Tag Archives: Purpose-driven

Why ‘Purpose’ is Crucial for CSR efforts in 2018

Holding the world in your hands; Photo credit: Ken Teegardin

Photo credit: Ken Teegardin

“Purpose is more than just a trend, it’s the new norm. Americans have expectations of companies to lead with Purpose by not just making money, but positively impacting society as well. Companies need to identify, communicate and live their Purpose to maintain relevance, trust and competitive advantage.”

~ 2018 Cone/Porter Novelli Purpose Study

Cone Communications has been studying corporate social responsibility (CSR) in America for 25 years. This year, they focused on the concept of a company’s Purpose. They examine this concept from a number of angles in their recently released 2018 Cone/Porter Novelli Purpose Study. I’d like to take a look at three specific points: Authenticity, Brand Loyalty, and the Intersection of Purpose & Social Justice.

Read more after the jump…