Tag Archives: privacy

Weekly Reads – Small Brands Can Gain Traction by Targeting Their Perfect Customer

Small brands are discovering that they can grow by targeting the customers that big brands leave behind. By discovering niche audiences that industry giants ignore in advertising, small companies have found a way to thrive while also making their customers feel unique. Meanwhile, Reddit is punishing trolls, Uber is infringing on customer privacy and Netflix finally allows content to be downloaded for offline viewing.

Social Advertising

Entrepreneur: What Small Brands Do That Big Brands Can’t

Small brands are cropping up and taking advantage of customers who feel left behind by big brands. Many of them are using social media to target their unique customer, allowing them to grow intelligently with a fraction of the advertising budget of their larger competitors.

Read more after the jump…

Do You Know Where Your Instagram Photo Will End Up?

New privacy and terms of use announced by Instagram have catapulted the photo app darling into a “PR Firestorm”. On Monday the New York Times’ Bits blog and other national technology outlets explained the new terms and what they mean for millions of dedicated users.  The most controversial is the term that states:

“To help [Instagram] deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”

While it’s unlikely that pictures of my dog Kona or #MeatlessMonday recipes will be selected as ads on the platform anytime soon, headlines from CNET like “Instagram says it now has the right to sell your photos” certainly captured my attention, along with everyone else’s—especially because as of now there is no way to opt-out. But if you spend a few minutes scanning your Instagram and Twitter feeds, you’ll quickly see that no one is quite sure what all of this means and straddle both sides of the fence.

Instagram, Koci

One popular Instagram user is stepping away.

 

 

 

 

 

 

 

 

 

The GFM Digital team will be keeping a close on the rollout of the new terms on Jan. 16, 2013. In the meantime, we’re curious if this announcement has you thinking twice about using Instagram next year. Let us know by leaving a comment below!