The Transportation Security Administration (TSA) has posted “Great Catch” signs across the Charleston International Airport celebrating the efforts of their security agents.
What do you discuss with your TSA agent?
Believe it or not, that’s a question I often ask myself as I approach the gatekeepers of airport security. Is it the weather? Do I venture a joke about the tumultuous sea of humanity I just traversed? Should I preemptively acknowledge the fact that my ID looks like it’s been acid washed (it does)?
Thankfully, that question was answered for me on my latest trip.
“Thank you Officer Mady,” I said to the agent. “Thanks for making sure that doubled-edged knife didn’t make it on my flight.”
But instead of simply declaring these items aren’t allowed in your carry-on (duh), beneath the images are stories about how Charleston TSA agents have detected these very items during the course of security screenings.
Facebook Livestream has brought communicators a fabulous storytelling tool for clients. Whether you are looking to cover an event, launch a new product, host a seminar or share news, it is a simple way to engage specific target audiences.
In fact, I recently worked with a local television station partner to amplify messaging for a public education campaign via Facebook Livestream on location and wanted to share a few tips:
• Once you determine a date/time, share that information across your social platforms to help gain an audience; repost it during and after with links to the livestream, as appropriate.
• Scout out a location beforehand and determine connections, best lighting, areas with the least noise/interruptions, etc.
• If you are outside, check on the placement of the sun and shading. Read more after the jump…
I am unquestionably an introvert. I love people, and I love being around people… until it’s time to recharge. Then, I need to be alone. With a good book, hiking the trail near my home, or simply laying down and staring at the ceiling fan. I need to be quiet, turn my focus inward and regroup. Afterwards, I’m ready to be around people again.
Whether it’s dreaming up the perfect copy for a social media post, crafting a pitch for a key reporter, or strategizing how to report metrics to executives – the daily life of a communications professional requires a lot of widely-varied creative ideas and solutions!
Some days the creativity flows like a river and other days the creative process takes a little longer to get going, which is why I read two recent articles with great interest!
No matter what side of the aisle your political beliefs fall, it’s hard not to watch the very public antagonistic relationship President Trump and his administration are having with the media.
While President Obama had his fair share of scuffles with the media, they didn’t get the kind of attention President Trump’s school-yard battles are getting now. After several decades during which the media has lost trust, credibility and interest among Americans, will the new President bring back the Fourth Estate to its former glory?
I recently came across a Politico article titled: Trump Is Making Journalism Great Again. According to the article, there’s always been a quid pro quo in Washington, where journalists groom sources, but sources also groom journalists. “There’s nothing inherently unethical about the back-scratching. When a reporter calls an administration source to confirm an embarrassing item, the source may agree to confirm as long as the reporter at the very least agrees to listen sympathetically to the administration’s context.”
Looking ahead to a new year can be exciting when you’re crafting PR plans to support new products, big events, major milestones or exciting announcements. But, if you’re going into 2017 with nothing new on the horizon, don’t lose heart. There are still ways to keep your brand in front of the media and in the news!
Monitor for trends and breaking news
It’s always a good idea to monitor for trends and breaking news items that relate to your brand. This is easily accomplished by establishing Google Alerts relevant to you and having a list of brand spokespeople who you can quickly position as experts as the trend or news emerges. Now is a great time to freshen your list of experts, including their areas of expertise, current contact information and preferred methods of contact so that in a time-sensitive situation you can reach them quickly. Read more after the jump…
Millennials are a prized demographic for communicators – they’ve been analyzed and overanalyzed as companies adjust to millennials having more purchasing power than before or simply joining their workforce. But, it’s time to think about the next generation as they could be even more influential in changing the face of marketing communications.
Barb and I were recently guest speakers at a Regis University communications class where we shared insights on what we do at GroundFloor Media and how we got into the business. Most of the students were sophomores and juniors and really wanted advice on how to get into the communications field after college.
My colleague, Karla, and I recently had the opportunity to speak to a class of college students as part of a PR 101 class. The students, most of whom were studying communications with an emphasis in PR, were interested in how to get hired once they graduated from school. As we described what a “typical” day looks like for us, we also shared some of the critical skills that are needed to work in marketing communications today.
The GroundFloor Media team has worked with many organizations that have struggled to tell their story in a way that engages and resonates with target audiences. Building a strong brand starts with messaging. And delivering the right message at the right time is critical to an organization’s success.
I recently read an article, “Why and how you should integrate messaging into branding” by Carolyn McMaster, that talked about how messaging is now considered “verbal branding.” In the article, McMaster said, “if employees don’t understand an organization’s vision, they can’t convey it to their customers, so the organization will miss advocacy opportunities on its two most important fronts.”