Tag Archives: politics

Hot Platforms Offer Cool New Features, Just in Time for Summer

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It may not be official, but summer is in full swing and everything feels fresh and new again. While some of the hotter social platforms are offering their fans cool new features, some of the classics are making a comeback, too. So, grab a cold drink, find a comfy spot under a shady tree and read up on the latest news in the world of social media.

TechCrunch: Facebook Inserts Itself Into Politics With New Tools That Help Elected Officials Reach Constituents
To improve interactions between elected officials and constituents, Facebook has introduced three new features: constituent badges, constituent insights and district targeting. The features ladder up to Mark Zuckerberg’s ambition to increase civic engagement on the platform and we can’t wait to test them! Read more after the jump…

GroundFloor Media Expert Weighs In On Grubhub Controversy

grub_hub_crisis_comms_prThe chief executive of Grubhub, an online and mobile food ordering company, learned a lesson last week  after he sent out a companywide email that implied that employees should resign if they supported President-elect Donald Trump.

The backlash was immediate and sustained. CEO Matt Maloney quickly moved to clarify his comments, but he damage was done. There were calls for a boycott and media pounced on the executive.

Responding to questions from a Ragan’s PR Daily reporter about the issue, GroundFloor Media’s Vice President Gil Rudawsky said that he began advising clients to update their policies concerning making public political statements earlier this year, and re-emphasized this in the weeks leading up to the election.

“Public comments, even from personal accounts, can be—and often are—misconstrued as being representative of their company’s views,” Rudawsky told Ragan’s. “As a best practice, it is not appropriate for executives to make decidedly one-sided political comments or to push their views on employees.”

And regarding Maloney’s missive to his staff, Rudawsky offered this lesson:

“We remind our clients that while free speech is right, just because you can make political mandates doesn’t mean you should.”

Read the entire Ragan article.

A Visual Analysis of Trump and Clinton’s Twitter Accounts

Barack Obama is the first president to have a Twitter account (@POTUS), and it is clear that social media will continue to play an increasing and integral role in politics. This election cycle, no candidate has moved his tiny thumbs more than Donald Trump, whose 140-character rants have put him in the spotlight almost as often as his orange glow and atrocious comb-over. Though his tweets have often gotten him into trouble, he’s found a committed audience through social media. Hillary Clinton has also amassed a strong following on Twitter, though her tweets are wisely curated, unlike Trump’s stream-of-consciousness dumps. Read more after the jump…

Jack Welch: This is what I meant by my inflammatory tweet

Jack Welch has earned the right to have a big mouth.

But the outspoken former CEO of General Electric has not earned the right to make controversial statements and not get taken to task for them. Ever since his tweet on Friday blaming strong unemployment numbers on “these Chicago guys” cooking the numbers for political gain, he has been the target of attacks.

Finally on Tuesday, Welch cried uncle, but instead of backing down from this claim he stepped down from his soapbox column hosted by Fortune and Reuters. He said that the column that he co-wrote with his wife Suzy Welch would get better “traction” elsewhere.

He didn’t waste any time getting back on track and Welch late Tuesday offered a 1,000-word rebuttal in The Wall Street Journal explaining his Friday tweet. He teased it from his Twitter account: “Here, in the Wall Street Journal, is what I couldn’t say in 140 characters.”

Read the entire post at Ragan’s PR Daily.

4 tips to help PR clients navigate the political season

Don’t mess with people’s politics. If you do, you’d better have a good reason for it and a strong response plan.

The drama surrounding the Susan G. Komen fiasco is yet another example of how seriously the public takes its politics. The organization that gave special meaning to the color pink, came crashing down when it became known that it had pulled its $700,000 contribution to Planned Parenthood.

Without taking sides on the political issue, one is safe in saying the loss in future contributions and damage to Komen’s reputation will total much more than $700,000.

It’s a good lesson, particularly now that the political season is in full throttle, to review our clients’ political stances and contributions. Clearly, having a heads-up that the CEO is making a contribution to a particular candidate can help in issues-management planning. Here are some tips to help clients get through the season without becoming too much of a target.

Research: Find out whom and which issues your clients support. Even if those stances are not popular, knowing about them before they blow up on a client’s Facebook page can help.

Bigger Picture: Using Komen as an example, there should be a discussion with clients about whether supporting or discontinuing support for a hot-button cause or candidate might do more harm than good. Even if the clients disagree, as PR pros we’ve done our job offering them the likeliest fallout scenarios.

Strategy: Have in place a plan for responding to the media and on social media before a political firestorm hits. Part of the reason Komen had a hard time was the silence on its Facebook page as the deluge of negative comments was posted. A quick, thoughtful response can help.

Grow a thick skin: Politics is nasty business, and facts often get lost in emotions and longstanding beliefs. Even the most robust response plan can get sabotaged. Clients who are aware of the risks of playing politics can better weather the storm, stick to their convictions, and offer measured responses.

(This post also appears on Ragan’s PRDaily.com)