarily multinational behemoths can still learn lessons from those who are. That’s why it’s worth keeping an eye on what works and what doesn’t – RIP Yik Yak – in the digital space.

Case Studies

The Guardian: That Heineken ad: brewer tackles how to talk to your political opposite
A Heineken UK ad has been getting a lot of attention for the way it brought people of differing social and political opinions together over a beer. This is part of a broader trend that’s likely to stay for a while – brands connecting with customers over deeper topics. Your budget might not equal Heineken’s but you can still use the basic content strategy of making your audience feel something by telling compelling stories.

Read more after the jump…

From Beta to Bots, Teens to Tricks – What’s Happening in Social Media This Week

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It’s hard to believe, but we’re only weeks away from the end of the first quarter of 2017! Now that we’re well on our way into the “New Year”, how are your social media plans going? Have you tried something new? If so, how are you measuring for success? We might be early in the year, but if you’re hoping to track trends now is the time to capture metrics from January and February before the details slip away from you. And if you need help, your friends at CenterTable are at the ready! In the meantime, we’ve pulled together some highlights in social media news this week. Read more after the jump…

New Year, New Look for some Social Media Platforms

 

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Only a few weeks into the New Year and we’re already seeing new design and features from Snapchat and LinkedIn. It’s been five years since LinkedIn’s desktop interface had a makeover, and we’re thrilled to see the focus on the user interface in this version. While Pinterest and Instagram aren’t making themselves over, they are looking to help your brand look its best and we’ve got a few articles to help you make the most of what they’ve got to offer. Read more after the jump…

2015 GFM Favorite Pinterest Accounts

Screen Shot 2015-12-23 at 4.04.08 PM(Post #4 in a series of four. To see the set up for these “GFM Favorites” post, click here.)

Most GFMers agreed that Pinterest is more heavily used for discovering specific content rather than keeping tabs on specific accounts or people, but there are a few accounts that are “must follow” according to the GFM team (again, this is definitely not a complete list). We’re continuing to take an unbiased approach and leaving GFM clients out of the discussion (click here to see a list of our clients), and passing up some obvious choices mainstream magazines. Some of our Pinterest favorites are below! Read more after the jump…

Pinterest Launches Business Accounts

On Wednesday Pinterest announced (finally!) the availability of business accounts. As we all know, thousands of businesses and brands are already on the platform – and all now have the option to convert to the new account. Pinterest is reporting that businesses will have several more tools for driving brand awareness via the business-focused Pinterest page, so according to them there is no reason to delay the switch.

All Things D has a helpful summary of the announcement and GroundFloor Media is testing the account switchover option as you read this. In the meantime, how will this affect what your company is doing on Pinterest? Do you think this is an important step forward in the platform’s maturity or the gateway to a sponsored takeover of this visual playground?

 

Local Companies Explore the Power of Pinterest

If you’re talking to someone about social media these days, the topic of Pinterest is bound to come up. Knowing this growing platform is a hot topic, GroundFloor Media’s Carissa McCabe recently moderated a panel for the Colorado Chapter of the Public Relations Society of America (PRSA) on the The Power of Pinterest. Panel participants, representing very different businesses, included: Colorado Public TV, Crocs, FastFrame of LoDo, and blogger Melissa Taylor of Imagination Soup.

Some key takeaways from the event that might surprise you:

  • Pinterest, barely two years old, has more than 12million users.
  • It’s the fastest-growing social network, and is the no. 3 social network in the U.S.behind Facebook and Twitter.
  • All of the panelists noted how Pinterest is a successful SEO driver to their websites, usually second to Google and direct (unaided outreach).
  • Brands that are doing it right? Nordstrom, Whole Foods, West Elm
  • Best time to pin? Consider your audience: Who are you trying to reach and when are they most likely online? If it’s working moms, then evenings or weekends might be best. The key is to carve out 15 – 20 minutes each day, if possible, so that you’re updating your boards and pinning regularly.
  • Categorize your boards and descriptions. For captions, use a hashtag to make your content searchable and align your website content with your Pinterest content.
  • To increase engagement with your target audiences on Pinterest, make your own content pinnable and add the “Pin It” tool to your website. Also, to drive more people to your Pinterest page, you’ll need to be an active “pinner”, follow others and social your Pinterest page across your other social media platforms.
  • Pinerly is a free, online tool that you can use to begin to measure your reach on Pinterest
  • If you’re not already on Pinterest, don’t be intimidated. It’s easy to use and simple to get started. You’ll be amazed at what’s out there to view, share, like and re-pin.

And to see how the panelists are using Pinterest to grow their own brands and extend the reach to new audiences, visit:

Colorado Public TV: http://pinterest.com/cpt12/

Crocs: http://pinterest.com/crocs/

FastFrame of LoDo: http://pinterest.com/FastFrameLoDo/

GroundFloor Media: http://pinterest.com/groundfloorpr/

~ Barb