Tag Archives: PR Tips

What Words and Phrases Can We Eliminate From Our Writing?

Screen Shot 2017-08-23 at 10.57.36 AMHow can Twitter’s 140 character missives, and pithy Snapchat highlights get translated into our everyday writing as communicators?

Every time I reach for my AP Style Book, I am reminded of a college journalism professor who left her mark on me for a couple of reasons: First, we had weekly quizzes on the AP Style Book, which was a great way to learn and practice the rules. And if you weren’t sure there was a rule, at least we all learned to use the book to see if a rule existed.

Second, she was a stickler for writing in the simplest terms, using concise, action words and cutting out fat from our writing. Following is a list of words or phrases that should be eliminated from our writing, along with a suitable replacement word. Just like Bitly and Tiny URL help us shorten URLs for social media, this list can help tighten all of our writing. What are some of your favorite words or phrases that can be omitted and replaced with a single word?

Instead of: Use:
In order to To
Utilize Use
Very ugly, very fat, very angry Hideous, obese, furious
In the event that If
On account of the fact that

Because of the fact that

Due to the fact that

Because
In spite of the fact that Although, though, despite
In the absence of Without
In the event that If
A large proportion of Many
In a situation in which When
There is a need for Must
Subsequent to After
Impact on Affect
Along the lines of Like
At the present time Now, currently

 

 

Live, Baby, Live! Storytelling on Facebook Livestream

Facebook Livestream tips for on location

Facebook Livestream tips for on location

Facebook Livestream has brought communicators a fabulous storytelling tool for clients. Whether you are looking to cover an event, launch a new product, host a seminar or share news, it is a simple way to engage specific target audiences.

In fact, I recently worked with a local television station partner to amplify messaging for a public education campaign via Facebook Livestream on location and wanted to share a few tips:

• Once you determine a date/time, share that information across your social platforms to help gain an audience; repost it during and after with links to the livestream, as appropriate.
• Scout out a location beforehand and determine connections, best lighting, areas with the least noise/interruptions, etc.
• If you are outside, check on the placement of the sun and shading. Read more after the jump…

Stop Chasing Short-term Corporate Sponsorship Dollars

Corporate Dollars & Sponsorships Graphic | GroundFloor MediaLet’s be honest, chasing corporate sponsorships or charitable donations is a challenging job for both the nonprofit partner and the corporate partner. Wouldn’t it be nice to secure long-term partnerships that allow for building relationships, additional time for strategic planning, the ability to execute events and/or programs AND generate measurable results? YES!

I love this quote by Stephen Kinzer, “Alliances and partnerships produce stability when they reflect realities and interests.” Getting the stars to align is no small task. However, here are a few tips for moving things in the right direction for corporate giving teams and nonprofit partners:

Read more after the jump…

In The Mood: Creating The Perfect Climate for Creativity

Whether it’s dreaming up the perfect copy for a social media post, crafting a pitch for a key reporter, or strategizing how to report metrics to executives – the daily life of a communications professional requires a lot of widely-varied creative ideas and solutions!Rethinking the Creative Process | GroundFloor Media

Some days the creativity flows like a river and other days the creative process takes a little longer to get going, which is why I read two recent articles with great interest!

Creativity Isn’t About Talent, It’s a Mood

If you’re a fan of Monty Python, you’re a fan of co-founder John Cleese who – it turns out – is obsessed with creativity. This recent article describes some of Cleese’s best tips for setting the right mood for creativity which include:

  • Creating a space/time oasis where you can get away from daily distractions and disturbances
  • Sticking with problems just a little longer than when the “easy way out” appears… the alternative is almost always more creative
  • My personal favorite: making mistakes because “while you’re being creative, nothing is wrong”
  • Embracing humor, because it’s essential to spontaneity and playfulness, two key ingredients to creativity
  • Keeping a light hold of the problem you’re pondering, as you’re likely to be rewarded with a creative solution when you least expect it

Read more after the jump…

Journalism and a Trump White House: What are the PR Takeaways?

Saturday Night Live Sean Spicer Press Conference SkitNo matter what side of the aisle your political beliefs fall, it’s hard not to watch the very public antagonistic relationship President Trump and his administration are having with the media.

While President Obama had his fair share of scuffles with the media, they didn’t get the kind of attention President Trump’s school-yard battles are getting now. After several decades during which the media has lost trust, credibility and interest among Americans, will the new President bring back the Fourth Estate to its former glory?

I recently came across a Politico article titled: Trump Is Making Journalism Great Again. According to the article, there’s always been a quid pro quo in Washington, where journalists groom sources, but sources also groom journalists. “There’s nothing inherently unethical about the back-scratching. When a reporter calls an administration source to confirm an embarrassing item, the source may agree to confirm as long as the reporter at the very least agrees to listen sympathetically to the administration’s context.”

Read more after the jump…

How to Plan for Media Coverage in a Year With No News

Looking ahead to a new year can be exciting when you’re crafting PR plans to support new products, big events, major milestones or exciting announcements. But, if you’re going into 2017 with nothing new on the horizon, don’t lose heart. There are still ways to keep your brand in front of the media and in the news!Google Alerts - 2017 PR Ideas For Media Coverage

Monitor for trends and breaking news

It’s always a good idea to monitor for trends and breaking news items that relate to your brand. This is easily accomplished by establishing Google Alerts relevant to you and having a list of brand spokespeople who you can quickly position as experts as the trend or news emerges. Now is a great time to freshen your list of experts, including their areas of expertise, current contact information and preferred methods of contact so that in a time-sensitive situation you can reach them quickly. Read more after the jump…

Into the Future: Thinking about Gen Z

Millennials are a prized demographic for communicators – they’ve been analyzed and overanalyzed as companies adjust to millennials having more purchasing power than before or simply joining their workforce. But, it’s time to think about the next generation as they could be even more influential in changing the face of marketing communications.

Read more after the jump…

“Four Email Subject Lines That Make Everyone Hate You”…Including Media

emailGiven reporters rarely respond to the first email, just about every PR-professional has had follow-up via email or a phone call.

I recently came across this Fast Company article that I think can also apply to emails you send reporters: “Four Email Subject Lines That Make Everyone Hate You.” Here are some of the lines that the article calls out as ones to avoid:

Read more after the jump…

Skills That Are Needed for Today’s Communications Jobs: PART II

Barb and I were recently guest speakers at a Regis University communications class where we shared insights on what we do at GroundFloor Media and how we got into the business. Most of the students were sophomores and juniors and really wanted advice on how to get into the communications field after college.

Read more after the jump…

Tips for Working In House with Clients

Source: Freepik

Source: Freepik

At GroundFloor Media, we often have team members work in house with clients to support crisis situations, provide interim solutions between new hires or to help cover maternity leaves. Sometimes it is just one day per week and other times it has been three plus days per week. I’ve had the opportunity to work in house for several clients over the years and what I like about being in house is not only learning about the products and services at a deeper level, but celebrating success on both sides. In addition, I believe it makes our agency team more aware and empathetic as to how to navigate the internal challenges our client contacts face everyday.

Read more after the jump…