Tag Archives: PR

Charleston TSA nets simple, genius PR win for much maligned industry

See how TSA's "Great Catch" signs throughout the Charleston airport security lines have improved public impression, traveler interactions & employee morale. See how TSA nets a simple, yet genius PR win for the much maligned industry with "Great Catch" signs throughout the Charleston airport | GroundFloor Media PR Agency | Denver, CO

The Transportation Security Administration (TSA) has posted “Great Catch” signs across the Charleston International Airport celebrating the efforts of their security agents.

What do you discuss with your TSA agent?

Believe it or not, that’s a question I often ask myself as I approach the gatekeepers of airport security. Is it the weather? Do I venture a joke about the tumultuous sea of humanity I just traversed? Should I preemptively acknowledge the fact that my ID looks like it’s been acid washed (it does)?

Thankfully, that question was answered for me on my latest trip.

“Thank you Officer Mady,” I said to the agent. “Thanks for making sure that doubled-edged knife didn’t make it on my flight.”

You see, someone who works for the Transportation Security Administration within the Charleston International Airport has posted “Great Catch” signs throughout airport security lines — an arena where eyes are prone to wander and likely land on graphic images of weapons.

But instead of simply declaring these items aren’t allowed in your carry-on (duh), beneath the images are stories about how Charleston TSA agents have detected these very items during the course of security screenings.

All of a sudden, Officer Smith and I had something to talk about.
Read more after the jump…

Local Media More Trusted than National Media

When it comes to media, who do you trust? If you are like most people, you trust local media more than national media. Local media are perceived to be less biased than national media, and to have less of an agenda.

And the proof is in the ratings. A recent Poynter Institute analysis finds that Americans overwhelmingly view local TV news rather than their cable TV counterparts. Media writer James Warren used Chicago as a benchmark and found:

“The power and potency of local news endures, perhaps all the more so in a fragmented digital age. It’s a reality generally missed by media reporters.”

Local Media More Trusted than National Media - Nielsen Media Research | GroundFloor Media PR Agency

The general public’s reaction to media is analogous to how they perceive politicians. We all hate “Congress,” but we choose to continue to re-elect our own congressional representatives because we believe that our local representatives are somehow different. And that is the power of local.

An Introvert in the Extroverted World of PR

IMG_2381 (1)I am unquestionably an introvert. I love people, and I love being around people… until it’s time to recharge. Then, I need to be alone. With a good book, hiking the trail near my home, or simply laying down and staring at the ceiling fan. I need to be quiet, turn my focus inward and regroup. Afterwards, I’m ready to be around people again.

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Biggest PR Disasters of 2016

As 2016 comes to a close, we take time to reflect on the year’s biggest PR disasters:

lochteRYAN LOCHTE … An Olympic swimmer perpetually overshadowed by Michael Phelps finally finds the spotlight for all the wrong reasons.

Ryan Lochte is an accomplished Olympian who in almost any era would be recognized as one of the greatest swimmers of all time. Unfortunately for Lochte, though, he swims in the Michael Phelps era. That frustration may have contributed to his decision to “over-exaggerate” – his term ­– the details of an alleged armed robbery at the Olympics in Brazil. After video emerged of Lochte and other U.S. swimmers appearing to vandalize a gas station bathroom, the armed robbery started looking more like a request for restitution. Lochte apologized, but the consequences were swift: sponsors Speedo and Polo Ralph Lauren dropped him immediately, and he solidified his spot as an Olympic punch line for generations to come.

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SAMSUNG … What do the global electronics giant’s mobile phones and washing machines have in common? They both explode.

It was a tough year for Samsung, who twice found itself at the top of the list of the year’s biggest safety recalls. First, it was the company’s flagship mobile phone, the Galaxy 7, some of which were spontaneously exploding. It got so bad that the Department of Transportation eventually banned the phones from all U.S. airline flights. And then Samsung was forced to recall 2.8 million washing machines because they could explode. That caused a viral sensation because no one could really wrap their heads around how a washing machine could explode. But YouTube videos gave us our answer, much to Samsung’s dismay.

