Tag Archives: process

The Art of Taking a Step Back

Photo credit: @WiredForLego

Photo credit: @WiredForLego

This week one of our account teams held an “Intense Period Debrief” – an opportunity to assess what went well, what could have gone better and what we can do moving forward to learn from experiences once a project is complete. The irony of this particular meeting was that, in taking the time to take a step back, much of what we learned from this particular account was the importance of taking calculated steps back more often.

The marketing world moves fast – new platforms, new products, content trends (this week it’s sarcastic polls on Twitter, FYI), changes in user behavior… the list of things that change actually changes itself quite frequently.

Add aggressive deadlines and high expectations to the list, and we’re frequently working in a world that pushes forward so fast that it’s easy to forget to step back and think strategically once a plan is in place. Ultimately, the best-laid plans don’t mean much if expectations aren’t set, processes aren’t communicated, and those plans don’t evolve based on trends and ongoing data.

Read more after the jump…

A Seven-Step Social Media Strategy for Startups

Screen Shot 2015-10-19 at 3.44.39 PMThis week marks the return of one of GFM’s favorite events: The Wright from Something Independent. The Wright Award Night is a celebration of Colorado-based companies that are finding success at the intersection of lifestyle and commerce. Each company presents a 90-second video, and then finalists answer questions from a panel of business experts – Shark Tank-style – to narrow the field to one winner. Past winners include FlyLow, MHM Backpacks, Voormi, and Eldorado Climbing Walls.

This is the third year GFM has been a sponsor, PR partner and social media content curator for the event, and each year we find ourselves energized at the entrepreneurship of Colorado companies, and the outdoor industry in the state as a whole. Part of our excitement revolves around the potential all of the contenders have to bring their brands to life via social media and digital marketing.

As many entrepreneurs know, there is only so much time left in the day for managing social media. Here is a seven-step process for any startup to follow to develop (and organize!) a social media and digital marketing strategy:

Read more after the jump…