Tag Archives: podcast

The Value of Authenticity – Ft. Rebecca Black

Social media has given users the power to create extensions of themselves within a virtual environment, but at what cost? When the entire world is given a public platform, the lines between reality and perception become increasingly blurred. On episode 2 of Creating Conversations, we examine the darker side of Internet fame and the value of authenticity when dealing with a crisis.

Special Guest: Rebecca Black

Rebecca Black is a renowned artist and YouTuber who unwittingly became an Internet sensation when she was thirteen years old. She has since played an important role in shaping the conversation around cyberbullying and the viral nature of social media.

Read more after the jump…

The Work-Life Blend – Feat. Andrew W.K.

Your hair grows at work, so go get it cut at work.

On this very first episode of Creating Conversations, we discuss the concept of a work-life blend as one of the core values of many modern workplaces, allowing team members to balance active lifestyles and a hectic work schedules.

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Micro-Influencers and New Twitter Analytics

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Finding the right mix of prominent influencers and influencers you can afford is a marketing tightrope. Anyone who has an ongoing influencer relations effort in place is all-too-familiar with that balance, and this past week we’ve come across two great articles that discuss the advent of the “Micro-Influencer.” Twitter is also testing two new analytics features we’re excited to see come to fruition. And: Are you listening? Podcasts are coming back in a big way.

Micro-Influencers:

SmartBrief: How to Work with (or Become) a Micro-Influencer
It’s not necessarily a brand new idea, but the concept of “micro-influencers” – those who aren’t full-fledged influencers with hundreds of thousands of followers and require five-digit product mentions – is something that nearly every brand should consider. These individuals with followers ranging from 1,000 to 10,000 tend to be more authentic, more uniquely engaging, and drive interest in a real-world manner. Read more after the jump…

Facebook Keeps on Changing

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Facebook is attempting to keep more users on its platform by introducing a slew of new features that mirror its competitors. This week, Facebook revealed that Stories will soon be open to business page accounts that might actually make use of the feature. Additionally, Facebook is testing a résumé feature that puts it in competition with LinkedIn, and it implemented screen-sharing in Facebook Live, which eliminates the need for third-party software. Facebook knows that to stay alive, it has to keep changing.

Instagram

Marketing Land: Instagram Redesigns Call-to-Action Bar to Dynamically Mirror Ads
Instagram is focusing on keeping your timeline beautiful by ensuring that the call-to-action bar on ads will blend in with the overall aesthetic of the ad. The change is small but important in terms of maintaining visual consistency across users’ timelines.
Read more after the jump…