Read more after the jump…

What Would Your Client’s Super Power Be?

superhero_pic_forblogA while ago, I blogged about how yoga principles can be applied to PR. And then, a few weeks ago, I was in one of my favorite yoga classes, and the teacher asked us to contemplate what super power we would choose if we could have one such power. It struck me that this question suggested yet another way I could carry yoga off of the mat and into the workplace.

Here’s how I made that connection… Obviously, while we might not ever actually be able to fly, have super strength or turn invisible, the idea really was to think about how we could soar in life. Set wild and crazy goals in life – and then go for them. And, as agency practitioners, I think that’s what we can and should do for our clients.

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PR Predictions for 2015 – Will They Materialize?

I’m always interested to read predictions for the new year, and I found the following predictions for the PR industry in the January issue of Tactics worth sharing. As I read through each of the predictions, some were ones that our industry has been talking about and living with for some time now, but a few stood out to me that I wanted to share. Only time will tell whether or not these predictions ring true. What predictions do you have for the ever-evolving PR industry in the next year?

“Honing in on personalization with target audiences — while it should be about quality over quantity, we’re going to see companies take that extra step and personalize their message to individuals or select groups. We’ve seen this with Coca-Cola and their name campaign, but this trend is going to go further with social media content, blogs and emails catered to their receiver. It won’t be about how much and how fast we’re pushing things out, but about how we can make it unique enough to connect with its audience.” 

— Rebecca Potzner, Twist on PR blogger, Social Media Strategist at Game Day Communications

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Tell Me a Story

storytellingI recently read a blog posted by Christopher S. Penn, vice president, marketing technology at Shift Communications, about testing your story telling skills as if you were tucking your child in – or remembering a time when you tucked a child in – at bedtime. “You were probably asked to have the lights put a certain way. Perhaps you were asked for a drink of water. You were almost certainly not asked to read them a press release.” A child just wants you to tell him/her a story.

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5 Topics To Pitch Newsrooms During the Holidays

Screen Shot 2014-11-17 at 5.25.11 PMThe holiday crush affects newsrooms, too.

Our job as PR professionals is to push back against clients who want to ramp up the PR machine during the holidays as they try to boost news hits before the end of the year. But pitches without strong news hooks will probably never see the light of day.

Remind your clients that shorthanded newsrooms are even more stretched during the holidays, as editors scramble to fill programs and news pages around all those holiday ads. Here are a few topics that can legitimately be sold this week:

Black Friday. You can pitch stories for clients who are part of the shopping frenzy, but clients should be ready to offer an honest take on the day’s business. Reporters and their audiences hate businesses that paint an overly optimistic picture that is not borne out by facts.

Read more after the jump…

Sochi Olympics Had All the Makings of a PR Failure

Screen Shot 2014-02-24 at 10.12.49 AMThe 2014 Sochi Winter Olympics are one for the record books, at least in terms of the endless string of memorable PR moments.

Even before the four Olympic rings were unveiled (remember that the fifth ring malfunctioned during the opening ceremonies), there were some PR doozies.

In the weeks leading up to the Games, there was a steady stream of reports about the massive cost overruns—we’re talking billions of dollars—alleged corruption, and questions about whether facilities would be ready in time, not to mention a veil of anti-gay sentiment.

And let’s not forget the packs of dogs wandering the Olympic Village.

Read the rest of this article at PRDaily.

#Cheesepocalypse: Velveeta Shortage or PR Stunt?

Screen Shot 2014-01-13 at 8.14.04 AMBy now, everyone has heard about the possible Velveeta shortage as it’s been widely covered by media and social media channels. Many in the press had their doubts about the cheesy shortage, questioning if it was just a marketing ploy or PR stunt. The timing of the announcement, at the height of football playoff/nacho-making season leading up to the Super Bowl on February 2, left skeptics questioning the cheesemakers’ timing.  The dip dilemma story first broke in Advertising Age and was quickly covered by mainstream press and social media channels. Brilliant stunt to drive buzz and ultimately sales, or serious cheesy crisis? According to Kraft Foods, it’s no stunt but a serious national crisis. Read about the liquid gold shortage from Kraft.

What’s next? Avocado and chicken wing shortages?